Entrepreneurship and Innovation


  • Lecture "Entrepreneurship" in the Master programme WI (start-up specific theory, step-by-step development of a "real" business plan in a team, presentations in front of fictitious investors and customers, development of prototypes and pitch videos)
  • Lecture "Product and Innovation Management" in the Bachelor programme WI (from WS 2021/22)
  • Lecture "Innovation Management" in the MBA programme "Procurement Management"
  • Business plan task during the first semester introduction week (Bachelor WI, Bachelor "Engineering and Management")

Industry / Projects:

  • Support of the entrepreneurship initiatives of THI
  • Collaboration in the Center of Entrepreneurship at THI, e.g. within the framework of the Entrepreneurship Certificate Programme
  • Coaching of start-ups and spin-offs of THI
  • Supervision of student research projects and theses in the field of entrepreneurship


Prof. Dr. rer. pol. Gerd Schwandner
Product Management and Business Administration