The Media Psychology and Digital Business Bachelor's degree programme combines contemporary psychology with business and digital expertise. This interdisciplinary approach is essential for understanding how people interact with digital media, products, and services in an increasingly digital world. You will learn how to analyse user and consumer behaviour, understand digital interactions, and develop products, services, and campaigns that are emotionally engaging, intuitive to use, and create genuine value. The curriculum covers perception, cognitive and communication psychology as well as digital marketing, social media, project management, user experience (UX), entrepreneurship, and legal fundamentals.
From the beginning of your studies, you will apply your knowledge in practice. Hands-on projects, media production, experiments, case studies, and social impact initiatives show you how psychological insights can inform digital business models, marketing strategies, and product development. An integrated internship semester gives you the opportunity to gain professional experience, while a wide range of elective modules allows you to specialise in areas such as media psychology, digital product development, or user experience design.
The programme prepares you for careers in digital product development, UX design, digital marketing, corporate communications, market research, human resources, and innovation management. With its distinctive interdisciplinary profile, the degree offers excellent career prospects in fields where a deep understanding of people, technology, and markets is increasingly important.
A Bachelor's degree in Media Psychology and Digital Business opens up a wide range of career opportunities in Germany and abroad. By combining psychology, technology, and business, the programme equips graduates with the interdisciplinary skills required to support and shape the digital transformation of organisations.Graduates can pursue careers in digital product management, user experience research and design, digital marketing, social media management, corporate communications, market research, human resources, organisational development, innovation management, and entrepreneurship. Further opportunities are available in digital business model development, data science, and research and development.
The programme therefore provides a strong foundation for responsible roles in innovative, digitally driven, and future-focused organisations across a broad range of industries.
Provides a comprehensive overview of core business administration. Students analyze practical issues in marketing, finance, and HR and make informed decisions. Topics include business formation, legal structures, investment, logistics, and management.
Covers key concepts of HR management and organization, including employer attractiveness, talent acquisition and development, and recruitment. Also addresses leadership in the digital age and trends like New Work.
Introduces digital business models and their technological and strategic foundations. Topics include IT management, business processes, AI, customer journeys, platform strategies, and digital ecosystems.
Introduces perception, attention, and behavior. Students learn research methods, decision-making, and social psychology topics such as attitudes, group processes, and persuasion.
The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.
Covers statistical basics for collecting, analyzing, and presenting data, including key measures, relationships, regression, and group comparisons using statistical software.
Focuses on marketing strategy development, digital customer relationships, product and pricing strategies, and communication and distribution, supported by planning, control, and case studies.
Introduces accounting and financial reporting under German GAAP. Covers bookkeeping, valuation, financial statements, and cost accounting for decision-making.
In-depth study of statistical methods for analyzing relationships and testing hypotheses. Topics include distributions, tests such as the t-test and ANOVA, as well as correlation and regression using software.
Combines biological foundations with cognition and communication, including thinking, learning, attention, biases, language processing, and digital persuasion.
Introduces project and process management from planning to completion, including organization, resource planning, controlling, and presentation, with a practical project.
Focuses on designing digital services, including customer experience, co-creation, and service innovation. Students create interfaces from UX/UI design to usability testing and prototyping.
The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.
Focuses on analyzing business data for decision-making, including data preparation, exploration, and visualization.
Covers social media marketing strategies including content, influencer marketing, SEO/SEA, campaign planning, and performance analysis.
Examines media use and effects considering cognitive, emotional, and personality factors, using methods such as surveys and content analysis.
Overview of business psychology, including leadership, teamwork, communication, work and consumer behavior, UX, and advertising psychology.
Develops intercultural competence for global teamwork, focusing on communication, leadership, and cultural differences.
Focuses on corporate social responsibility and sustainability, including CSR strategies, stakeholder management, reporting, and challenges like greenwashing.
Covers development of digital media products from strategy to execution across formats using professional tools and platforms.
Covers the entrepreneurial journey from idea to business model, including lean startup, market analysis, financing, pitching, and agile methods.
Advanced media psychology focusing on online behavior, self-presentation, cyberbullying, UX, media design, and media-related risks.
Advanced topics in business psychology, including leadership, teamwork, communication, consumer behavior, UX, and advertising psychology.
