News of the THI Business School

Three men stand next to the replica of the first automobile in a room of the museum.

From a study project to the Autoworld Museum in Brussels

It was a chance find by Dr. Dr. Gerd Treffer, head of historical projects at the Audi Confucius Institute (AKII), during research in the historical… more
A group of people in front of a billboard.

Four-day excursion of the Master's program Marketing/Sales/Media (MVM) to Vienna

It is a long-established and popular tradition: at the end of the summer semester, students of the Master's program Marketing/Sales/Media (MVM) at THI… more
A group of people in front of a stone wall.

MVM project for the development of a sales strategy for Welco GmbH & Co. KG

Students of the Marketing/Sales/Media (MVM) master's program at the THI Business School worked together with Petra Scherer, lecturer for Strategic… more
A student reading the sign about saving light.

Experiments to promote sustainable consumer behavior with Green Nudging

Things got experimental for 4th and 6th semester students of the Bachelor's programs Digital Business, Business Administration, International… more
: A group of people in front of a disposal vehicle of the Büchl company.

MVM project to develop growth strategies for BÜCHL Entsorgungswirtschaft GmbH

Students of the master's program the Marketing/Sales/Media (MVM) at THI Business School worked with Petra Scherer, lecturer in Strategic Sales… more

Contact

Follow us on Instagram