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Professorin mit Studierenden Freiluftvorlesung

Business Administration

Business Administration

Who thinks about studying business nowadays? There are so many courses that seem more exciting at first glance. The answer is simple: a Bachelor of Arts in Business Administration prepares you optimally for your professional future.

You will acquire comprehensive management knowledge and practical experience that will prepare you for a wide range of positions in companies - be it in a start-up, an NGO or an international corporation. With the option of choosing two majors in business administration or combining a stay abroad, for example, you can set your own individual priorities.Whether you want to specialize in Digital Business, Marketing and Sales, Controlling and Finance, Automotive and Mobility Management, HR Management and CSR, Operations and Supply Chain Management, Corporate Taxation and Accounting or even internationally is entirely up to you. A dual study program is also a great option, as our practical companies confirm that you will be able to work in a wide range of areas within the company afterwards.

With the business management work techniques and know-how that you learn as part of your management studies, you will always be needed in business. You decide what suits you best!

Job profiles

Graduates have a varied range of options depending on their focus areas. The following are examples of positions they are capable of taking up directly after completely the degree:

  • Junior Controller
  • Marketing Assistant
  • Personnel Assistant
  • Junior Consultant
  • Auditing Assistant
  • Logistics Manager
  • Management Assistant
Apply online
Degree
Bachelor of Arts (B. A.)
Duration
7 Semester
Start of studies
Summer & Winter
Main teaching language
German
Admission restricted
No
Location
Ingolstadt
Type of degree program
full-time studies
Dual Study
Yes
ECTS
210
Accreditation
Yes

Application period for the summer semester 2027: 3 November 2026 to 15 January 2027

Curriculum Business Administration

Presentation of curriculums
Semester
1st Semester
  1. Allgemeine Betriebswirtschaftslehre

    The module provides fundamental concepts and interrelationships in business administration. It covers corporate objectives, core and cross-functional business areas, organizational structures, and business processes. Students learn to systematically analyze practice-oriented issues in areas such as marketing, finance, and human resource management.

  2. Volkswirtschaftslehre Grundlagen

    The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.

  3. Buchführung & Bilanzierung

    This module covers the fundamentals of accounting and financial reporting. Students learn how to record business transactions, prepare financial statements, and apply recognition and valuation rules under HGB and IFRS. Financial statement analysis and international accounting are also addressed.

  4. Quantitative Methoden Grundlagen

    The module provides mathematical and statistical foundations for applications in economics and business studies. Topics include interest, annuity, and present value calculations, descriptive statistics, data analysis, and basic regression models. The aim is to develop confidence in applying quantitative methods to analyze economic issues.

  5. Recht

    This module provides basic knowledge of business law. It covers the classification of legal fields and key aspects of civil, labor and commercial law, with a focus on contract types, contract formation, and rights and obligations in economic activities.

  6. Business English

    In the Business English module, students practice professional communication in an international business setting. The course covers presentation and negotiation techniques as well as selected business-related topics. Case studies, group work, and role-playing exercises help develop practical language and communication skills.

Allgemeine Betriebswirtschaftslehre

<p>The module provides fundamental concepts and interrelationships in business administration. It covers corporate objectives, core and cross-functional business areas, organizational structures, and business processes. Students learn to systematically analyze practice-oriented issues in areas such as marketing, finance, and human resource management.</p>

Volkswirtschaftslehre Grundlagen

<p>The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.</p>

Buchführung & Bilanzierung

<p>This module covers the fundamentals of accounting and financial reporting. Students learn how to record business transactions, prepare financial statements, and apply recognition and valuation rules under HGB and IFRS. Financial statement analysis and international accounting are also addressed.</p>

Quantitative Methoden Grundlagen

<p>The module provides mathematical and statistical foundations for applications in economics and business studies. Topics include interest, annuity, and present value calculations, descriptive statistics, data analysis, and basic regression models. The aim is to develop confidence in applying quantitative methods to analyze economic issues.</p>

Recht

<p>This module provides basic knowledge of business law. It covers the classification of legal fields and key aspects of civil, labor and commercial law, with a focus on contract types, contract formation, and rights and obligations in economic activities.</p>

Business English

<p>In the Business English module, students practice professional communication in an international business setting. The course covers presentation and negotiation techniques as well as selected business-related topics. Case studies, group work, and role-playing exercises help develop practical language and communication skills.</p>

  1. Investition & Finanzierung

    This module covers fundamentals of investment and financing. Topics include financing instruments, investment appraisal methods, financial ratios, capital structure decisions and dealing with uncertainty in investment decisions.

  2. Kostenrechnung & Kostenmanagement

    This module introduces cost and management accounting. Topics include cost type, cost center and product costing, contribution and standard costing, variance analysis, process costing and target costing.

  3. HR Management & Organisation

    This module covers fundamentals of human resource management and organization. Topics include recruiting, labor law, HR controlling, leadership, motivation, compensation and national as well as international HR management.

  4. Quantitative Methoden Vertiefung

    This module provides an in-depth exploration of statistical methods for describing and analyzing data. Topics include probability theory, random variables and distributions, parameter estimation, hypothesis testing as well as time series and regression analysis. The material is applied in a practical context using real-world datasets with the statistical software R and through the interpretation of empirical studies.

  5. Grundlagen Digital Business

    The module covers the technological fundamentals of digital business, business processes and application systems as well as the basics of IT organization. Other key areas include digital business models, artificial intelligence, and IT management. Students deepen their understanding of the material through hands-on experience configuring and using an ERP system (SAP S/4HANA).

  6. Persönlichkeitsentwicklung

    The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.

