Area of Expertise: Marketing & Sales

The area of expertise “Marketing & Sales” aims at creating value for both the customer and for the company – in the B2B as well as in the B2C arena.

Based on market research and market analysis all required information is retrieved to define marketing and sales strategies and align strategic and operational objectives and processes. The generation of sustainable competitive advantages emerges seamlessly from the strategic positioning – in fact, the design of marketing communications, product management, pricing and conditions, as well as of sales management and of customer-related processes, are based on this. Special focus is placed on the integration of online marketing, mobile marketing and social media. The international dimension of marketing and sales management is also an integral part.


Prof. Dr. Alexander Decker
Consumer goods marketing and new media
Prof. Dr. Bernd Scheed
International Management and Marketing