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deen

Digital Business (B. A.)

Prof. Dr. Christian Stummeyer teaches THI studentsNext application period starting on May 2, 2023

Product manager at an automotive manufacturer, social media manager at a tech company or founder of their own video start-up - our graduates have taken these and many more career paths. It shows that after your studies in the Bachelor’s degree program Digital Business, countless options are open to you. And that’s why: we teach the necessary skills for the design, implementation and management of digital business models, innovative business processes and online products and services in a practice-oriented manner based on the latest scientific findings. Numerous field studies take place as part of the program, where you can put your newly acquired knowledge into practice and together with companies from the region.

Are you interested in digitalization, creative techniques and modern technologies such as chatbots or virtual reality? Would you like to design digital business models of the future? A solid foundation in business administration is important to you? Then the Digital Business (B.A.) degree program is just right for you. Look at our blog to get an impression.



Bachelor of Arts (B. A.)

7 Semester

Winter

Yes Admission information

German Accreditation Council

Yes Dual Offers

German

Contents

Further contents of the courses can be found in the module handbook.
News of the degree programme Digital Business!

Structure

1st-3rd semester

Digital Business is an undergraduate programme of seven semesters and is modular in structure.
The first three semesters focus on basic skills:

  • Business skills are acquired in the modules on business management, marketing, accounting, logistics, HR management and organisation.
  • IT skills are taught in the modules dealing with internet technologies, software development basics and digital services in the front and back office.
  • Students acquire methodological skills in classic and agile project management methods, business process management, methods of scientific working and quantitative methods.
  • Language skills are enhanced through the teaching of English for business purposes.
  • Practical work experience is provided by means of an eight-week basic internship to be completed between semesters before the start of the fourth Semester.
4th-7th semester

The second degree phase (4th - 7th semester) comprises three theoretical study semesters and one practical semester of 18 weeks in the 5th or 6th semester. The three theoretical study semesters consist of the following modules:

  • In-depth business skills cover business strategy and digital business models, corporate social responsibility, IT law and digital business law.
  • The advanced IT skills taught are IT security management, business intelligence, business analytics and digital entrepreneurship.
  • Interdisciplinary skills are acquired in modules dealing with business modelling and business planning, a social project, an in-depth seminar on digital business and an innovation project.

Students can specialise according to preference by opting for an alternating selection of four in-depth modules.

One freely selectable specialised technical module, a freely selectable module on sustainability and a freely selectable module on linguistic and social skills allow students to develop their intercultural, international, linguistic and social capabilities.

Students finish off the course by completing a bachelor’s degree assignment in the seventh semester to gain a Bachelor of Arts (B.A.) degree.

myTHIlife: Digital Business an der THI

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Curriculum

1. Semester

Basics of Business Administration

Bookkeeping, Accounting and Cost Accounting

Basics of Digital Business

Introductory Seminar: Digital Business

Quantitative Methods

Business English

2. Semester

Digital Marketing

Business Process Management

Software Development

Digital Services: Front End

Project Management

3. Semester

HR Management and Organisation

Internet Technologies

Digital Services: Backend

Agile Methods

Logistics and Value Chain Management

4. Semester

Business Strategy and Digital Business Models

Corporate Social Responsibility

Digital Entrepreneurship

IT Security Management

Business Intelligence and Business Analytics

Linguistic and Social Skills

Social Project

Seminar Scientific Methods

5. Semester

IT Law and Digital Business Law

Business Modelling and Business Planning

Innovation Project

Specialisation Modules on Digital Business

IT-Management

6. Semester

Internship (recommended) (also possible in other sem. in case of fulfilling requirements)

Scientific Subject-Matter Skills

7. Semester

Specialisation Seminar Digital Business

Specialisation Module Digital Business

Modules on Sustainability

Bachelor's Thesis


Quick Info

Admission and application

Acceptance to admission-restricted Bachelor study courses takes place via the “dialogue-oriented service procedure” (DoSV) of the portal “Hochschulstart.de”. It is necessary for applicants to apply BOTH via the application portal of the Technische Hochschule Ingolstadt as well as via the “Hochschulstart.de” portal.

Find here more details about the application process at the THI.

International students

Anyone with an international university degree/higher education qualification wanting to study at a university in Germany needs a so-called Hochschulzugangsberechtigung (HZB), or higher education entrance qualification. This lets applicants show that their educational background or professional qualification allows them to study in Germany, i.e. they have the necessary higher education entrance qualification to register for a course.

The recognition of the qualification is linked to certain requirements. If the certificate of education is recognised as a higher education entrance qualification in Germany, the international student may apply for all courses (general qualification) or for certain courses (subject-specific qualification). Two to three semesters of study in the home country may be recognised as a higher education entrance qualification in Germany, depending on the country of origin. Source: German Academic Exchange Service, DAAD, June 2016.