Investition & Finanzierung

<p>This module covers fundamentals of investment and financing. Topics include financing instruments, investment appraisal methods, financial ratios, capital structure decisions and dealing with uncertainty in investment decisions.</p>

Kostenrechnung & Kostenmanagement

<p>This module introduces cost and management accounting. Topics include cost type, cost center and product costing, contribution and standard costing, variance analysis, process costing and target costing.</p>

HR Management & Organisation

<p>This module covers fundamentals of human resource management and organization. Topics include recruiting, labor law, HR controlling, leadership, motivation, compensation and national as well as international HR management.</p>

Quantitative Methoden Vertiefung

<p>This module provides an in-depth exploration of statistical methods for describing and analyzing data. Topics include probability theory, random variables and distributions, parameter estimation, hypothesis testing as well as time series and regression analysis. The material is applied in a practical context using real-world datasets with the statistical software R and through the interpretation of empirical studies.</p>

Grundlagen Digital Business

<p>The module covers the technological fundamentals of digital business, business processes and application systems as well as the basics of IT organization. Other key areas include digital business models, artificial intelligence, and IT management. Students deepen their understanding of the material through hands-on experience configuring and using an ERP system (SAP S/4HANA).</p>

Persönlichkeitsentwicklung

<p>The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.</p>

  1. Steuern

    This module covers fundamentals of taxation for companies and individuals. Topics include types of taxes, tax bases, and the impact of taxation on business decisions and economic behavior.

  2. Marketing

    This module introduces core marketing concepts. Topics include market research, marketing strategies, product, pricing, communication and distribution policies, and market and customer analysis.

  3. Operations Management

    The module focuses on operations and supply chain management. It covers planning decisions at the strategic, tactical and operational levels, forecasting methods and their quality as well as quality management concepts. Real-world case studies illustrate forecasting, quality assurance and control methods.

  4. Intercultural Competence

    This module develops intercultural competence. Students explore cultural differences, communication styles and behavioral patterns to act confidently in international work environments.

  5. Wissenschaftliches Arbeiten

    The module provides the fundamentals of academic research and writing. Topics include empirical research methods such as expert interviews and data analysis, literature research, citation techniques, the structure of academic papers, as well as the formulation and presentation of scientific findings.

  6. Projektmanagement

    This module introduces methods and tools of project management. Topics include project planning, organization, control, teamwork and communication within projects.

Steuern

<p>This module covers fundamentals of taxation for companies and individuals. Topics include types of taxes, tax bases, and the impact of taxation on business decisions and economic behavior.</p>

Marketing

<p>This module introduces core marketing concepts. Topics include market research, marketing strategies, product, pricing, communication and distribution policies, and market and customer analysis.</p>

Operations Management

<p>The module focuses on operations and supply chain management. It covers planning decisions at the strategic, tactical and operational levels, forecasting methods and their quality as well as quality management concepts. Real-world case studies illustrate forecasting, quality assurance and control methods.</p>

Intercultural Competence

<p>This module develops intercultural competence. Students explore cultural differences, communication styles and behavioral patterns to act confidently in international work environments.</p>

Wissenschaftliches Arbeiten

<p>The module provides the fundamentals of academic research and writing. Topics include empirical research methods such as expert interviews and data analysis, literature research, citation techniques, the structure of academic papers, as well as the formulation and presentation of scientific findings.</p>

Projektmanagement

<p>This module introduces methods and tools of project management. Topics include project planning, organization, control, teamwork and communication within projects.</p>

  1. Strategic Management

    This module covers fundamentals of strategic management. Topics include competitive strategies, market and company analysis, and the development and implementation of long-term strategies.

  2. Studienschwerpunkt 1-1

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  3. Studienschwerpunkt 1-2

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  4. Studienschwerpunkt 2-1

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  5. Volkswirtschaftslehre Vertiefung

    The focus is on key macroeconomic relationships such as gross domestic product, economic growth, inflation, and unemployment. Additional topics include the financial system, money and inflation, as well as international aspects such as the balance of payments and exchange rate systems. Business cycle fluctuations and government stabilization instruments are also analyzed.

  6. CSR & Sustainability

    The module covers corporate social responsibility and sustainability management in a global context. Topics include sustainable business models, stakeholder approaches, reporting, ethical issues and practical case studies.

Strategic Management

<p>This module covers fundamentals of strategic management. Topics include competitive strategies, market and company analysis, and the development and implementation of long-term strategies.</p>

Studienschwerpunkt 1-1

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Studienschwerpunkt 1-2

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Studienschwerpunkt 2-1

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Volkswirtschaftslehre Vertiefung

<p>The focus is on key macroeconomic relationships such as gross domestic product, economic growth, inflation, and unemployment. Additional topics include the financial system, money and inflation, as well as international aspects such as the balance of payments and exchange rate systems. Business cycle fluctuations and government stabilization instruments are also analyzed.</p>

CSR & Sustainability

<p>The module covers corporate social responsibility and sustainability management in a global context. Topics include sustainable business models, stakeholder approaches, reporting, ethical issues and practical case studies.</p>

  1. Business Analytics

    This module focuses on data-driven decision support. Students learn to analyze, process and interpret data to support business decisions.

  2. Studienschwerpunkt 1-3

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  3. Studienschwerpunkt 2-2

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  4. Studienschwerpunkt 2-3

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  5. Innovation Management

    This module covers fundamentals of innovation management. Topics include innovation processes, idea generation, evaluation and implementation of new products, services and business models.

  6. Projekt "Soziales Engagement"

    Students independently plan and implement a non-profit social project. The module promotes social engagement, project management skills, and teamwork through project design, execution, reflection, and presentation.

  7. Modul SW Kompetenz

    The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.