Introduces academic research, including sourcing, evaluation, citation, and writing, preparing students for the bachelor’s thesis.
Covers development and implementation of business strategies and digital models using real cases and frameworks like the business model canvas.
Team project to develop digital media solutions, from analysis and ideation to prototyping and evaluation.
Elective module covering topics such as advanced analytics, customer centricity, digital commerce, gamification, or AI in business.
Elective module focusing on topics such as customer loyalty, behavioral economics, or media psychology consulting projects.
Covers design and execution of experiments, data analysis using statistics, and writing a scientific research report.
Introduces qualitative research methods, including interviews, focus groups, and qualitative content analysis.
Students independently design, plan, and carry out a volunteer-based, non-profit project—either on their own or as part of a team. They actively engage in a social or socially relevant field and reflect on their experiences from an academic perspective.
20-week internship where students apply their knowledge in practice and document their experience in a report.
The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.
Independent thesis on a topic in media psychology or digital business using academic methods.
Elective specialization module from the core areas of media psychology and digital business. Possible topics include, for example, advanced business analytics, behavioral economics, customer centricity, customer loyalty, digital commerce, gamification, and a media psychology consulting project.
Elective specialization module from the core areas of media psychology and digital business. Possible topics include, for example, advanced business analytics, behavioral economics, customer centricity, customer loyalty, digital commerce, gamification, and a media psychology consulting project.
In the advanced seminar, students are assessed orally in small groups. In doing so, they integrate content and skills from various modules of the program and apply them to current issues. The seminar serves as an opportunity to reflect on and synthesize the entire course of study.
The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.
The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester | |
| 4. Semester | |
| 5. Semester | |
| 6. Semester | |
| 7. Semester |
During the introductory phase, you will acquire fundamental knowledge in psychology, media psychology, business administration, social media marketing, digital business, and quantitative methods. In project-based courses, you will also develop methodological and social skills—for example, through project management, teamwork, the use of creativity techniques, and the necessary self-organization skills.
During the advanced studies phase, you will build on the foundational knowledge you have acquired through specialized modules in the two core areas of media psychology and digital business, choosing from a variety of topics. You will also select from a wide range of electives in the areas of social, sustainability, and disciplinary competencies.
In the sixth semester, you’ll complete a corporate internship. You’ll then conclude your studies in the seventh semester with your bachelor’s thesis. You can also gain international experience during your studies by participating in an optional semester abroad or an international internship.
As the course is admission-restricted, applications are made via the dialog-oriented service procedure (DoSV) of Hochschulstart. This makes it necessary for applicants to apply via the application portal of Technische Hochschule Ingolstadt as well as via the Hochschulstart portal.
Another requirement for admission to Technische Hochschule Ingolstadt is either a general or subject-specific high school diploma or a university of applied sciences entrance qualification. Provisions regarding prior work experience are set forth in the study and examination regulations for the respective degree programs. Here you can find more information about the admission requirements.
Applicants from non-German-speaking countries applying for a German-language degree program must also provide proof of sufficient knowledge of the German language with level B2. Proof of having passed the German language exam must be submitted at the latest upon enrollment. A list of language certificates classified as equivalent can be found under General Statutes on the pages of the Office of Legal Affairs.
The degree program is accredited by Stiftung Akkreditierungsrat (ELIAS).
Business & Media Psychology
International Retail Management, Marketing and Quantitative Methods
Business Analytics and Information Systems
Entrepreneurship and Technology Management
Economics and behavioral economics
Digital Business and IT Management
Media and Communication Psychology
Artificial Intelligence in Consumer Commerce
Management and Corporate Social Responsibility
Business Psychology
International Human Resources and Organisation Management
Marketing and Service Management
A degree in Media Psychology and Digital Business at THI Business School is ideal if you are interested in the interface between modern psychology and digital media as well as business models and want to design value-creating digital experiences.
You will learn how people use digital media and how companies can use these insights for targeted marketing strategies and business innovation. The degree program teaches a wide range of skills, including psychological understanding, business knowledge and scientific methods.
The DB program places a stronger emphasis on IT-related skills, such as in the areas of IT management and data management. In addition, the curriculum in the field of digital business has a stronger technological focus overall, for example through topics such as artificial intelligence and digital business models or technologies.
