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  1. Home
  2. Faculties
  3. THI Business School
  4. Robert Wittmann

Prof. Dr. Robert Wittmann


Phone +49 841 9348-3900
E-Mail Robert.Wittmann@thi.de
Room: F224
Subject Area: Business Start-Ups and Innovation Management

Research


Specialist consulting (examples of projects)

  • Strategy development and innovation management for Continental AG
  • Strategy and organisation consulting for the board of the youth welfare organisation Katholischen Jugendfürsorge Augsburg e.V.
  • Strategy development for Hochschule Bayern e.V.
  • Future Workshop 2020 for Neu-Ulm University of Applied Sciences
  • Strategy development for the DIZ, the Bavarian universities of applied sciences teaching training centre (Bavarian State Ministry of Science, Research and Art, and Hochschule Bayern e.V.)
  • Innovation management for Audi AG, Ingolstadt
  • Strategy development and implementation for Siemens AG
  • Strategic development of the architects' bureau Spacial Solutions, Munich
  • Global service strategy in collaboration with The Boston Consulting Group for Siemens AG, Malaysia
  • Implementation of the Economic Value Added System and value-oriented corporate management (in collaboration with Stern Stewart & Co.) for METRO AG, Düsseldorf and for Thyssen-Krupp, Düsseldorf

Implementation consulting and roll-out

  • Introduction of value-oriented management for plant directors (in collaboration with Pfleiderer AG, Neumarkt)
  • Shareholder value management concept Economic Value Added as a roll-out for approx. 10,000 store directors worldwide for METRO AG, Düsseldorf
  • Introduction of business scorecards, asset management and e-business in various German-Chinese joint ventures in China for the SMI Management Institute Beijing and Shanghai
  • Management of the roll-out Achieving Finance and Controlling Excellence for skills development of 12,000 employees in cooperation with Accenture for Siemens AG, Munich
  • Strategy workshops and workshops on integration management in M&A processes for Siemens AG, Munich
  • Design Thinking workshops for EXPO

Training courses

  • Strategic management and business innovation for strategic planners at Siemens AG, Munich

Vita


  • 2012: Award for outstanding teaching at Bavarian universities of applied sciences, presented by Minister of State Dr. Wolfgang Heubisch
  • Since 2007: Accredited FIBAA expert
  • 2007 to 2017: Member of the THI senate
  • Since 2001: Professor at THI
  • Since 2001: Executive Partner of the consulting company add|venture consulting GmbH, Königsbrunn
  • Since 2001: Associated Partner of Siemens AG Learning Campus, Munich, Strategy & Finance
  • 1996-2000: Head of Business Unit Strategy, Finance and Innovation, Siemens AG Siemens Learning Campus, Munich
  • 1994-1996: Head of the Research and Consulting Department at the Bavarian Institute for Applied Environmental Research and Technology (BifA GmbH), Augsburg
  • 1994: Doctorate in economics and social sciences (Dr. rer. pol.) at the University of Augsburg
  • 1990-1994: Research assistant at the University of Augsburg, Chair of Business Management, Auditing and Controlling under Prof. Dr. Dr. h.c. Adolf G. Coenenber
  • 1985-1990: Degree in economics and social sciences, University of Augsburg and University of Enschede, Holland
  • 1985-1990: R&D Controller, Siemens AG, Munich
  • 1983-1985: Headquarters apprenticeship, Siemens AG, Munich

Publications


Arbeitsfeld Strategy & Finance and New Venture Management:

  • Wittmann, R., Jünger, M., Reuter, M., Alexy, N.,: Strategy Design Innovation, 5. Ausgabe, 2019, Ziel-Verlag, ISBN 978-3-96557-077-1
  • Wittmann, R.G. / Reuter, M.P. (2012): التخطيط الاستراتيجى - كيف تحقق النتائج المرجوة باتباع إستراتيجية ناجحة, Englischer Titel: “Strategic Planning – How to deliver maximum Value through Effective Business Strategy, Cairo 2012
  • Wittmann, R.G.  / Reuter, M.P. (2008): Strategic Planning, London 2008.
  • Wittmann, R. / Reuter, M.P. / Magerl, R. (2007): Unternehmensstrategie und Businessplan, 2. Auflage, Frankfurt 2007.
  • Wittmann, R. / Leimbeck, A. / Tomp, E. (2006): Innovation erfolgreich steuern – Prozess, Instrumente, Anwendungsfälle, Frankfurt, 2006.
  • Wittmann, R. / Reuter, M.P. (2004): Unternehmensstrategie und Businessplan, Frankfurt 2004.
  • Wittmann, R., Littwin, A., Reuter, M. (2003): Wertorientiertes Innovationsmanagement, in: Zeitschrift für kapitalmarktorientierte Rechnungslegung, 3. Jg., Oktober 2003, Heft 10, S. 465 – 470.
  • Wittmann, R. (2003): Von der Geschäftsidee zum erfolgreichen Unternehmer, in: Der Städtetag, Heft 11, 2003, S. 32 – 35.
  • Wittmann, R. (2000): Win – a Siemens´ Value Creating Initiative – Using Knowledge and Skills to Improve company Value, Sonderdruck aus: The Qualifier, 2. Jg, Heft 4, 1998, S. 10 ff.
  • Wittmann, R. (2000): Valuable Reserves – How Economic Value Added Increases Market Value of the Company, Sonderdruck aus: The Qualifier, 2. Jg., Heft 4, 1998, S. 16 – 17.
  • Wittmann, R. u.a. (2000): Standortentscheidungen – Fallstudie PAPERijätti, in: Baum, H.-G. / Coenenberg, A.G. / Günther, E. (2000): Betriebliche Ökonomie in Fällen – Anwendung betriebswirtschaftlicher Instrumente, S. 39 - 75.
  • Wittmann, R. u.a. (1999): Life Cycle Costing – Fallstudie Heller und Pfennig, in: Baum, H.-G. / Coenenberg, A.G. / Günther, E. (1999): Betriebliche Ökonomie in Fällen – Anwendung betriebswirtschaftlicher Instrumente, S. 267 - 286.
  • Wittmann, R. u.a. (1999): Target Costing – Fallstudie Dresdner Sonne, in: Baum, H.-G. / Coenenberg, A.G. / Günther, E. (1999): Betriebliche Ökonomie in Fällen – Anwendung betriebswirtschaftlicher Instrumente, S. 198 - 229.
  • Wittmann, R. u.a. (1999): Investitionsentscheidungen – Fallstudie PolyChem, in: Baum, H.-G. / Coenenberg, A.G. / Günther, E. (1999): Betriebliche Ökonomie in Fällen – Anwendung betriebswirtschaftlicher Instrumente, S. 44 – 85.
  • Wittmann, R. u.a. (1999): Akquisitionsentscheidungen – Fallstudie Gallati, in: Baum, H.-G. / Coenenberg, A.G. / Günther, E. (1999): Betriebliche Ökonomie in Fällen – Anwendung betriebswirtschaftlicher Instrumente, S. 133 - 164.
  • Wittmann, R. (1998): From Business Competence to Business Excellence, Siemens Qualification and Training, München 1998.
  • Wittmann, R. (1997): Strategy Development for the Siemens Health Care Insurance Company – The SQT Strategy Development Process VISIONE, in: The Qualifier, 1. Jg., Heft 1, 1997, S. 24 – 26.
  • Baum, H.-G. / Coenenberg, A.G. / Günther, E. / Wittmann, R. (1994): Auswirkungen ökologischer Aspekte auf betriebswirtschaftliche Entscheidungen und Entscheidungsinstrumente, in: Schmalenbach Gesellschaft Deutsche Gesellschaft für Betriebswirtschaft e.V. (Hrsg.) (1994): Unternehmensführung und externe Rahmenbedingungen, Stuttgart 1994, S. 33 – 58.
  • Wittmann, R. (1994): Rückstandsmanagement, Stuttgart 1994.
  • Baum, H.-G. / Coenenberg, A.G. / Günther, E. / Wittmann, R. (1994): Unternehmenspolitik und Umweltschutz, in: Zeitschrift für betriebswirtschaftliche Forschung, 46. Jg., Heft 1, 1994, S. 81 – 100.

 

Arbeitsfeld Management öffentlich-rechtlicher Einrichtungen

  • Cantner, J. / Wittmann, R. (1997): Aufgaben und Lösungen zur Weiterentwicklung und Anwendungsmöglichkeiten der Vollkostenrechnung - Kalkulation öffentlicher Aufträge und Leistungen, in: Coenenberg, A.G. (1997): Kostenrechnung und Kostenanalyse – Aufgaben und Lösungen, Landsberg 1997, S. 131 – 196.
  • Baum, H.-G. / Cantner, J. / Wittmann, R. (1996): Umsatzsteuerpflicht senkt Entsorgungskosten, in: Industrie- und Handelskammer für Augsburg und Schwaben (Hrsg.) (1996): Aufbruch in die Kreislaufwirtschaft, Augsburg 1996, S. 15 - 19.
  • Wittmann, R. (1996): Kalkukation gerechter Abfallentsorgungsgebühren, in: Industrie- und Handelskammer für Augsburg und Schwaben (Hrsg.) (1996): Aufbruch in die Kreislaufwirtschaft, Augsburg 1996, S. 13 - 15.
  • Baum, H.-G. / Cantner, J. / Günther, E. / Wittmann, R. (1996): Auswirkungen einer Umsatzsteuerpflicht für die öffentliche Abfallentsorgung auf die Gebührenschuldner, in: Kommunale Steuer Zeitschrift, 45. Jg., Heft 12, Dezember 1996, S. 221 – 232.
  • Baum, H.G. / Cantner, J. / Dammer, H. / Wittmann, R. (1994): Betriebswirtschaftliche Gebührenkalkulation und politische Preissetzung – ein Brückenschlag, in: Der Bayerische Bürgermeister, ohne Jg., 1994, S. 407 – 426.
  • Baum, H.-G. / Cantner, J. / Wittmann, R. (1993): Entwicklung der Kostenstrukturen bei der Rückstandsbehandlung, in: Thomé.Kozmiensky, K.J. (Hrsg.): Modelle für eine zukünftige Siedlungsabfallwirtschaft, Berlin-Neuruppin 193, S. 277 – 308.