Business Analytics

<p>This module focuses on data-driven decision support. Students learn to analyze, process and interpret data to support business decisions.</p>

Studienschwerpunkt 1-3

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Studienschwerpunkt 2-2

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Studienschwerpunkt 2-3

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Innovation Management

<p>This module covers fundamentals of innovation management. Topics include innovation processes, idea generation, evaluation and implementation of new products, services and business models.</p>

Projekt "Soziales Engagement"

<p>Students independently plan and implement a non-profit social project. The module promotes social engagement, project management skills, and teamwork through project design, execution, reflection, and presentation.</p>

Modul SW Kompetenz

<p>The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.</p>

  1. Praxissemester

    The internship semester enables students to apply academic knowledge in practice. They gain professional experience and reflect on it in a written internship report.

  2. Business Simulation

    This module uses a business simulation game. Students make management decisions and analyze their impact on company performance and competition.

Praxissemester

<p>The internship semester enables students to apply academic knowledge in practice. They gain professional experience and reflect on it in a written internship report.</p>

Business Simulation

<p>This module uses a business simulation game. Students make management decisions and analyze their impact on company performance and competition.</p>

  1. Bachelorarbeit

    The bachelor’s thesis involves independently working on a business-related research question, applying methods and systematically documenting results.

  2. Vertiefungsseminar

    As part of this module, students independently prepare business-related issues in order to present them persuasively in academic discussions. They reflect on business administration topics from all key functional areas and relate them to current economic developments reported in the daily press.

  3. Projekt

    In this project module, students work on practice-oriented tasks. They apply subject knowledge and methods, work in teams and present structured results.

  4. Modul NW Kompetenz

    The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.

  5. Modul FW Kompetenz

    The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.

  6. Modul SW Kompetenz

    Modules in language and social competence enhance communication, teamwork, and intercultural skills. Examples include business English, additional business languages, self-management, or practice reflection for dual students. Students learn to communicate professionally in international contexts.

Bachelorarbeit

<p>The bachelor’s thesis involves independently working on a business-related research question, applying methods and systematically documenting results.</p>

Vertiefungsseminar

<p>As part of this module, students independently prepare business-related issues in order to present them persuasively in academic discussions. They reflect on business administration topics from all key functional areas and relate them to current economic developments reported in the daily press.</p>

Projekt

<p>In this project module, students work on practice-oriented tasks. They apply subject knowledge and methods, work in teams and present structured results.</p>

Modul NW Kompetenz

<p>The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.</p>

Modul FW Kompetenz

<p>The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.</p>

Modul SW Kompetenz

<p>Modules in language and social competence enhance communication, teamwork, and intercultural skills. Examples include business English, additional business languages, self-management, or practice reflection for dual students. Students learn to communicate professionally in international contexts.</p>

Curriculum Business Administration — Overview of all semesters and modules
1. Semester
  • Allgemeine Betriebswirtschaftslehre
  • Volkswirtschaftslehre Grundlagen
  • Buchführung & Bilanzierung
  • Quantitative Methoden Grundlagen
  • Recht
  • Business English
2. Semester
  • Investition & Finanzierung
  • Kostenrechnung & Kostenmanagement
  • HR Management & Organisation
  • Quantitative Methoden Vertiefung
  • Grundlagen Digital Business
  • Persönlichkeitsentwicklung
3. Semester
  • Steuern
  • Marketing
  • Operations Management
  • Intercultural Competence
  • Wissenschaftliches Arbeiten
  • Projektmanagement
4. Semester
  • Strategic Management
  • Studienschwerpunkt 1-1
  • Studienschwerpunkt 1-2
  • Studienschwerpunkt 2-1
  • Volkswirtschaftslehre Vertiefung
  • CSR & Sustainability
5. Semester
  • Business Analytics
  • Studienschwerpunkt 1-3
  • Studienschwerpunkt 2-2
  • Studienschwerpunkt 2-3
  • Innovation Management
  • Projekt "Soziales Engagement"
  • Modul SW Kompetenz
6. Semester
  • Praxissemester
  • Business Simulation
7. Semester
  • Bachelorarbeit
  • Vertiefungsseminar
  • Projekt
  • Modul NW Kompetenz
  • Modul FW Kompetenz
  • Modul SW Kompetenz

Structure

1st - 3rd Semester full time studies

Practical orientation is very important to us. That's why you start your business administration studies with an introductory week in which you go on an excursion and carry out a company analysis as part of a team.

In the first part of your studies, you will then learn the basics of business administration, such as marketing, financing, HR management, logistics or digital business, based on the latest scientific findings and deepen your knowledge of business English. You will also learn project management methods.

4th - 7th semester full time studies

From the fourth semester onwards, you will specialize in two of eight freely selectable areas of study. In small groups, you will work directly with the professors on current topics related to your specialization. In addition to further foundations in strategic management and economics, you can acquire specialist and social skills in four elective subjects, such as “Business start-up and start-up coaching” or expand your language skills. One of the specializations can be completed abroad. The sixth semester, the practical semester, is all about applying the knowledge you have already acquired.

With the final Bachelor's thesis, you will acquire the academic title Bachelor of Arts. This gives you the opportunity to start your career directly or to specialize further as part of a Master's degree.

1st - 14th semester part time studies

The part-time study programme is especially suitable for students in particular personal situations (e.g. taking care of children or family members, disability, etc.). The programme content is the same as for the full-time bachelor's degree course in Business Administration. However, students have more time so as to be able to organise childcare or care of their relatives more effectively, for example. The course breaks down into two degree phases. The first phase comprises six theory semesters and a basic internship which is completed between semesters. The second phase comprises six theory semesters in which students specialise in two freely selected focus areas, and two practical semesters.

In the part-time study programme, students acquire the academic title of Bachelor of Arts on completion of the final bachelor’s degree assignment. This enables them either to embark on a career or engage in further specialisation by going on to take a master’s degree.

