Prof. Dr. Alfred Quenzler

Academic Director Institute for Executive Education
Room:
I101
Subject Area:
International Human Resources and Organisation Management
Research
- AUDI AG, Ingolstadt: Benchmark for international companies' career pages
- Brose, Coburg: Development of a concept to strengthen the international employer brand in China and India
- EFS GmbH: Structuring of HR and implementation of a manager selection process
- Institute of Applied Research (IAF), Ingolstadt: Development of a concept to professionalise research marketing
- KHRC: Definition of key indicators in HR recruiting and employer branding
- MAN: Optimisation of recruiting activities from the HR 4.0 perspective
- Queb e.V: Conception of nationwide HR controlling standard for employer branding and recruiting in Germany
- SEAT (Barcelona): Segmentation of the Spanish labour market
- Study: Worlds of work in the future with regard to agile management
- Studies on the impact of digitalisation on employees
- Study on health-conscious withdrawal from working life by managers
- Study on the attitudes and expectations of generation Y, Z and alpha.
- VDI e. V., Düsseldorf: Projects dedicated to the further qualification and recruitment of engineers
- Wertikale, agency for creative business, Berlin: Evaluation of corporate culture in companies
Vita
- Since Oct. 2019: Acedemic Director of the Institute of Executive Education
- Since 2016: Course Director Management in Social Professions at the Institute for Executive Education
- Since 2015: Board Member of Bundesverband Employer Branding, Personalmarketing und Recruiting e.V (www.queb.org)
- Since 2012: Course Director Management in Health Professions at the Institute for Executive Education
- Since 2010: Chairman of the Career and Labour Market Advisory Board, VDI e.V.
- Since 2010: Full member of VDI e.V.
- Since 2009: Head of the HR Marketing and Recruiting Controlling Working Group, Queb e.V.
- Since 2009: Professor at THI
- 1999-2009: Various lectureships in areas such as rhetorical communication, social skills, HR management
- 2004-2008: Work-study doctorate at the Chair of Economics, focusing on economic and social policy, topic: "The benefits of in-house professional development in large corporations"
- 2002-2009: Head of international HR marketing, recruiting, employer branding, young talent programmes and educational policy at the Ingolstadt and Neckarsulm sites with responsibility for 45 staff
- 1998-2002: International management training: Conception and implementation of an entrepreneur successor programme, various training courses (marketing, presentation, rhetoric) for the management of AUDI AG
- 1997: Qualification as a communication trainer (IRK) in Regensburg
- 1996-1999: University training as a speech trainer (DGSS) at the University of Regensburg
- 1993-1998: Communication consultant in international marketing at AUDI AG for the countries of Northern/Eastern Europe and South America
- 1986-1992: Degree in business management at the University of Regensburg
- 1983-1985: Bank apprenticeship with Deutsche Bank in Ingolstadt and Frankfurt
Publications
Ausgewählte Publikationen
- Quenzler, A. (1999): Unternehmensnachfolge und interkulturelle Kompetenz. Ein international ausgerichtetes Konzept zur Qualifikation und Integration des Managementnachwuchses unter führungskulturellen Aspekten. edition management aktuell, Rosenfeld München/Frankfurt am Main.
- Quenzler, A. (2008): Schlüsselqualifikationen - Welcher Schlüssel qualifiziert wirklich? in: Heilmann, Christa M; Lepschy Annette: Rhetorische Prozesse. Vom Konzept zur Handlung, Reinhardt Verlag, München und Basel, S. 19-32.
- Quenzler, A. (2008): Der Nutzen betrieblicher Weiterbildung für Großunternehmen. Eine empirische Analyse unter bildungsökonomischen Aspekten am Beispiel der innerbetrieblichen Führungskräfteentwicklung der AUDI AG, Göttingen: Cuvillier Verlag.
- Quenzler, A.; Anderson, K. (2009): Beziehungen wollen gepflegt werden, in: Personalwirtschaft, Magazin für Human Resources, Ausgabe 05/2009, Wolters Kluwer: Köln, S. 43-46.
- Quenzler, A. (2009): Strategisches Employer Branding, in Trost, Armin (Hrsg.): Employer Branding, Arbeitgeber positionieren und präsentieren, Personalwirtschaftbuch, Luchterhand: Köln, S. 191-207.
- Trost, A.; Quenzler, A. (2009): Talent Relationship Management als strategische Herausforderung, in Faix, Werner G.; Auer, M. (Hrsg.): Talent. Kompetenz. Management, Steinbeis-Edition: Stuttgart, S. 383-393.
- Quenzler, A.; Wirth, O.(2009): Handlungsdruck steigt. in PERSONAL, Zeitschrift für Human Ressource Management, Ausgabe 09/2009, Haufe: Düsseldorf, S. 20-21.
Teaching
Focus areas
- Agile management
- Digitalisation of work
- Aptitude diagnostics
- Employer branding and employer appeal
- HR controlling in employer branding and recruiting
- Social media
- Talent relationship management
- Talent management
- Trends and tendencies in HR management
- Corporate culture
- Value-oriented management
- Contemporary recruiting strategies
Other activities
- Since 2010: Jury member of trendence for the selection of Germany's most popular employers
- Since 2009: Jury member of Zukunftsforum Personal, which awards a prize for the most innovative HR marketing product
- Since 2009: Advisory council member of the working group Arbeitskreis Personalmarketing e.V. and head of the working group for HR marketing controlling
- Since 1999: Lecturer at Regensburg University of Applied Sciences
- 1999-2002: Seminar leader at the University of Regensburg – Rhetorical communication and social skills for students of all faculties
- Since 2006: Lecturer at the research institute for in-house training (f-bb), Erlangen-Nuremberg
- Presentations and lectures at universities on an ongoing basis. For example: Guest talks, workshops/lectures on HR marketing, strategic HR controlling, corporate ethics, corporate branding, change management and employer branding at THI, THI Business School, Regensburg University of Applied Sciences, Technical University of Munich, LMU Munich, Friedrich Alexander University Erlangen-Nuremberg.
- Volunteer at the Ingolstadt city welfare discussion group
- Volunteer at the St. Nikolaus children's hospital in Bad Grönenbach
- Volunteer at Matthäusstift Ingolstadt (old people's home/nursing home)