In contrast, the MPS program has a clear focus on psychology, particularly in fields such as media psychology and business psychology. In addition, psychological research methods are more prominent, for example through in-depth knowledge of quantitative and qualitative methods.
In summary, it can be said that DB is more technology- and IT-oriented, while MPS focuses on psychological content and its methodologically sound research.
The degree program Media Psychology and Digital Business has a recommendation rate of 97% on Studycheck. Here you can find the current ratings from students on studycheck
THI Language Center offers numerous opportunities to learn foreign languages - both in courses and as part of self-study programs.
Since THI was founded, students have founded several student unions and organisations and are involved in social activities, developing special projects and much more.
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Vice Dean Marketing, Degree program director Media Psychology and Digital Business
Project Manager
Student ambassador Media Psychology and Digital Business
Study Ambassador Media Psychology and Digital Business
![[Translate to English:]](/fileadmin/_processed_/image-enhancer/52120/MVM_Header-06.JPG-2400x1600-crop-default-2-243-2971-1671.webp "[Translate to English:]")
Master of Arts (M. A.)
At the core of Marketing, Sales and Media are strategic marketing, brand management, media and sales. The curriculum connects consumer behaviour, digital channels and communication planning. Its specialist profile is shaped by market-oriented management combining creativity with data analysis. The programme combines rigorous analysis with application-oriented subject knowledge.
About the degree program
Bachelor of Science (B. Sc.)
The Bachelor’s degree programme in User Experience Design combines computer science, design and psychology to provide a holistic understanding of digital products. The programme focuses on user-centred design, interaction design and the development of intuitive applications that combine functionality, aesthetics and user experience.
About the degree program
Bachelor of Science (B. Sc.)
Key areas in Digital Business include digital business models, platform economics, e-commerce and data analytics. Its subject areas cover digital transformation, process design and technology-driven innovation. A distinctive feature is business expertise focused on digital value creation and market change.
About the degree program
Bachelor of Science (B. Sc.)
The Psychology and Sociology of Sustainable Transformation degree programme combines insights into human behaviour with processes of social and organisational change. It focuses on sustainable change, participation and shaping future-proof developments in business and society.
About the degree programThe Media Psychology and Digital Business Bachelor's degree programme combines contemporary psychology with business and digital expertise. This interdisciplinary approach is essential for understanding how people interact with digital media, products, and services in an increasingly digital world. You will learn how to analyse user and consumer behaviour, understand digital interactions, and develop products, services, and campaigns that are emotionally engaging, intuitive to use, and create genuine value. The curriculum covers perception, cognitive and communication psychology as well as digital marketing, social media, project management, user experience (UX), entrepreneurship, and legal fundamentals.
From the beginning of your studies, you will apply your knowledge in practice. Hands-on projects, media production, experiments, case studies, and social impact initiatives show you how psychological insights can inform digital business models, marketing strategies, and product development. An integrated internship semester gives you the opportunity to gain professional experience, while a wide range of elective modules allows you to specialise in areas such as media psychology, digital product development, or user experience design.
The programme prepares you for careers in digital product development, UX design, digital marketing, corporate communications, market research, human resources, and innovation management. With its distinctive interdisciplinary profile, the degree offers excellent career prospects in fields where a deep understanding of people, technology, and markets is increasingly important.
A Bachelor's degree in Media Psychology and Digital Business opens up a wide range of career opportunities in Germany and abroad. By combining psychology, technology, and business, the programme equips graduates with the interdisciplinary skills required to support and shape the digital transformation of organisations.Graduates can pursue careers in digital product management, user experience research and design, digital marketing, social media management, corporate communications, market research, human resources, organisational development, innovation management, and entrepreneurship. Further opportunities are available in digital business model development, data science, and research and development.
The programme therefore provides a strong foundation for responsible roles in innovative, digitally driven, and future-focused organisations across a broad range of industries.
Provides a comprehensive overview of core business administration. Students analyze practical issues in marketing, finance, and HR and make informed decisions. Topics include business formation, legal structures, investment, logistics, and management.
Covers key concepts of HR management and organization, including employer attractiveness, talent acquisition and development, and recruitment. Also addresses leadership in the digital age and trends like New Work.
