Do you want to develop products that people intuitively understand and enjoy using? Then the Bachelor’s degree in User Experience Design is exactly the right course for you. Here, you’ll learn to analyse user needs, design interactions and develop digital applications that are technically sound, aesthetically appealing and emotionally engaging. Your degree programme combines computer science, design, psychology, usability, social responsibility and entrepreneurship – ideal for designing modern digital products in a holistic and forward-looking way.
You’ll explore visual design, information architecture, interaction design and experience strategies, and learn how cultural differences, values and hedonic quality shape the user experience. As a UX designer, you’ll act as the link between product development, technology, design and marketing. Most modules are taught in German, whilst some are offered in English – perfect for a career path that equips you to meet the challenges of the digital future.
Job Perspektives
The job description of a “user experience designer” involves making the use of a product (often software, IT systems, apps or websites) as pleasant and easy as possible through a user-centered approach in order to create a positive experience for the user. While usability reflects the “pragmatic quality” (effective and efficient task completion), UX is concerned with the “hedonic quality”. This goes beyond pure usefulness, for example by making products particularly stimulating or communicating a certain image through their design.
The UX designer is responsible for the visual design, but also for the information architecture and information design. The aim is to design “products” that users/consumers find aesthetic and attractive and that are a pleasure to use.
A UX designer is the link between product development, IT, implementation, visual design and sound design, ergonomics, marketing/branding, trends, etc.