Marketing / Sales / Media (M. A.)

Evidence of the following qualifications has to be provided for admission to the master’s degree course in Marketing, Sales and Media (German abbreviation: MVM):

• An economics or media-oriented bachelor’s degree from a German university with at least 210 ECTS credit points or an equivalent qualification from a university in Germany or abroad. A certificate must be submitted as proof. The Examination Commission decides on equivalence. Equivalence requires there to be no essential difference between the knowledge/skills acquired and the content of a business or media-oriented bachelor's degree at THI.

• Applicants must pass a selection procedure (only available in German) for the master's degree course in Marketing, Sales and Media.

• Please note: Your admission cannot be reviewed until all application documents have been submitted. It is not possible to make a definitive statement without looking at the certificates first. We cannot provide advance information regarding your chances of admission by e-mail or telephone.

More details on how to apply.

The following link contains information on the application procedure for applicants from abroad.

NOTE on 180 ECTS:

Can I apply even if I have obtained less than 210 ECT (normally 180 ECTS) in my previous bachelor’s degree?

It is possible to apply for the MVM master’s degree with less than 210 ECTS; however, proof of compensation of the missing 30 ECTS has to be provided no later than the end of the application period by means of:

• proof of practical experience outside the degree course which corresponds to the practical semester of a bachelor’s degree in economics or a media-related subject in terms of content and scope
• or
• proof of practical or theoretical study and examinations taken at a German or foreign university in addition to the student’s first degree which corresponds in content and scope to the demands of a bachelor's degree in economics or a media-related subject.

NOTE: Please note that where documents are submitted to show evidence of practical professional experience or either practical or theoretical achievements worth 30 ECTS – in addition to a bachelor’s degree – the documents must clearly indicate that the 30 ECTS were obtain over and above the bachelor's degree programme. Confirmation can be provided by the university showing that the ECTS/internship were not counted towards the first degree. The duration of the practical professional experience gained outside the first degree should be equivalent to 20 weeks of full-time work. Furthermore, the internship reference must be submitted in officially certified form together with the other application documents. In both cases, we recommend to submit meaningful documents from which the Examination Committee can clearly understand the substantive aspects immediately.

Please see the Study and Examination Regulations (only available in German) for details.

Why did you choose the master’s degree course Marketing, Sales and Media?

Amela D., second semester
“This programme brings together students with a range of different experience in theory and practice, so there is a good knowledge transfer and you can quickly extend your social and professional network. With interesting, practice-oriented lectures, motivated lecturers and small groups the one-and-a-half year course goes by in no time. And since the focus of the course is very broad-based, covering marketing, sales and media, graduates have a whole range of options when it comes to embarking on a career.”

Lydia O., third semester
“I opted for MVM because the master's programme at THI simply offered the perfect mixture for me with its varied range of modules focusing on marketing, sales and media management. The short study period and the high level of practical orientation were also aspects I really liked. Now I’m just coming to the end of my studies and I can say that I’ve learned a lot from the MVM course so I feel well equipped for my future career.”

The skills acquired in the Marketing, Sales and Media master’s degree programme enable graduates to take on positions as qualified specialists and executives in the area of marketing and sales at an industrial or service company as well as in the media industry/at a marketing and media agency.
Graduates are provided with the broad basis required by the sales/marketing director of a company or by the managing director of a marketing or media agency.

A special opportunity is the Double Degree: Here you study at our partner university in Australia and complete your studies with two full degrees. For more information contact our International Office.

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The programme can be completed as a dual studies master’s degree. Prerequisites for this are enrollment at THI as a master's student and a total practical experience period of at least 34 weeks in a company, for example your own start-up, too.  
You can also find out more on our pages on dual studies programmes or when searching for dual studies partners at hochschule dual. Even if no partner company should currently be active in this degree programme, you are welcome to contact us.

Information relating to application

Application period:

For the winter semester: 02 May to 15 July

Students who have applied previously are not at any advantage or disadvantage.

A full list of documents is provided in the application tool.
Here you will also find detailed requirements in terms of the form in which the documents have to be submitted. All documents initially have to be uploaded online.
In the event of admission to the master's degree course, certain documents then have to be submitted as an original or as a certified copy.
 

The bachelor’s degree certificate can be submitted later provided evidence is submitted before the regular application deadline that the applicant will complete their first degree course at the end of the current semester with 210 ECTS points. This is done by uploading a recent transcript of records and proof of the final ECTS credits earned upon graduation (for example, excerpt study and examination regulation). Whatever happens, the final certificate or confirmation of successful completion of the first degree must be submitted no later than at matriculation.

Waiting semesters are not counted in connection with an application to a master's degree course. Students who have applied previously are not at any advantage or disadvantage.

In general, it is possible to have a part-time job while studying. However, please be sure to consider the significant workload that this involves: all master’s courses require preparation and follow-up, and there will be several project assignments during the semester. If regular employment is pursued there is very little scope for other private activities.