Statutes and Module handbook

Key areas

Automotive and Mobility Management

  • Global Automotive Industry
  • Product Creation in the Automotive Industry
  • Mobility trends and concepts

If you would like to help shape the mobility of the future, then Automotive and Mobility Management is certainly of particular interest to you.

Controlling and Finance

  • Methods & Instruments of Strategic Controlling
  • Methods & Instruments of Operational Controlling
  • Portfolio Management - Institutions, Modelling and Practical Implementation
  • Risk Management & Risk Controlling
  • Corporate Finance - Instruments, Valuation and Capital Structure

If Wall Street, corporate finance or questions of controlling are of particular interest to you, then Controlling and Finance is the right focus for you.

Digital Business

  • Business Intelligence & Business Analytics
  • Electronic and Mobile Business
  • Digital Transformation and Business Models
  • Digital Services
  • AI - Business Models and Concepts

If you find digital business models, artificial intelligence and big data particularly exciting, then the Digital Business specialisation is the right choice for you.

HR Management and CSR

  • Personnel and organisational development
  • Human Resource Management
  • Human Resources and Organisational Development Projects
  • Sustainability and CSR Management

If you are particularly interested in topics such as employer branding, international human resource management and also questions of sustainability, then HR Management and CSR is the right focus for you.

Marketing and Sales

  • Market Research
  • Digital Marketing
  • Retail Marketing & Sales
  • International Marketing

If you find insights into content and social media marketing, brand management or different sales models very interesting, then the specialisation in Marketing and Sales is a good fit for you.

Operations and Supply Chain Management

  • Logistics management
  • Material Flow Logistics and Information Systems
  • Practical Project on Operational Excellence
  • Supply Chain Management

If you are particularly interested in issues of procurement, material flows and international supply chains in an increasingly complex world, then the specialisation in Operations and Supply Chain Management is right for you.

Corporate Taxation and Accounting

  • Income Taxes
  • Tax procedural law, transfer taxes and taxes on assets
  • International Tax Law and Business Decisions
  • International Accounting and Auditing

If you are interested in tax issues such as income taxes, group accounting and international topics such as double taxation agreements, then the specialisation in Corporate Taxation and Accounting is the right choice for you.

International Management

  • International Business

  • International Culture

  • International Finance

Get to know a different culture without losing sight of your academic progress. You can do this in our International Management major and study at one of our more than 150 partner universities for one or two semesters.

.

Insights

Business Administration Insights

  1. Barbara Abegg

    "“I decided to study Business Administration at THI because I wanted to be close to Munich and I read that THI has a good reputation. I particularly like the practical projects, as I enjoy working in a team and they are practice-oriented. The lectures are also very interactive, which leads to lots of interesting discussions. I also find it easy to learn, as the professors divide us into study groups to work on tasks. The special thing about my degree course is that the professors impart a lot of knowledge and always provide practical relevance through practical examples as well as organized guest lectures.”

  2. Paula Hoeß

    "After completing my commercial apprenticeship, I decided to study business administration at Ingolstadt University of Applied Sciences. As the lecturers have extensive practical knowledge, the lectures are designed to be lively. It was important to me that not only theoretical knowledge is taught, but also practical applications such as SAP, Excel and social projects. The informal atmosphere at THI also enables good communication between students and on an equal footing."

  3. Ergon Molliqaj

    "My business studies at the Ingolstadt University of Applied Sciences offer a wide range of specializations and benefits from professors with practical experience. This practical orientation ensures that the teaching content. The university is also characterized by modern teaching methods and infrastructure. In addition, there are many opportunities to work as a student trainee at major companies in Ingolstadt, which provides a direct insight into professional practice."

Interesting Facts

  1. Dual studies

    The dual studies programme enables a combination of practical training elements in a company with the theoretical education provided by the university. There is a choice of either the joint model (academic study + vocational training) or the degree course with vocational experience (academic study + intense practical phases).

    Link
  2. International

    During your Bachelor's degree in Business Administration, you have the opportunity to gain international experience. For example, you can choose "International Management" as one of your two majors and complete it at one of our more than 130 partner universities. In addition, you can do your practical semester abroad.

    Link

The Business Administration program starts in the winter and summer term. Application via Hochschulstart (DOSV) is not necessary.
Online application is possible via the Primuss applicant portal of THI.

Study formats

Full-time course: 7 semester

Part-time course: 14 Semester
The part-time course is particularly suitable for students in special situations (for example, child care, care work, disability, etc.).

 

International students

Anyone with an international university degree/higher education qualification wanting to study at a university in Germany needs a so-called Hochschulzugangsberechtigung (HZB), or higher education entrance qualification. This lets applicants show that their educational background or professional qualification allows them to study in Germany, i.e. they have the necessary higher education entrance qualification to register for a course.

The recognition of the qualification is linked to certain requirements. If the certificate of education is recognised as a higher education entrance qualification in Germany, the international student may apply for all courses (general qualification) or for certain courses (subject-specific qualification). Two to three semesters of study in the home country may be recognised as a higher education entrance qualification in Germany, depending on the country of origin. Source: German Academic Exchange Service.

Our professors from the 1st semester

FAQ

Can I have skills/subjects from my vocational training counted towards the degree?

Yes, this possibility does exist. Before starting the course, please have a course counsellor check whether potential credits apply in your case.

Can I learn other languages in addition to English?

Yes, in addition to English it is also possible to attend courses in French, Spanish, Russian and Chinese, for example.
 

What role does personal development play in the degree program?

At THI Business School, personal development is an integral part of all Bachelor degree programs. In practical modules, students deal intensively with their own strengths, values and goals. They learn to understand themselves better, develop a personal vision and strengthen important skills such as communication, self-presentation and the ability to reflect - central to their studies, career and personal growth.

Can I attend lectures while I’m still at secondary school?

Yes, junior study programmes exist to enable very good school students to start a degree course early.

Questions

Any questions?

Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.

