Whether it’s streaming, automated services, AI-based voice assistants, or data-driven social media platforms—digital business models shape our everyday lives and are transforming entire industries. In the Digital Business bachelor’s program at THI, you’ll learn how such models are developed, managed, and successfully implemented in practice. You’ll gain a solid foundation in business administration and deepen your knowledge in areas such as e-commerce, business analytics, digital marketing, product management, and agile methods.
The focus is on practical application: industry experts from companies will guide you throughout your studies, while real-world projects and modern technologies provide you with direct insight into the digital workplace. If you choose the dual study program, you’ll benefit from strong partners such as Audi and MediaMarktSaturn, as well as many innovative small and medium-sized enterprises. As a graduate, you’ll be well-prepared to develop digital strategies, make data-driven decisions, and successfully design digital products. Whether you’re working for a large corporation, a startup, or on your own project—with a degree in Digital Business, you’ll open the door to diverse career paths and the opportunity to actively shape the digital future.
Graduates take on specialized, project-based, and leadership roles in internationally oriented companies across a wide range of industries. They design digital business models and services, develop digital architectures, manage transformation processes, and integrate digital solutions throughout the value chain. Additional areas of application include digital business intelligence and analytics. As professional experience grows, leadership positions become available in strategic management, product and portfolio management, and business development. Shaping customer and supplier relationships using digital technologies is also a typical area of responsibility. Furthermore, the program equips students with the skills to develop their own business models and launch companies in the digital environment.
This module provides an overview of core concepts in business administration. Topics include corporate goals, functions, processes, legal forms, sustainability and ethics, illustrated through practical examples and case studies.
This module covers fundamentals of external and internal accounting, including bookkeeping, financial statements, balance sheet analysis, and cost accounting methods.
This module introduces technological and organizational foundations of digital business, including business processes, application systems, IT management, digital business models and initial AI use cases.
Students gain basic programming skills in Python, learning algorithms, data structures, control structures and applying them in practical individual and group tasks.
This module teaches mathematical and statistical fundamentals for business problems, enabling students to analyze data, interpret indicators and apply quantitative methods.
The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.
Students learn core marketing concepts, market analysis and marketing instruments with a focus on customer orientation, strategy development and practical applications.
The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.
This module covers fundamentals of data organization and processing, including data models, databases and structured handling of corporate data.
This module focuses on frontend technologies in digital business, covering usability, user experience, IoT applications and user-centered digital service design.
Students learn fundamentals of classical and agile project management, including project planning, control, teamwork and the use of common PM tools.
This module introduces data analysis and data science concepts, including data preparation, basic analytical methods and introductory machine learning applications.
This module focuses on planning, controlling and optimizing value creation processes, teaching methods to analyze and improve operational efficiency.
This module covers fundamentals of human resource and organizational management, including HR development, labor law, digital HR and organizational design.
Students learn key digital business technologies such as platforms, cloud computing, IoT and AI, and analyze their application in companies.
This module provides an overview of enterprise systems and IT architectures, including ERP, CRM and SCM systems and their integration.
Students develop intercultural communication and action skills, gaining awareness of cultural differences in international business environments.
The module provides the fundamentals of academic research and writing. Topics include empirical research methods such as expert interviews and data analysis, literature research, citation techniques, the structure of academic papers, as well as the formulation and presentation of scientific findings.
Students learn strategic thinking and analysis tools, focusing on competitive strategies, digital transformation and long-term corporate orientation.
This module teaches methods for analyzing, modeling and optimizing business processes, with a focus on digitalization and IT-supported improvement.
This module introduces the development of digital business models, applying methods such as Lean Startup and Business Model Canvas in practice.
Students learn key aspects of IT management, including IT strategy, organization, governance and the interface between IT and business.
This module introduces discriminative AI and machine learning methods, teaching students how to train, evaluate and apply models in business contexts.
In this hands-on project, students develop innovative business ideas, apply entrepreneurship methods and present their results.
Students plan and implement a non-profit project, strengthening project management, teamwork and social skills.
This module covers fundamentals of investment appraisal and financing, enabling students to evaluate investment decisions and compare financing options.
Students analyze and develop digital business models, focusing on platform economies, value creation logic and success factors of digital companies.
This module covers legal foundations of digital business, including IT law, data protection, contracts and liability issues.
The specialization modules allow students to focus on advanced digital business topics such as analytics, customer centricity, industry digitalization, gamification or market research, providing in-depth and practice-oriented skills.
Building on fundamentals, this module deepens digital marketing strategies, covering performance marketing, social media, content strategies and data-driven campaign management.
