International retail companies and brand manufacturers need highly educated leaders endowed with competencies in the fields of strategy, internationalization, marketing conception, retail and consumer management as well as in the digitization in the retail and consumer sector. All this knowledge will be imparted to students registering for this newly introduced master programme, which is further the only study programme of the THI Business School taught in English.
The Retail and Consumer Management program is a consecutive master’s degree course that builds on a bachelor’s degree, providing the students with necessary conceptual and strategic skills to pursue a career in a variety of exciting retail and brand manufacturing industries - from lifestyle products to electronic consumer goods to automotive sales. The transfer and development of expertise in intercultural competencies in order to meet the considerable and growing demands of the increasingly globalized retail management completes the education.
As the language of instruction is English, the target group are international students with a first degree and practical experience in the field of competence of retail and consumers.