People

Degree program director

More Contact Options

Business Administration

Who thinks about studying business nowadays? There are so many courses that seem more exciting at first glance. The answer is simple: a Bachelor of Arts in Business Administration prepares you optimally for your professional future.

You will acquire comprehensive management knowledge and practical experience that will prepare you for a wide range of positions in companies - be it in a start-up, an NGO or an international corporation. With the option of choosing two majors in business administration or combining a stay abroad, for example, you can set your own individual priorities.Whether you want to specialize in Digital Business, Marketing and Sales, Controlling and Finance, Automotive and Mobility Management, HR Management and CSR, Operations and Supply Chain Management, Corporate Taxation and Accounting or even internationally is entirely up to you. A dual study program is also a great option, as our practical companies confirm that you will be able to work in a wide range of areas within the company afterwards.

With the business management work techniques and know-how that you learn as part of your management studies, you will always be needed in business. You decide what suits you best!

Job profiles

Graduates have a varied range of options depending on their focus areas. The following are examples of positions they are capable of taking up directly after completely the degree:

  • Junior Controller
  • Marketing Assistant
  • Personnel Assistant
  • Junior Consultant
  • Auditing Assistant
  • Logistics Manager
  • Management Assistant
Apply online
Degree
Bachelor of Arts (B. A.)
Duration
7 Semester
Start of studies
Summer & Winter
Main teaching language
German
Admission restricted
No
Location
Ingolstadt
Type of degree program
full-time studies
Dual Study
Yes
ECTS
210
Accreditation
Yes

Application period for the summer semester 2027: 3 November 2026 to 15 January 2027

Curriculum Business Administration

Presentation of curriculums
Semester
1st Semester
  1. Allgemeine Betriebswirtschaftslehre

    The module provides fundamental concepts and interrelationships in business administration. It covers corporate objectives, core and cross-functional business areas, organizational structures, and business processes. Students learn to systematically analyze practice-oriented issues in areas such as marketing, finance, and human resource management.

  2. Volkswirtschaftslehre Grundlagen

    The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.

  3. Buchführung & Bilanzierung

    This module covers the fundamentals of accounting and financial reporting. Students learn how to record business transactions, prepare financial statements, and apply recognition and valuation rules under HGB and IFRS. Financial statement analysis and international accounting are also addressed.

  4. Quantitative Methoden Grundlagen

    The module provides mathematical and statistical foundations for applications in economics and business studies. Topics include interest, annuity, and present value calculations, descriptive statistics, data analysis, and basic regression models. The aim is to develop confidence in applying quantitative methods to analyze economic issues.

  5. Recht

    This module provides basic knowledge of business law. It covers the classification of legal fields and key aspects of civil, labor and commercial law, with a focus on contract types, contract formation, and rights and obligations in economic activities.

  6. Business English

    In the Business English module, students practice professional communication in an international business setting. The course covers presentation and negotiation techniques as well as selected business-related topics. Case studies, group work, and role-playing exercises help develop practical language and communication skills.

Allgemeine Betriebswirtschaftslehre

<p>The module provides fundamental concepts and interrelationships in business administration. It covers corporate objectives, core and cross-functional business areas, organizational structures, and business processes. Students learn to systematically analyze practice-oriented issues in areas such as marketing, finance, and human resource management.</p>

Volkswirtschaftslehre Grundlagen

<p>The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.</p>

Buchführung & Bilanzierung

<p>This module covers the fundamentals of accounting and financial reporting. Students learn how to record business transactions, prepare financial statements, and apply recognition and valuation rules under HGB and IFRS. Financial statement analysis and international accounting are also addressed.</p>

Quantitative Methoden Grundlagen

<p>The module provides mathematical and statistical foundations for applications in economics and business studies. Topics include interest, annuity, and present value calculations, descriptive statistics, data analysis, and basic regression models. The aim is to develop confidence in applying quantitative methods to analyze economic issues.</p>

Recht

<p>This module provides basic knowledge of business law. It covers the classification of legal fields and key aspects of civil, labor and commercial law, with a focus on contract types, contract formation, and rights and obligations in economic activities.</p>

Business English

<p>In the Business English module, students practice professional communication in an international business setting. The course covers presentation and negotiation techniques as well as selected business-related topics. Case studies, group work, and role-playing exercises help develop practical language and communication skills.</p>

  1. Investition & Finanzierung

    This module covers fundamentals of investment and financing. Topics include financing instruments, investment appraisal methods, financial ratios, capital structure decisions and dealing with uncertainty in investment decisions.

  2. Kostenrechnung & Kostenmanagement

    This module introduces cost and management accounting. Topics include cost type, cost center and product costing, contribution and standard costing, variance analysis, process costing and target costing.

  3. HR Management & Organisation

    This module covers fundamentals of human resource management and organization. Topics include recruiting, labor law, HR controlling, leadership, motivation, compensation and national as well as international HR management.

  4. Quantitative Methoden Vertiefung

    This module provides an in-depth exploration of statistical methods for describing and analyzing data. Topics include probability theory, random variables and distributions, parameter estimation, hypothesis testing as well as time series and regression analysis. The material is applied in a practical context using real-world datasets with the statistical software R and through the interpretation of empirical studies.

  5. Grundlagen Digital Business

    The module covers the technological fundamentals of digital business, business processes and application systems as well as the basics of IT organization. Other key areas include digital business models, artificial intelligence, and IT management. Students deepen their understanding of the material through hands-on experience configuring and using an ERP system (SAP S/4HANA).

  6. Persönlichkeitsentwicklung

    The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.