Students learn concepts of generative AI and deep learning, covering neural networks, application scenarios and ethical considerations.
During the internship semester, students apply their knowledge in a company, gaining in-depth insights into business processes and digital projects.
The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.
The bachelor thesis is an independent academic work on a digital business topic, often with practical relevance, prepared using scientific methods.
The specialization modules allow students to focus on advanced digital business topics such as analytics, customer centricity, industry digitalization, gamification or market research, providing in-depth and practice-oriented skills.
The specialization modules allow students to focus on advanced digital business topics such as analytics, customer centricity, industry digitalization, gamification or market research, providing in-depth and practice-oriented skills.
As part of this module, students independently prepare business-related issues in order to present them persuasively in academic discussions. They reflect on business administration topics from all key functional areas and relate them to current economic developments reported in the daily press.
The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.
The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester | |
| 4. Semester | |
| 5. Semester | |
| 6. Semester | |
| 7. Semester |
Your studies at THI don’t begin in the lecture hall, but with an intensive orientation week. This is where you’ll lay the foundation for your professional network: you’ll get to know your fellow students, meet professors and student organizations, and become familiar with THI’s procedures.
During the first three semesters, we lay the foundation for your specialized studies. The focus is on the fundamentals in the three core areas of business, digitalization, and technology.
We want you not only to excel academically but also to grow as a person. That’s why, right from the start, we incorporate courses designed to help you advance in personal development (e.g., how to develop your mindset, how to manage projects professionally), global mindset (e.g., how to interact with employees and customers from other cultures), and data skills (e.g., how to work with data and turn it into a profit).
Now things get serious—and exciting. You’ll move from the basics to practical application and tailor your studies to your interests.
The Internship Semester: 18 Weeks of Real-World Experience
In your 5th or 6th semester, you’ll leave campus. During your internship semester, you’ll work directly at a company for 18 weeks. Here, you’ll apply your knowledge, build connections, and gain valuable professional experience.
Your Specialization:
During the theory semesters, you’ll refine your profile in the three clusters
Your Specialization:
You decide where the journey takes you! Choose three specialization modules that suit your interests. In addition, you have the freedom to take courses in sustainability, languages, or social skills—whatever fits your development plan.
The Degree: Your Ticket to the Business World
Upon successfully completing your bachelor’s thesis in the 7th semester, you’ll earn your Bachelor of Science (B.Sc.) and can use it to continue your studies at any university or college - or launch your career.
The Digital Business degree program starts in the winter term. Application via Hochschulstart (DOSV) is not necessary. You can apply online through the THI's Primuss applicant portal.
Here you'll find more information about applying for the bachelor's program, the admission requirements, and the university's own selection process.
Applicants from non-German-speaking countries who are applying for a German-language degree program must also provide proof of sufficient knowledge of the German language at the B2 level. A list of language certificates deemed equivalent can be found under General Statutes on the Legal Affairs Office’s website.
The degree program is accredited by Stiftung Akkreditierungsrat (ELIAS).
Digital Business
Business IT and Digital Commerce
Digital Business and IT Management
Digital Business and Artificial Intelligence
Business Informatics, esp. Process & IT Management
Business Analytics and Information Systems
The DB program places a stronger emphasis on IT-related skills, such as in the areas of IT management and data management. In addition, the curriculum in the field of digital business has a stronger technological focus overall, for example through topics such as artificial intelligence and digital business models or technologies.
In contrast, the MPS program has a clear focus on psychology, particularly in fields such as media psychology and business psychology. In addition, psychological research methods are more prominent, for example through in-depth knowledge of quantitative and qualitative methods.
In summary, it can be said that DB is more technology- and IT-oriented, while MPS focuses on psychological content and its methodologically sound research.
Digital Business is a degree program at THI Business School that specializes in the topic of digitalization in the context of companies. It combines business and digitalization knowledge (70%) and IT knowledge (30%). This proportion is exactly the opposite for the Business Informatics degree program..
At THI Business School, personal development is an integral part of all Bachelor degree programs. In practical modules, students deal intensively with their own strengths, values and goals. They learn to understand themselves better, develop a personal vision and strengthen important skills such as communication, self-presentation and the ability to reflect - central to their studies, career and personal growth.
Admission to a study place and the contract with a THI dual partner are independent of each other. This means that you must also meet the admission requirements at THI in order to start the dual study program.
In the "Vocational Experience" model of the Digital Business degree program, the practical semester is completed at the dual practice partner, usually in the 6th semester.
