For retail companies, clear positioning in the relevant sales channels and permanent identification of and response to new trends in consumer behaviour are key success factors. This course teaches business administration as applicable to the retail area for prospective managers in this field.
The importance of different sales forms and channels and the increasing pace of change in consumer behaviour can be seen everywhere. In preparing students for retail management, therefore, this course is consistently oriented to current retail issues and the specific practical demands.
This is ensured by the fact that professors have extensive practical management experience as well as through close collaboration with international retail companies, allowing students to spend practical phases in these companies working on concrete hands-on Projects.
The course is particularly suitable to be taken as a dual studies Programme.