The following link provide information for university applicants from abroad about the application process at the THI.

The future is digital

Combine business and digitalization and create the future with a degree in Digital Business (B.A.). News degree course Digital Business!

Dual studies or studies with in-depth practical

The dual studies programme enables a combination of practical training elements in a company with the theoretical education provided by the university. There is a choice of either the joint model (academic study + vocational training) or the degree course with vocational experience (academic study + intense practical phases). There is an obvious advantage to students here: practically oriented academic study generally enables a particularly smooth transition from university to the world of work. What is more, the student usually receives financial remuneration from the company concerned.

The Digital Business course offers both models.

In the joint model, students may start working at the company several months before the start of the first semester, depending on the company concerned. At the start of the course there is an alternation between theory (during the semester) and practical experience (between semesters and during the practical semesters). In order to embark on a dual studies programme, students have to apply to both a company and to THI (be sure to take note of company application deadlines!).

More info on our dual studies-pages, or check dual cooperation partner companies. Even if no partner company is currently active in this degree programme, you are welcome to contact us.

Should you have further questions about the Bachelor's degree course Digital Business, please contact dbiz@thi.de.

Job profiles

Digital Business Manager

Digital business derives from the fact that information and communication technology are not used for service provision alone. In many sectors, the products and services themselves have software and devices such as sensors as deeply integrated elements and are interconnected with each other (Internet of Things/Services).

On the one hand this gives rise to new digital business models, as is the case with Airbnb, Wimdu and Uber, which act as agencies for private accommodation and transportation services. But existing business models also have to be digitally enriched or altered in order to gain or generate a competitive advantage (digital transformation). An example is Kärcher, a company which fits its sweeping and cleaning machines with telematics modules that relay information on operating times, locations, charge status and potential problems. As a result, Kärcher is able to offer its customers additional solutions such as analysis of idle time or preventive maintenance.
In order to be actively involved in such developments and to be able to manage them, staff have to possess sound skills both in the area of business administration (e.g. marketing, business process management and strategic management) as well as in the area of IT (e.g. development and operation of innovative services) - and they must be able to creatively combine the two areas. The following is a selection of tasks commonly found in this vocational field:

Project and leadership tasks at internationally oriented SMEs and large-scale corporations of all sectors in the following areas (selection):

Project tasks

  • Planning, development and implementation of digital business services
  • Digital business architecture management
  • Digital business governance
  • Integration of digital business services in business processes along the value creation chain
  • Digital business intelligence and digital business analytics

Once an individual has gained the relevant job experience, he or she will be able to take on a broad range of management tasks.

Management tasks

  • Strategic management incl. development of digital business models
  • Digital business services portfolio management
  • Product management for digital business services
  • Business development for digital business models and digital business services
  • Management and development of customer and supplier relations (CRM, SRM) based on digital business services

The degree course also provides an excellent basis for setting up a business within the entire digital value creation chain.

  • "Basic internship”
  • "Funding"
  • "Special points"

THI is currently canvassing for cooperation partners to offer in-depth practical experience.

Extras

Co-operation partners for the study with in-depth practice are currently being acquired.

International

THI has set itself the goal of encouraging as many students as possible to undertake a study trip or internship abroad. This is because international experience enhances job prospects - not just due to the language skills acquired abroad but first and foremost because of additional qualities such as independence, tolerance and flexibility.

For this reason we would encourage you to take this opportunity and make the most of the study trip or internship programmes offered by THI in other countries. Our international network consists of more than 130 partner universities as well as numerous international companies and it is growing constantly worldwide. In this connection, students should feel free to use the International Office as a central point of contact.

Comparison to the Bachelor's Program Media Psychology and Digital Business

Compared to the Bachelor Media Psychologie and Digital Business, some study contents are similar, others vary partly strongly. This table lists similarities and differences.

Contact student counselling

All about application, enrollment and examination

Apply online

Programme director

Course director Digital Business, AACSB Project Director
Prof. Dr. Christian Locher
Phone: +49 841 9348-3588
Room: F230
E-Mail: Christian.Locher@thi.de

Contact

Erika Thurau
Phone: +49 841 9348-1170
Room: F203
E-Mail: Erika.Thurau@thi.de

Module Handbook

Module handbook

Read more about the module handbook.

Study and Examination Regulations

Study and examination regulations (SPO) (German only) deal with judicial matters concerning your study course. You find all SPOs on the website of the legal department.

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Accreditation

Membership

Links

[Translate to English:]

Aktuelle Infos zum Digital Business Studium!
Sprachenzentrum der THI
Studentische Vereine an der THI
THI Marketplace (studentisches Wohnen, Studentenjobs, u. v. m.)

 

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