Professors of THI Business School visited Shenzhen Technology University

Prof. Dr. Christian Locher (left) and Prof. Dr. Günter Hofbauer

Prof. Dr. Günter Hofbauer, Professor for Marketing and Technical Sales, and Prof. Dr. Christian Locher, Professor for Digital Business at THI Business School, visited the International Week at Shenzhen Technology University (SZTU) for the first time. There, they gave lectures about digital business models and innovation management in a European context and got the opportunity to discuss with researchers from all over the world.

“The talks and discussions at the International Week showed us that companies and consumers in other countries are much more open to digital technologies whereas in Germany, we have to reduce fears and reservations”, said Prof. Locher afterwards.

In the future, they plan to intensify the contacts to SZTU. “We expect our students to gain international competence, preferably during a semester abroad. Thus, we as lecturers have to set a good example and to foster international exchange”, stated Prof. Hofbauer after his return.