University studies and apprenticeship are at very different levels of the education system. The recognition of credits is generally assessed on an individual application basis. Unfortunately, it is not possible to make general statements in advance.
The credit recognition process takes place after enrolment in the first semester of study.
Applicants from non-German-speaking countries who are applying for a German-language degree program must provide proof of sufficient knowledge of the German language at level B2. Proof of having passed the German language test must be submitted at the latest upon enrolment. A list of language certificates classified as equivalent can be found under General Statutes on the website of the Office of Legal Affairs.
Many students work as student employees to finance their studies. However, you should focus on obtaining a good degree during your studies. If you want to do more than work as a student employee (e.g. full-time or part-time work), we recommend a different study model (e.g. part-time study).
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Dean of Accreditation Affairs, Degree program director Digital Business, AACSB Project Director
Project Manager
Student ambassador
Bachelor of Arts (B. A.)
At the core of Business Administration are accounting, finance, marketing, human resources and corporate management. Academic methods are applied to market analysis, organisational design and evidence-based decision-making. A distinctive feature is a broad view of how business functions interact across organisations.
About the degree program
Bachelor of Science (B. Sc.)
Digital business models, platform economics, e-commerce and data analytics define the academic profile of Media Psychology and Digital Business. Its subject areas cover digital transformation, process design and technology-driven innovation. The result is business expertise focused on digital value creation and market change.
About the degree program![[Translate to English:] Studierende in der Vorlesung Statistical Modeling](/fileadmin/_processed_/image-enhancer/53149/DataScience_THI_Maerkl_04038-2400x1600-crop-default-1171-1-4646-2613.webp "[Translate to English:]")
Bachelor of Engineering (B. Eng.)
Data scientists are shaping the future of innovation. Today, vast amounts of data are generated across virtually every industry, but turning that data into meaningful insights requires a unique combination of analytical, technical, and strategic skills. This programme combines statistics, programming, machine learning, and data management with real-world engineering and business applications. Graduates are prepared to tackle challenges in fields ranging from artificial intelligence and digital technologies to industry, mobility, healthcare, and finance.
About the degree program
Bachelor of Science (B. Sc.)
The Artificial Intelligence Bachelor's programme combines the fields of computer science, data science and modern AI methods to provide a comprehensive education in intelligent systems. Key areas of focus include machine learning, computer vision, natural language processing and practical AI applications.
About the degree programWhether it’s streaming, automated services, AI-based voice assistants, or data-driven social media platforms—digital business models shape our everyday lives and are transforming entire industries. In the Digital Business bachelor’s program at THI, you’ll learn how such models are developed, managed, and successfully implemented in practice. You’ll gain a solid foundation in business administration and deepen your knowledge in areas such as e-commerce, business analytics, digital marketing, product management, and agile methods.
The focus is on practical application: industry experts from companies will guide you throughout your studies, while real-world projects and modern technologies provide you with direct insight into the digital workplace. If you choose the dual study program, you’ll benefit from strong partners such as Audi and MediaMarktSaturn, as well as many innovative small and medium-sized enterprises. As a graduate, you’ll be well-prepared to develop digital strategies, make data-driven decisions, and successfully design digital products. Whether you’re working for a large corporation, a startup, or on your own project—with a degree in Digital Business, you’ll open the door to diverse career paths and the opportunity to actively shape the digital future.
Graduates take on specialized, project-based, and leadership roles in internationally oriented companies across a wide range of industries. They design digital business models and services, develop digital architectures, manage transformation processes, and integrate digital solutions throughout the value chain. Additional areas of application include digital business intelligence and analytics. As professional experience grows, leadership positions become available in strategic management, product and portfolio management, and business development. Shaping customer and supplier relationships using digital technologies is also a typical area of responsibility. Furthermore, the program equips students with the skills to develop their own business models and launch companies in the digital environment.
This module provides an overview of core concepts in business administration. Topics include corporate goals, functions, processes, legal forms, sustainability and ethics, illustrated through practical examples and case studies.
This module covers fundamentals of external and internal accounting, including bookkeeping, financial statements, balance sheet analysis, and cost accounting methods.
This module introduces technological and organizational foundations of digital business, including business processes, application systems, IT management, digital business models and initial AI use cases.
Students gain basic programming skills in Python, learning algorithms, data structures, control structures and applying them in practical individual and group tasks.
This module teaches mathematical and statistical fundamentals for business problems, enabling students to analyze data, interpret indicators and apply quantitative methods.
The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.
