MVM students prepare market analysis DACH for Fedrigoni Paper

Students of the master’s program Marketing/Sales/Media (MVM) at THI Business School prepared a market analysis for digital printing in German-speaking markets in cooperation with the Italian manufacturer Fedrigoni Paper.

Students researched what OEMs are developing with regards to digital printing technology and explored current market trends for self-adhesive digital sheets. In addition, the team compiled benchmarks to demonstrate what competitors in self-adhesives are offering. As part of their project the students visited the FESPA Global Print Expo in Munch in May 2023.

Prof. Dr. Bernd Scheed, lecturer for International Management and Marketing, supervised the project and summarizes: „The students really appreciated the international project setup with Milan-based Fedrigoni, one of the hidden champions in the global paper industry.”