 

Arbeitsfeld Sustainable Development

  • Wittmann, R. / Sturm, A. (1996): Eckpunkte einer zukünftigen Kreislaufwirtschaft, in: Industrie- und Handelskammer für Augsburg und Schwaben (Hrsg.) (1996): Aufbruch in die Kreislaufwirtschaft, Augsburg 1996, S. 3 - 6.
  • Baum, H.-G. / Wittmann, R. (1994): Systembegriffe der Kreislaufwirtschaft, BifA Texte Nr. 3, Augsburg 1994.
  • Baum, H.-G. / Coenenberg, A.G. / Wittmann, R. (1994): Der Einfluß von Anreizsystemen auf den Erfassungsgrad von Sekundärrohstoffen, Forschungsbericht im Auftrag des Bayerischen Staatsministeriums für Landesentwicklung und Umweltfragen, Augsburg 1994.
  • Wittmann, R. / Sturm, A. (1996): Unternehmenspolitik und Kreislaufwirtschaft, in: Industrie- und Handelskammer für Augsburg und Schwaben (Hrsg.) (1996): Aufbruch in die Kreislaufwirtschaft, Augsburg 1996, S. 22 - 26.
  • Baum, H.-G. / Wittmann, R. (1992): Sieben Thesen zur Rückstands- und Reststoffvermeidung, in: Bayerische Staatsregierung Wissenschaftlich-Technischer Beirat (Hrsg.) (1992): Forschung für Bayerns Zukunft – Empfehlungen des Wissenschaftlich-Technischen Beirates der Staatsregierung, München, 1992, S. 137 – 147.

 

Arbeitsfeld Strategisches und operatives Umweltmanagement

  • Wittmann, R. u.a. (2000): Integriertes Umwelt und Qualitätsmanagement – Fallstudie InterComIT, in: Baum, H.-G. / Coenenberg, A.G. / Günther, E. (2000): Betriebliche Ökonomie in Fällen – Anwendung betriebswirtschaftlicher Instrumente, S. 112 - 139.
  • Wittmann, R. u.a. (2000): Betriebliche Ökobilanzierung – Fallstudie Wellington, in: Baum, H.-G. / Coenenberg, A.G. / Günther, E. (2000): Betriebliche Ökonomie in Fällen – Anwendung betriebswirtschaftlicher Instrumente, S. 174 - 203.
  • Baum, H.-G. / Sturm, A. / Wittmann, R. (1996): Pioniererfahrungen mit dem Öko-Audit, in: Umwelt Wirtschafts Forum, 4. Jg., Heft 3, 1996, S. 72 – 78.
  • Baum, H.-G. / Günther, E. / Wittmann, R. (1996): Ökonomischer Erfolg, Ökologieorientierung und ökologischer Erfolg, in: Umwelt Wirtschafts Forum, 4. Jg., Heft 2, 1996, S. 4 - 14.
  • Baum, H.-G. / Günther, E. / Kurki, H. / Pawlik, V. / Wittmann, R. / Würdinger, E. (1995): Einstieg in das EG-Öko-Audit-System – Zulassung von Umweltgutachtern und Vorbereitung der erstmaligen Zertifizierung, in: Umwelt Wirtschafts Forum, 3. Jg., Heft 3, 1995, S. 18 - 24.
  • Günther, E. / Wittmann, R. (1994): Kondukte, in: Die Betriebswirtschaft, 55. Jg., 1995.
  • Günther, E. / Wittmann, R. (1994): Auswirkungen ökologischer Aspekte auf unternehmerische Entscheidungen, in: Totsche, K. (Hrsg.): Ecoinforma 1994, Fachtagung und Ausstellung über Umweltinformation und Umweltkommunikation, Ökobilanzen, Produktlinienanalysen, Öko Audit, Umweltverträglichkeitsprüfung, Modellierung und Risikoabschätzung, Band 7, Wien 1994, S. 353 – 369.
  • Baum, H.-G. / Coenenberg, A.G. / Günther, E. / Wittmann, R. (1994): Zehn Thesen zum umweltorientierten Management, vorgetragen auf der Wissenschafts-Pressekonferenz der Bundesregierung am 5. Mai 1994 in Bonn-Bad Godesberg, Bonn-Bad Godesberg 1994.

Teaching

Focus areas

  • Corporate management
  • Innovation management
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  • Business and organisation development
  • Agile methods of innovation management
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Technische Hochschule Ingolstadt
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