Students learn core marketing concepts, market analysis and marketing instruments with a focus on customer orientation, strategy development and practical applications.
The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.
This module covers fundamentals of data organization and processing, including data models, databases and structured handling of corporate data.
This module focuses on frontend technologies in digital business, covering usability, user experience, IoT applications and user-centered digital service design.
Students learn fundamentals of classical and agile project management, including project planning, control, teamwork and the use of common PM tools.
This module introduces data analysis and data science concepts, including data preparation, basic analytical methods and introductory machine learning applications.
This module focuses on planning, controlling and optimizing value creation processes, teaching methods to analyze and improve operational efficiency.
This module covers fundamentals of human resource and organizational management, including HR development, labor law, digital HR and organizational design.
Students learn key digital business technologies such as platforms, cloud computing, IoT and AI, and analyze their application in companies.
This module provides an overview of enterprise systems and IT architectures, including ERP, CRM and SCM systems and their integration.
Students develop intercultural communication and action skills, gaining awareness of cultural differences in international business environments.
The module provides the fundamentals of academic research and writing. Topics include empirical research methods such as expert interviews and data analysis, literature research, citation techniques, the structure of academic papers, as well as the formulation and presentation of scientific findings.
Students learn strategic thinking and analysis tools, focusing on competitive strategies, digital transformation and long-term corporate orientation.
This module teaches methods for analyzing, modeling and optimizing business processes, with a focus on digitalization and IT-supported improvement.
This module introduces the development of digital business models, applying methods such as Lean Startup and Business Model Canvas in practice.
Students learn key aspects of IT management, including IT strategy, organization, governance and the interface between IT and business.
This module introduces discriminative AI and machine learning methods, teaching students how to train, evaluate and apply models in business contexts.
In this hands-on project, students develop innovative business ideas, apply entrepreneurship methods and present their results.
Students plan and implement a non-profit project, strengthening project management, teamwork and social skills.
This module covers fundamentals of investment appraisal and financing, enabling students to evaluate investment decisions and compare financing options.
Students analyze and develop digital business models, focusing on platform economies, value creation logic and success factors of digital companies.
This module covers legal foundations of digital business, including IT law, data protection, contracts and liability issues.
The specialization modules allow students to focus on advanced digital business topics such as analytics, customer centricity, industry digitalization, gamification or market research, providing in-depth and practice-oriented skills.
Building on fundamentals, this module deepens digital marketing strategies, covering performance marketing, social media, content strategies and data-driven campaign management.
Students learn concepts of generative AI and deep learning, covering neural networks, application scenarios and ethical considerations.
During the internship semester, students apply their knowledge in a company, gaining in-depth insights into business processes and digital projects.
The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.
The bachelor thesis is an independent academic work on a digital business topic, often with practical relevance, prepared using scientific methods.
The specialization modules allow students to focus on advanced digital business topics such as analytics, customer centricity, industry digitalization, gamification or market research, providing in-depth and practice-oriented skills.
The specialization modules allow students to focus on advanced digital business topics such as analytics, customer centricity, industry digitalization, gamification or market research, providing in-depth and practice-oriented skills.
As part of this module, students independently prepare business-related issues in order to present them persuasively in academic discussions. They reflect on business administration topics from all key functional areas and relate them to current economic developments reported in the daily press.
The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.
The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester | |
| 4. Semester | |
| 5. Semester | |
| 6. Semester | |
| 7. Semester |
Your studies at THI don’t begin in the lecture hall, but with an intensive orientation week. This is where you’ll lay the foundation for your professional network: you’ll get to know your fellow students, meet professors and student organizations, and become familiar with THI’s procedures.
During the first three semesters, we lay the foundation for your specialized studies. The focus is on the fundamentals in the three core areas of business, digitalization, and technology.
We want you not only to excel academically but also to grow as a person. That’s why, right from the start, we incorporate courses designed to help you advance in personal development (e.g., how to develop your mindset, how to manage projects professionally), global mindset (e.g., how to interact with employees and customers from other cultures), and data skills (e.g., how to work with data and turn it into a profit).
Now things get serious—and exciting. You’ll move from the basics to practical application and tailor your studies to your interests.
The Internship Semester: 18 Weeks of Real-World Experience
In your 5th or 6th semester, you’ll leave campus. During your internship semester, you’ll work directly at a company for 18 weeks. Here, you’ll apply your knowledge, build connections, and gain valuable professional experience.