Investition & Finanzierung

<p>This module covers fundamentals of investment and financing. Topics include financing instruments, investment appraisal methods, financial ratios, capital structure decisions and dealing with uncertainty in investment decisions.</p>

Kostenrechnung & Kostenmanagement

<p>This module introduces cost and management accounting. Topics include cost type, cost center and product costing, contribution and standard costing, variance analysis, process costing and target costing.</p>

HR Management & Organisation

<p>This module covers fundamentals of human resource management and organization. Topics include recruiting, labor law, HR controlling, leadership, motivation, compensation and national as well as international HR management.</p>

Quantitative Methoden Vertiefung

<p>This module provides an in-depth exploration of statistical methods for describing and analyzing data. Topics include probability theory, random variables and distributions, parameter estimation, hypothesis testing as well as time series and regression analysis. The material is applied in a practical context using real-world datasets with the statistical software R and through the interpretation of empirical studies.</p>

Grundlagen Digital Business

<p>The module covers the technological fundamentals of digital business, business processes and application systems as well as the basics of IT organization. Other key areas include digital business models, artificial intelligence, and IT management. Students deepen their understanding of the material through hands-on experience configuring and using an ERP system (SAP S/4HANA).</p>

Persönlichkeitsentwicklung

<p>The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.</p>

  1. Steuern

    This module covers fundamentals of taxation for companies and individuals. Topics include types of taxes, tax bases, and the impact of taxation on business decisions and economic behavior.

  2. Marketing

    This module introduces core marketing concepts. Topics include market research, marketing strategies, product, pricing, communication and distribution policies, and market and customer analysis.

  3. Operations Management

    The module focuses on operations and supply chain management. It covers planning decisions at the strategic, tactical and operational levels, forecasting methods and their quality as well as quality management concepts. Real-world case studies illustrate forecasting, quality assurance and control methods.

  4. Intercultural Competence

    This module develops intercultural competence. Students explore cultural differences, communication styles and behavioral patterns to act confidently in international work environments.

  5. Wissenschaftliches Arbeiten

    The module provides the fundamentals of academic research and writing. Topics include empirical research methods such as expert interviews and data analysis, literature research, citation techniques, the structure of academic papers, as well as the formulation and presentation of scientific findings.

  6. Projektmanagement

    This module introduces methods and tools of project management. Topics include project planning, organization, control, teamwork and communication within projects.

Steuern

<p>This module covers fundamentals of taxation for companies and individuals. Topics include types of taxes, tax bases, and the impact of taxation on business decisions and economic behavior.</p>

Marketing

<p>This module introduces core marketing concepts. Topics include market research, marketing strategies, product, pricing, communication and distribution policies, and market and customer analysis.</p>

Operations Management

<p>The module focuses on operations and supply chain management. It covers planning decisions at the strategic, tactical and operational levels, forecasting methods and their quality as well as quality management concepts. Real-world case studies illustrate forecasting, quality assurance and control methods.</p>

Intercultural Competence

<p>This module develops intercultural competence. Students explore cultural differences, communication styles and behavioral patterns to act confidently in international work environments.</p>

Wissenschaftliches Arbeiten

<p>The module provides the fundamentals of academic research and writing. Topics include empirical research methods such as expert interviews and data analysis, literature research, citation techniques, the structure of academic papers, as well as the formulation and presentation of scientific findings.</p>

Projektmanagement

<p>This module introduces methods and tools of project management. Topics include project planning, organization, control, teamwork and communication within projects.</p>

  1. Strategic Management

    This module covers fundamentals of strategic management. Topics include competitive strategies, market and company analysis, and the development and implementation of long-term strategies.

  2. Studienschwerpunkt 1-1

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  3. Studienschwerpunkt 1-2

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  4. Studienschwerpunkt 2-1

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  5. Volkswirtschaftslehre Vertiefung

    The focus is on key macroeconomic relationships such as gross domestic product, economic growth, inflation, and unemployment. Additional topics include the financial system, money and inflation, as well as international aspects such as the balance of payments and exchange rate systems. Business cycle fluctuations and government stabilization instruments are also analyzed.

  6. CSR & Sustainability

    The module covers corporate social responsibility and sustainability management in a global context. Topics include sustainable business models, stakeholder approaches, reporting, ethical issues and practical case studies.

Strategic Management

<p>This module covers fundamentals of strategic management. Topics include competitive strategies, market and company analysis, and the development and implementation of long-term strategies.</p>

Studienschwerpunkt 1-1

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Studienschwerpunkt 1-2

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Studienschwerpunkt 2-1

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Volkswirtschaftslehre Vertiefung

<p>The focus is on key macroeconomic relationships such as gross domestic product, economic growth, inflation, and unemployment. Additional topics include the financial system, money and inflation, as well as international aspects such as the balance of payments and exchange rate systems. Business cycle fluctuations and government stabilization instruments are also analyzed.</p>

CSR & Sustainability

<p>The module covers corporate social responsibility and sustainability management in a global context. Topics include sustainable business models, stakeholder approaches, reporting, ethical issues and practical case studies.</p>

  1. Business Analytics

    This module focuses on data-driven decision support. Students learn to analyze, process and interpret data to support business decisions.

  2. Studienschwerpunkt 1-3

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  3. Studienschwerpunkt 2-2

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  4. Studienschwerpunkt 2-3

    In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

  5. Innovation Management

    This module covers fundamentals of innovation management. Topics include innovation processes, idea generation, evaluation and implementation of new products, services and business models.

  6. Projekt "Soziales Engagement"

    Students independently plan and implement a non-profit social project. The module promotes social engagement, project management skills, and teamwork through project design, execution, reflection, and presentation.

  7. Modul SW Kompetenz

    The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.

