Starting in the second stage of the program, classes are taught almost exclusively in English. In the fourth semester, you’ll choose your first area of specialization. You have two options: With the International Business Operations specialization, you can flexibly design your own individual profile by combining two modules from different business administration fields—such as marketing, human resource management, controlling & finance, or digital business—or by focusing in depth on one of these areas. This will give you a broad understanding of international business processes and help you develop practical skills for a variety of career paths in globally active companies. With the Internationalization and Global Markets track, you’ll gain the ability to evaluate global target markets and develop international growth strategies. You’ll combine economic analysis with strategic thinking, thereby laying the foundation for careers in internationally active companies, institutions, and organizations, as well as at the intersection of business and global markets.
Choosing the second focus area Global Management and Intercultural Competencies in the fifth semester allows you to subsequently focus on one world region. This is where you have a chance to focus on a particular region of the world. For this focus area, you will spend one semester studying abroad at one of our partner universities. The partner university can be located in one of three focus regions, depending on the foreign language that you chose in the first degree phase. These regions are: EMEA (Europe, Middle East, Africa), AMER (North and South America) and APAC (Asia-Pacific, Australia, Oceania). In the sixth semester, you will additionally complete an international placement in a company or institutional organisation, ideally in the same focus region.
After completing the subsequent bachelor’s thesis, you will acquire the academic title of Bachelor of Arts. This will enable you either to embark directly on a career or to go on to take a master’s degree and engage in further specialisation.