International Retail Management (B. A.)

For retail companies, clear positioning in the relevant sales channels and permanent identification of and response to new trends in consumer behaviour are key success factors. This course teaches business administration as applicable to the retail area for prospective managers in this field.

The importance of different sales forms and channels and the increasing pace of change in consumer behaviour can be seen everywhere. In preparing students for retail management, therefore, this course is consistently oriented to current retail issues and the specific practical demands.

This is ensured by the fact that professors have extensive practical management experience as well as through close collaboration with international retail companies, allowing students to spend practical phases in these companies working on concrete hands-on Projects.

The course is particularly suitable to be taken as a dual studies Programme.

Degree
Bachelor of Arts (B. A.)
Duration
degree program expires
Start of studies
Winter

Accreditation
FIBAA (until 03/31/2021), German Accreditation Council (from 04/01/2022)
Dual Study
Yes Dual Offers
Language
German

Further contents of the courses can be found in the module handbook.

Structure

The course runs over seven semesters. The three-semester basic course of studies gives students a grounding in business administration, from accounting through to the instruments of marketing – geared specifically towards the retail area. The course is supplemented with foreign language instruction.

From the fourth semester onwards, the specific areas of action and decision-making relating to retail are explored in more detail and rounded off with integrated personality training involving soft skills development.

Students spend the sixth semester in a retail company (practical semester). On successful completion of the final bachelor’s assignment students acquire the academic title of Bachelor of Arts, allowing them to make a well-qualified start to a career in retail or else providing the basis for further study in the form of a master's degree.

Curriculum

1. Semester

Principles of Retail Management

Bookkeeping, Accounting and Annual Report

Quantitative Methods

Human Resource Management and Organisation

2. Semester

Investment, Financing and Taxes

Project Management

Retail Cost Accounting and Cost Management

Principles of Economics

Marketing

Private Business Law

3. Semester

Management Information Systems

Labour Law and Competition Law

Investment, Financing and Taxes

Basic practical training

Retail Logistics

4. Semester

Range and Service Management

E-Commerce

Strategic Retail Management

International Retailing

Brand and Communication Management

Project Seminar

5. Semester

International Sales, Multi-Channel and Price Management

Retail Operations

Retail Controlling

Digital Retailing

Purchasing and Procurement Management

Electives

Academic working techniques

6. Semester

Practical semester

7. Semester

Bachelor's Thesis

Leadership

Business Simulation and Seminar

Academic Working Techniques

Quick Info

Admission and application

Please note: The program will expire in the winter semester of 2022. Application is no longer possible.

Contact student counselling

All about application, enrollment and examination

Apply online

Programme director

Programme director Retail Management & Consumer Experience and International Retail Management
Prof. Dr. Oliver Hackl
Phone: +49 841 9348-3230
Room: F211
E-Mail: Oliver.Hackl@thi.de

Contact

Project Manager
Nicole Schneider, Dipl.-Betriebswirtin (FH)
Phone: +49 841 9348-3281
Room: F206
E-Mail: Nicole.Schneider@thi.de

Module Handbook

Module handbook

Study and Examination Regulations

Study and examination regulations (SPO) (German only) deal with judicial matters concerning your study course. You find all SPOs on the website of the legal department.