Introduces digital business models and their technological and strategic foundations. Topics include IT management, business processes, AI, customer journeys, platform strategies, and digital ecosystems.
Introduces perception, attention, and behavior. Students learn research methods, decision-making, and social psychology topics such as attitudes, group processes, and persuasion.
The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.
Covers statistical basics for collecting, analyzing, and presenting data, including key measures, relationships, regression, and group comparisons using statistical software.
Focuses on marketing strategy development, digital customer relationships, product and pricing strategies, and communication and distribution, supported by planning, control, and case studies.
Introduces accounting and financial reporting under German GAAP. Covers bookkeeping, valuation, financial statements, and cost accounting for decision-making.
In-depth study of statistical methods for analyzing relationships and testing hypotheses. Topics include distributions, tests such as the t-test and ANOVA, as well as correlation and regression using software.
Combines biological foundations with cognition and communication, including thinking, learning, attention, biases, language processing, and digital persuasion.
Introduces project and process management from planning to completion, including organization, resource planning, controlling, and presentation, with a practical project.
Focuses on designing digital services, including customer experience, co-creation, and service innovation. Students create interfaces from UX/UI design to usability testing and prototyping.
The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.
Focuses on analyzing business data for decision-making, including data preparation, exploration, and visualization.
Covers social media marketing strategies including content, influencer marketing, SEO/SEA, campaign planning, and performance analysis.
Examines media use and effects considering cognitive, emotional, and personality factors, using methods such as surveys and content analysis.
Overview of business psychology, including leadership, teamwork, communication, work and consumer behavior, UX, and advertising psychology.
Develops intercultural competence for global teamwork, focusing on communication, leadership, and cultural differences.
Focuses on corporate social responsibility and sustainability, including CSR strategies, stakeholder management, reporting, and challenges like greenwashing.
Covers development of digital media products from strategy to execution across formats using professional tools and platforms.
Covers the entrepreneurial journey from idea to business model, including lean startup, market analysis, financing, pitching, and agile methods.
Advanced media psychology focusing on online behavior, self-presentation, cyberbullying, UX, media design, and media-related risks.
Advanced topics in business psychology, including leadership, teamwork, communication, consumer behavior, UX, and advertising psychology.
Introduces academic research, including sourcing, evaluation, citation, and writing, preparing students for the bachelor’s thesis.
Covers development and implementation of business strategies and digital models using real cases and frameworks like the business model canvas.
Team project to develop digital media solutions, from analysis and ideation to prototyping and evaluation.
Elective module covering topics such as advanced analytics, customer centricity, digital commerce, gamification, or AI in business.
Elective module focusing on topics such as customer loyalty, behavioral economics, or media psychology consulting projects.
Covers design and execution of experiments, data analysis using statistics, and writing a scientific research report.
Introduces qualitative research methods, including interviews, focus groups, and qualitative content analysis.
Students independently design, plan, and carry out a volunteer-based, non-profit project—either on their own or as part of a team. They actively engage in a social or socially relevant field and reflect on their experiences from an academic perspective.
20-week internship where students apply their knowledge in practice and document their experience in a report.
The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.
Independent thesis on a topic in media psychology or digital business using academic methods.
Elective specialization module from the core areas of media psychology and digital business. Possible topics include, for example, advanced business analytics, behavioral economics, customer centricity, customer loyalty, digital commerce, gamification, and a media psychology consulting project.
Elective specialization module from the core areas of media psychology and digital business. Possible topics include, for example, advanced business analytics, behavioral economics, customer centricity, customer loyalty, digital commerce, gamification, and a media psychology consulting project.
In the advanced seminar, students are assessed orally in small groups. In doing so, they integrate content and skills from various modules of the program and apply them to current issues. The seminar serves as an opportunity to reflect on and synthesize the entire course of study.
The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.
The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester | |
| 4. Semester | |
| 5. Semester | |
| 6. Semester | |
| 7. Semester |
During the introductory phase, you will acquire fundamental knowledge in psychology, media psychology, business administration, social media marketing, digital business, and quantitative methods. In project-based courses, you will also develop methodological and social skills—for example, through project management, teamwork, the use of creativity techniques, and the necessary self-organization skills.
