Prof. Dr. Alfred Quenzler

Research

• AUDI AG, Ingolstadt: Benchmark for international companies' career pages
• Brose, Coburg: Development of a concept to strengthen the international employer brand in China and India
• EFS GmbH: Structuring of HR and implementation of a manager selection process
• Institute of Applied Research (IAF), Ingolstadt: Development of a concept to professionalise research marketing
• KHRC: Definition of key indicators in HR recruiting and employer branding
• MAN: Optimisation of recruiting activities from the HR 4.0 perspective
• Queb e.V: Conception of nationwide HR controlling standard for employer branding and recruiting in Germany
• SEAT (Barcelona): Segmentation of the Spanish labour market
• Study: Worlds of work in the future with regard to agile management
• Studies on the impact of digitalisation on employees
• Study on health-conscious withdrawal from working life by managers
• Study on the attitudes and expectations of generation Y, Z and alpha.
• VDI e. V., Düsseldorf: Projects dedicated to the further qualification and recruitment of engineers
• Wertikale, agency for creative business, Berlin: Evaluation of corporate culture in companies

Vita

• Since Oct. 2019: Acedemic Director of the Institute of Executive Education
• Since 2016: Course Director Management in Social Professions at the Institute for Executive Education
• Since 2015: Board Member of Bundesverband Employer Branding, Personalmarketing und Recruiting e.V (www.queb.org)
• Since 2012: Course Director Management in Health Professions at the Institute for Executive Education
• Since 2010: Chairman of the Career and Labour Market Advisory Board, VDI e.V.
• Since 2010: Full member of VDI e.V.
• Since 2009: Head of the HR Marketing and Recruiting Controlling Working Group, Queb e.V.
• Since 2009: Professor at THI
• 1999-2009: Various lectureships in areas such as rhetorical communication, social skills, HR management
• 2004-2008: Work-study doctorate at the Chair of Economics, focusing on economic and social policy, topic: "The benefits of in-house professional development in large corporations"
• 2002-2009: Head of international HR marketing, recruiting, employer branding, young talent programmes and educational policy at the Ingolstadt and Neckarsulm sites with responsibility for 45 staff
• 1998-2002: International management training: Conception and implementation of an entrepreneur successor programme, various training courses (marketing, presentation, rhetoric) for the management of AUDI AG
• 1997: Qualification as a communication trainer (IRK) in Regensburg
• 1996-1999: University training as a speech trainer (DGSS) at the University of Regensburg
• 1993-1998: Communication consultant in international marketing at AUDI AG for the countries of Northern/Eastern Europe and South America
• 1986-1992: Degree in business management at the University of Regensburg
• 1983-1985: Bank apprenticeship with Deutsche Bank in Ingolstadt and Frankfurt

Publications

Ausgewählte Publikationen

• Quenzler, A. (1999): Unternehmensnachfolge und interkulturelle Kompetenz. Ein international ausgerichtetes Konzept zur Qualifikation und Integration des Managementnachwuchses unter führungskulturellen Aspekten. edition management aktuell, Rosenfeld München/Frankfurt am Main.
• Quenzler, A. (2008): Schlüsselqualifikationen - Welcher Schlüssel qualifiziert wirklich? in: Heilmann, Christa M; Lepschy Annette: Rhetorische Prozesse. Vom Konzept zur Handlung, Reinhardt Verlag, München und Basel, S. 19-32.
• Quenzler, A. (2008): Der Nutzen betrieblicher Weiterbildung für Großunternehmen. Eine empirische Analyse unter bildungsökonomischen Aspekten am Beispiel der innerbetrieblichen Führungskräfteentwicklung der AUDI AG, Göttingen: Cuvillier Verlag.
• Quenzler, A.; Anderson, K. (2009): Beziehungen wollen gepflegt werden, in: Personalwirtschaft, Magazin für Human Resources, Ausgabe 05/2009, Wolters Kluwer: Köln, S. 43-46.
• Quenzler, A. (2009): Strategisches Employer Branding, in Trost, Armin (Hrsg.): Employer Branding, Arbeitgeber positionieren und  präsentieren, Personalwirtschaftbuch, Luchterhand: Köln, S. 191-207.
• Trost, A.; Quenzler, A. (2009): Talent Relationship Management als strategische Herausforderung, in Faix, Werner G.; Auer, M. (Hrsg.): Talent. Kompetenz. Management, Steinbeis-Edition: Stuttgart, S. 383-393.
• Quenzler, A.; Wirth, O.(2009): Handlungsdruck steigt. in PERSONAL, Zeitschrift für Human Ressource Management, Ausgabe 09/2009, Haufe: Düsseldorf, S. 20-21.