Start of studies in the international Master RCM

students sitting in a row with Prof. Dr. Martin Petroll in the Retail Lab of THI Business School.

The freshmen in the Master's program in Retail and Consumer Management got off to a successful start. Not all of them will be able to attend the introductory week, e.g. due to delays in the issuing of visas. Picture: THI

More than 20 students from all over the world - that's how many freshmen have enrolled in the English-only Master Retail and Consumer Management (RCM) program at THI Business School. Prof. Dr. Martin Petroll gave one of the introductory lectures entitled "Managing Consumer Experience." Petroll comes from Universidade Federal de Santa Catarina, Brazil, and is a regular guest lecturer at THI.

Courses like this, as well as guest lecturers from abroad, are an integral part of the THI Business School and sharpen its international profile.

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