News of the THI Business School

A group of students on the roof of the Jochen Schweizer headquarters

MVM project to analyze the target segments in the B2B business of the Jochen Schweizer mydays Group.

Students of the master’s program Marketing/Sales/Media (MVM) at THI Business School worked with Petra Scherer, lecturer for Strategic Sales… more
A group of people at the Paulaner headquarters

MVM project to evaluate international sales markets at Paulaner

Students of the master’s program Marketing/Sales/Media (MVM) at THI Business School worked with Dr. Bernd Scheed, Professor for International… more
Portrait photography of Prof. Dr. Alexander Schuhmacher

Publication in the journal Nature: Study on the starting point of innovation in the biopharmaceutical industry

Dr. Alexander Schuhmacher, Professor of Life Science Management at THI Business School, together with researchers from the University of St. Gallen,… more
The project team in front of the furniture store.

MVM project on customer satisfaction at Möbelhof

Students of the Master's program Marketing/Sales/Media (MVM) at THI Business School worked with lecturer Prof. Dr. Bernd Scheed on a project for the… more
A group of seven students in an exhibition hall.

MVM students prepare market analysis DACH for Fedrigoni Paper

Students of the master’s program Marketing/Sales/Media (MVM) at THI Business School prepared a market analysis for digital printing in German-speaking… more

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