Business Analytics

<p>This module focuses on data-driven decision support. Students learn to analyze, process and interpret data to support business decisions.</p>

Studienschwerpunkt 1-3

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Studienschwerpunkt 2-2

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Studienschwerpunkt 2-3

<p>In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.</p>

Innovation Management

<p>This module covers fundamentals of innovation management. Topics include innovation processes, idea generation, evaluation and implementation of new products, services and business models.</p>

Projekt "Soziales Engagement"

<p>Students independently plan and implement a non-profit social project. The module promotes social engagement, project management skills, and teamwork through project design, execution, reflection, and presentation.</p>

Modul SW Kompetenz

<p>The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.</p>

  1. Praxissemester

    The internship semester enables students to apply academic knowledge in practice. They gain professional experience and reflect on it in a written internship report.

  2. Business Simulation

    This module uses a business simulation game. Students make management decisions and analyze their impact on company performance and competition.

Praxissemester

<p>The internship semester enables students to apply academic knowledge in practice. They gain professional experience and reflect on it in a written internship report.</p>

Business Simulation

<p>This module uses a business simulation game. Students make management decisions and analyze their impact on company performance and competition.</p>

  1. Bachelorarbeit

    The bachelor’s thesis involves independently working on a business-related research question, applying methods and systematically documenting results.

  2. Vertiefungsseminar

    As part of this module, students independently prepare business-related issues in order to present them persuasively in academic discussions. They reflect on business administration topics from all key functional areas and relate them to current economic developments reported in the daily press.

  3. Projekt

    In this project module, students work on practice-oriented tasks. They apply subject knowledge and methods, work in teams and present structured results.

  4. Modul NW Kompetenz

    The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.

  5. Modul FW Kompetenz

    The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.

  6. Modul SW Kompetenz

    Modules in language and social competence enhance communication, teamwork, and intercultural skills. Examples include business English, additional business languages, self-management, or practice reflection for dual students. Students learn to communicate professionally in international contexts.

Bachelorarbeit

<p>The bachelor’s thesis involves independently working on a business-related research question, applying methods and systematically documenting results.</p>

Vertiefungsseminar

<p>As part of this module, students independently prepare business-related issues in order to present them persuasively in academic discussions. They reflect on business administration topics from all key functional areas and relate them to current economic developments reported in the daily press.</p>

Projekt

<p>In this project module, students work on practice-oriented tasks. They apply subject knowledge and methods, work in teams and present structured results.</p>

Modul NW Kompetenz

<p>The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.</p>

Modul FW Kompetenz

<p>The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.</p>

Modul SW Kompetenz

<p>Modules in language and social competence enhance communication, teamwork, and intercultural skills. Examples include business English, additional business languages, self-management, or practice reflection for dual students. Students learn to communicate professionally in international contexts.</p>

Curriculum Business Administration — Overview of all semesters and modules
1. Semester
  • Allgemeine Betriebswirtschaftslehre
  • Volkswirtschaftslehre Grundlagen
  • Buchführung & Bilanzierung
  • Quantitative Methoden Grundlagen
  • Recht
  • Business English
2. Semester
  • Investition & Finanzierung
  • Kostenrechnung & Kostenmanagement
  • HR Management & Organisation
  • Quantitative Methoden Vertiefung
  • Grundlagen Digital Business
  • Persönlichkeitsentwicklung
3. Semester
  • Steuern
  • Marketing
  • Operations Management
  • Intercultural Competence
  • Wissenschaftliches Arbeiten
  • Projektmanagement
4. Semester
  • Strategic Management
  • Studienschwerpunkt 1-1
  • Studienschwerpunkt 1-2
  • Studienschwerpunkt 2-1
  • Volkswirtschaftslehre Vertiefung
  • CSR & Sustainability
5. Semester
  • Business Analytics
  • Studienschwerpunkt 1-3
  • Studienschwerpunkt 2-2
  • Studienschwerpunkt 2-3
  • Innovation Management
  • Projekt "Soziales Engagement"
  • Modul SW Kompetenz
6. Semester
  • Praxissemester
  • Business Simulation
7. Semester
  • Bachelorarbeit
  • Vertiefungsseminar
  • Projekt
  • Modul NW Kompetenz
  • Modul FW Kompetenz
  • Modul SW Kompetenz

Structure

1st - 3rd Semester full time studies

Practical orientation is very important to us. That's why you start your business administration studies with an introductory week in which you go on an excursion and carry out a company analysis as part of a team.

In the first part of your studies, you will then learn the basics of business administration, such as marketing, financing, HR management, logistics or digital business, based on the latest scientific findings and deepen your knowledge of business English. You will also learn project management methods.

4th - 7th semester full time studies

From the fourth semester onwards, you will specialize in two of eight freely selectable areas of study. In small groups, you will work directly with the professors on current topics related to your specialization. In addition to further foundations in strategic management and economics, you can acquire specialist and social skills in four elective subjects, such as “Business start-up and start-up coaching” or expand your language skills. One of the specializations can be completed abroad. The sixth semester, the practical semester, is all about applying the knowledge you have already acquired.

With the final Bachelor's thesis, you will acquire the academic title Bachelor of Arts. This gives you the opportunity to start your career directly or to specialize further as part of a Master's degree.

1st - 14th semester part time studies

The part-time study programme is especially suitable for students in particular personal situations (e.g. taking care of children or family members, disability, etc.). The programme content is the same as for the full-time bachelor's degree course in Business Administration. However, students have more time so as to be able to organise childcare or care of their relatives more effectively, for example. The course breaks down into two degree phases. The first phase comprises six theory semesters and a basic internship which is completed between semesters. The second phase comprises six theory semesters in which students specialise in two freely selected focus areas, and two practical semesters.

In the part-time study programme, students acquire the academic title of Bachelor of Arts on completion of the final bachelor’s degree assignment. This enables them either to embark on a career or engage in further specialisation by going on to take a master’s degree.

Statutes and Module handbook

Key areas

Automotive and Mobility Management

  • Global Automotive Industry
  • Product Creation in the Automotive Industry
  • Mobility trends and concepts

If you would like to help shape the mobility of the future, then Automotive and Mobility Management is certainly of particular interest to you.