During the advanced studies phase, you will build on the foundational knowledge you have acquired through specialized modules in the two core areas of media psychology and digital business, choosing from a variety of topics. You will also select from a wide range of electives in the areas of social, sustainability, and disciplinary competencies.
In the sixth semester, you’ll complete a corporate internship. You’ll then conclude your studies in the seventh semester with your bachelor’s thesis. You can also gain international experience during your studies by participating in an optional semester abroad or an international internship.
As the course is admission-restricted, applications are made via the dialog-oriented service procedure (DoSV) of Hochschulstart. This makes it necessary for applicants to apply via the application portal of Technische Hochschule Ingolstadt as well as via the Hochschulstart portal.
Another requirement for admission to Technische Hochschule Ingolstadt is either a general or subject-specific high school diploma or a university of applied sciences entrance qualification. Provisions regarding prior work experience are set forth in the study and examination regulations for the respective degree programs. Here you can find more information about the admission requirements.
Applicants from non-German-speaking countries applying for a German-language degree program must also provide proof of sufficient knowledge of the German language with level B2. Proof of having passed the German language exam must be submitted at the latest upon enrollment. A list of language certificates classified as equivalent can be found under General Statutes on the pages of the Office of Legal Affairs.
The degree program is accredited by Stiftung Akkreditierungsrat (ELIAS).
Business & Media Psychology
International Retail Management, Marketing and Quantitative Methods
Business Analytics and Information Systems
Entrepreneurship and Technology Management
Economics and behavioral economics
Digital Business and IT Management
Media and Communication Psychology
Artificial Intelligence in Consumer Commerce
Management and Corporate Social Responsibility
Business Psychology
International Human Resources and Organisation Management
Marketing and Service Management
A degree in Media Psychology and Digital Business at THI Business School is ideal if you are interested in the interface between modern psychology and digital media as well as business models and want to design value-creating digital experiences.
You will learn how people use digital media and how companies can use these insights for targeted marketing strategies and business innovation. The degree program teaches a wide range of skills, including psychological understanding, business knowledge and scientific methods.
The DB program places a stronger emphasis on IT-related skills, such as in the areas of IT management and data management. In addition, the curriculum in the field of digital business has a stronger technological focus overall, for example through topics such as artificial intelligence and digital business models or technologies.
In contrast, the MPS program has a clear focus on psychology, particularly in fields such as media psychology and business psychology. In addition, psychological research methods are more prominent, for example through in-depth knowledge of quantitative and qualitative methods.
In summary, it can be said that DB is more technology- and IT-oriented, while MPS focuses on psychological content and its methodologically sound research.
The degree program Media Psychology and Digital Business has a recommendation rate of 97% on Studycheck. Here you can find the current ratings from students on studycheck
THI Language Center offers numerous opportunities to learn foreign languages - both in courses and as part of self-study programs.
Since THI was founded, students have founded several student unions and organisations and are involved in social activities, developing special projects and much more.
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Vice Dean Marketing, Degree program director Media Psychology and Digital Business
Project Manager
Student ambassador Media Psychology and Digital Business
Study Ambassador Media Psychology and Digital Business
Master of Arts (M. A.)
At the core of Marketing, Sales and Media are strategic marketing, brand management, media and sales. The curriculum connects consumer behaviour, digital channels and communication planning. Its specialist profile is shaped by market-oriented management combining creativity with data analysis. The programme combines rigorous analysis with application-oriented subject knowledge.
About the degree program
Bachelor of Science (B. Sc.)
The Bachelor’s degree programme in User Experience Design combines computer science, design and psychology to provide a holistic understanding of digital products. The programme focuses on user-centred design, interaction design and the development of intuitive applications that combine functionality, aesthetics and user experience.
About the degree program
Bachelor of Science (B. Sc.)
Key areas in Digital Business include digital business models, platform economics, e-commerce and data analytics. Its subject areas cover digital transformation, process design and technology-driven innovation. A distinctive feature is business expertise focused on digital value creation and market change.
About the degree program
Bachelor of Science (B. Sc.)
The Psychology and Sociology of Sustainable Transformation degree programme combines insights into human behaviour with processes of social and organisational change. It focuses on sustainable change, participation and shaping future-proof developments in business and society.
About the degree program