Your Specialization:
During the theory semesters, you’ll refine your profile in the three clusters
Your Specialization:
You decide where the journey takes you! Choose three specialization modules that suit your interests. In addition, you have the freedom to take courses in sustainability, languages, or social skills—whatever fits your development plan.
The Degree: Your Ticket to the Business World
Upon successfully completing your bachelor’s thesis in the 7th semester, you’ll earn your Bachelor of Science (B.Sc.) and can use it to continue your studies at any university or college - or launch your career.
The Digital Business degree program starts in the winter term. Application via Hochschulstart (DOSV) is not necessary. You can apply online through the THI's Primuss applicant portal.
Here you'll find more information about applying for the bachelor's program, the admission requirements, and the university's own selection process.
Applicants from non-German-speaking countries who are applying for a German-language degree program must also provide proof of sufficient knowledge of the German language at the B2 level. A list of language certificates deemed equivalent can be found under General Statutes on the Legal Affairs Office’s website.
The degree program is accredited by Stiftung Akkreditierungsrat (ELIAS).
Digital Business
Business IT and Digital Commerce
Digital Business and IT Management
Digital Business and Artificial Intelligence
Business Informatics, esp. Process & IT Management
Business Analytics and Information Systems
The DB program places a stronger emphasis on IT-related skills, such as in the areas of IT management and data management. In addition, the curriculum in the field of digital business has a stronger technological focus overall, for example through topics such as artificial intelligence and digital business models or technologies.
In contrast, the MPS program has a clear focus on psychology, particularly in fields such as media psychology and business psychology. In addition, psychological research methods are more prominent, for example through in-depth knowledge of quantitative and qualitative methods.
In summary, it can be said that DB is more technology- and IT-oriented, while MPS focuses on psychological content and its methodologically sound research.
Digital Business is a degree program at THI Business School that specializes in the topic of digitalization in the context of companies. It combines business and digitalization knowledge (70%) and IT knowledge (30%). This proportion is exactly the opposite for the Business Informatics degree program..
At THI Business School, personal development is an integral part of all Bachelor degree programs. In practical modules, students deal intensively with their own strengths, values and goals. They learn to understand themselves better, develop a personal vision and strengthen important skills such as communication, self-presentation and the ability to reflect - central to their studies, career and personal growth.
Admission to a study place and the contract with a THI dual partner are independent of each other. This means that you must also meet the admission requirements at THI in order to start the dual study program.
In the "Vocational Experience" model of the Digital Business degree program, the practical semester is completed at the dual practice partner, usually in the 6th semester.
University studies and apprenticeship are at very different levels of the education system. The recognition of credits is generally assessed on an individual application basis. Unfortunately, it is not possible to make general statements in advance.
The credit recognition process takes place after enrolment in the first semester of study.
Applicants from non-German-speaking countries who are applying for a German-language degree program must provide proof of sufficient knowledge of the German language at level B2. Proof of having passed the German language test must be submitted at the latest upon enrolment. A list of language certificates classified as equivalent can be found under General Statutes on the website of the Office of Legal Affairs.
Many students work as student employees to finance their studies. However, you should focus on obtaining a good degree during your studies. If you want to do more than work as a student employee (e.g. full-time or part-time work), we recommend a different study model (e.g. part-time study).
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Dean of Accreditation Affairs, Degree program director Digital Business, AACSB Project Director
Project Manager
Student ambassador
Bachelor of Arts (B. A.)
At the core of Business Administration are accounting, finance, marketing, human resources and corporate management. Academic methods are applied to market analysis, organisational design and evidence-based decision-making. A distinctive feature is a broad view of how business functions interact across organisations.
About the degree program
Bachelor of Science (B. Sc.)
Digital business models, platform economics, e-commerce and data analytics define the academic profile of Media Psychology and Digital Business. Its subject areas cover digital transformation, process design and technology-driven innovation. The result is business expertise focused on digital value creation and market change.
About the degree program
Bachelor of Engineering (B. Eng.)
Data scientists are shaping the future of innovation. Today, vast amounts of data are generated across virtually every industry, but turning that data into meaningful insights requires a unique combination of analytical, technical, and strategic skills. This programme combines statistics, programming, machine learning, and data management with real-world engineering and business applications. Graduates are prepared to tackle challenges in fields ranging from artificial intelligence and digital technologies to industry, mobility, healthcare, and finance.
About the degree program
Bachelor of Science (B. Sc.)
The Artificial Intelligence Bachelor's programme combines the fields of computer science, data science and modern AI methods to provide a comprehensive education in intelligent systems. Key areas of focus include machine learning, computer vision, natural language processing and practical AI applications.
About the degree program