Controlling and Finance

  • Methods & Instruments of Strategic Controlling
  • Methods & Instruments of Operational Controlling
  • Portfolio Management - Institutions, Modelling and Practical Implementation
  • Risk Management & Risk Controlling
  • Corporate Finance - Instruments, Valuation and Capital Structure

If Wall Street, corporate finance or questions of controlling are of particular interest to you, then Controlling and Finance is the right focus for you.

Digital Business

  • Business Intelligence & Business Analytics
  • Electronic and Mobile Business
  • Digital Transformation and Business Models
  • Digital Services
  • AI - Business Models and Concepts

If you find digital business models, artificial intelligence and big data particularly exciting, then the Digital Business specialisation is the right choice for you.

HR Management and CSR

  • Personnel and organisational development
  • Human Resource Management
  • Human Resources and Organisational Development Projects
  • Sustainability and CSR Management

If you are particularly interested in topics such as employer branding, international human resource management and also questions of sustainability, then HR Management and CSR is the right focus for you.

Marketing and Sales

  • Market Research
  • Digital Marketing
  • Retail Marketing & Sales
  • International Marketing

If you find insights into content and social media marketing, brand management or different sales models very interesting, then the specialisation in Marketing and Sales is a good fit for you.

Operations and Supply Chain Management

  • Logistics management
  • Material Flow Logistics and Information Systems
  • Practical Project on Operational Excellence
  • Supply Chain Management

If you are particularly interested in issues of procurement, material flows and international supply chains in an increasingly complex world, then the specialisation in Operations and Supply Chain Management is right for you.

Corporate Taxation and Accounting

  • Income Taxes
  • Tax procedural law, transfer taxes and taxes on assets
  • International Tax Law and Business Decisions
  • International Accounting and Auditing

If you are interested in tax issues such as income taxes, group accounting and international topics such as double taxation agreements, then the specialisation in Corporate Taxation and Accounting is the right choice for you.

International Management

  • International Business

  • International Culture

  • International Finance

Get to know a different culture without losing sight of your academic progress. You can do this in our International Management major and study at one of our more than 150 partner universities for one or two semesters.

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Insights

Business Administration Insights

  1. Barbara Abegg

    "“I decided to study Business Administration at THI because I wanted to be close to Munich and I read that THI has a good reputation. I particularly like the practical projects, as I enjoy working in a team and they are practice-oriented. The lectures are also very interactive, which leads to lots of interesting discussions. I also find it easy to learn, as the professors divide us into study groups to work on tasks. The special thing about my degree course is that the professors impart a lot of knowledge and always provide practical relevance through practical examples as well as organized guest lectures.”

  2. Paula Hoeß

    "After completing my commercial apprenticeship, I decided to study business administration at Ingolstadt University of Applied Sciences. As the lecturers have extensive practical knowledge, the lectures are designed to be lively. It was important to me that not only theoretical knowledge is taught, but also practical applications such as SAP, Excel and social projects. The informal atmosphere at THI also enables good communication between students and on an equal footing."

  3. Ergon Molliqaj

    "My business studies at the Ingolstadt University of Applied Sciences offer a wide range of specializations and benefits from professors with practical experience. This practical orientation ensures that the teaching content. The university is also characterized by modern teaching methods and infrastructure. In addition, there are many opportunities to work as a student trainee at major companies in Ingolstadt, which provides a direct insight into professional practice."

Interesting Facts

  1. Dual studies

    The dual studies programme enables a combination of practical training elements in a company with the theoretical education provided by the university. There is a choice of either the joint model (academic study + vocational training) or the degree course with vocational experience (academic study + intense practical phases).

    Link
  2. International

    During your Bachelor's degree in Business Administration, you have the opportunity to gain international experience. For example, you can choose "International Management" as one of your two majors and complete it at one of our more than 130 partner universities. In addition, you can do your practical semester abroad.

    Link

The Business Administration program starts in the winter and summer term. Application via Hochschulstart (DOSV) is not necessary.
Online application is possible via the Primuss applicant portal of THI.

Study formats

Full-time course: 7 semester

Part-time course: 14 Semester
The part-time course is particularly suitable for students in special situations (for example, child care, care work, disability, etc.).

 

International students

Anyone with an international university degree/higher education qualification wanting to study at a university in Germany needs a so-called Hochschulzugangsberechtigung (HZB), or higher education entrance qualification. This lets applicants show that their educational background or professional qualification allows them to study in Germany, i.e. they have the necessary higher education entrance qualification to register for a course.

The recognition of the qualification is linked to certain requirements. If the certificate of education is recognised as a higher education entrance qualification in Germany, the international student may apply for all courses (general qualification) or for certain courses (subject-specific qualification). Two to three semesters of study in the home country may be recognised as a higher education entrance qualification in Germany, depending on the country of origin. Source: German Academic Exchange Service.

Our professors from the 1st semester

FAQ

Can I have skills/subjects from my vocational training counted towards the degree?

Yes, this possibility does exist. Before starting the course, please have a course counsellor check whether potential credits apply in your case.

Can I learn other languages in addition to English?

Yes, in addition to English it is also possible to attend courses in French, Spanish, Russian and Chinese, for example.
 

What role does personal development play in the degree program?

At THI Business School, personal development is an integral part of all Bachelor degree programs. In practical modules, students deal intensively with their own strengths, values and goals. They learn to understand themselves better, develop a personal vision and strengthen important skills such as communication, self-presentation and the ability to reflect - central to their studies, career and personal growth.

Can I attend lectures while I’m still at secondary school?

Yes, junior study programmes exist to enable very good school students to start a degree course early.

Questions

Any questions?

Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.

People

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