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The Master’s program in Marketing/Sales/Media is designed for graduates of business administration or media-focused bachelor’s programs who wish to deepen their knowledge in specific areas and qualify for leadership roles. The program combines strategic and operational marketing, modern sales management, and key aspects of communications and media management. You’ll learn how brands are created, grow, and are successfully managed in a digital world—from social media and digital commerce to complex customer journey analyses.
There is a special focus on AI-supported methods, data-driven decision-making, and innovative technologies such as augmented and virtual reality. Hands-on projects, case studies, and close collaboration with companies enable you to directly apply theoretical concepts and refine your portfolio.
Courses are taught primarily in German, with some in English, and provide you with ideal preparation for the international market. After two intensive semesters plus your master’s thesis, you’ll have the in-depth knowledge, creative skills, and strategic abilities needed to manage brands, develop campaigns, or design sales strategies. This opens up excellent career opportunities for you in marketing, media, sales, and digital communication.
The knowledge gained in the Master’s program in Marketing, Sales, and Media enables graduates to take on specialized and leadership roles in marketing and sales at industrial or service companies, as well as in the media industry and at marketing and media agencies.
Graduates possess a broad foundation of knowledge that a sales or marketing director at a company - or the managing director of a marketing or media agency - needs to perform their duties.
The module covers the entire marketing research process, from defining objectives to data collection, analysis, and presentation. Students apply qualitative and quantitative methods as well as multivariate techniques and use statistical software to analyze practice-oriented research questions.
The module provides strategies and tools of international marketing. Students analyze global markets, develop market entry strategies, and design the international marketing mix. Case studies and simulations support application in dynamic international contexts.
This module focuses on the development of digital business models and the use of key digital marketing tools. Students design data-driven strategies, apply AI-based tools, and develop their own business models, which are presented in pitch situations.
This module introduces the fundamentals of strategic sales management in a B2B context. Students analyze markets and customers, develop sales strategies, and design customer journeys. Case studies support application in practice-oriented scenarios.
The module introduces economic structures and key players in media markets. Students analyze media usage, develop communication strategies, and link media decisions with brand and marketing objectives.
Students can choose between media design or extended reality. Media design teaches fundamentals of visual design and media production. Students develop creative concepts and implement them across different media formats. Extended reality focuses on XR technologies, analyzing application scenarios and developing concepts for immersive media in marketing and communication contexts.
The module deepens knowledge of service management concepts and strategies in a digital context. Students analyze service processes, develop innovative business models, and apply concepts such as service-dominant logic and co-creation to practical cases.
The module deepens the strategic control and implementation of sales systems. Students develop concepts for product, pricing, and channel management as well as sales organization and controlling and apply them in practice-oriented projects.
This module combines digital commerce concepts with the application of artificial intelligence. Students analyze e-commerce models, platform economics, customer journeys, machine learning, and automation to optimize business processes and personalized customer communication.
This module focuses on the systematic development of social media strategies. Students conduct audits and use data-driven analyses to optimize communication and community management, based on which they plan campaigns and implement content pieces with real project partners.
The module focuses on psychological and economic foundations of customer behavior and customer relationship management concepts. Students analyze purchasing decisions and develop data-driven strategies for customer retention and development.
The module provides legal foundations in a marketing and media context. Students analyze legal frameworks and assess risks related to advertising, data protection, and digital communication to design legally compliant marketing activities.
In this module, students apply previously acquired knowledge in real practical projects with cooperation partners. They work on complex challenges, develop solutions, and present results collaboratively in teams.
The module involves the independent completion of a scientific research project aimed at closing a knowledge gap. Students apply academic research methods, develop well-founded and practice-relevant insights, and defend their results in a colloquium.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester |
The degree program is accredited by Stiftung Akkreditierungsrat (ELIAS).
Evidence of the following qualifications has to be provided for admission to the master’s degree course in Marketing, Sales and Media (German abbreviation: MVM):
It is possible to apply for the MVM master’s degree with less than 210 ECTS; however, proof of compensation of the missing 30 ECTS has to be provided no later than the end of the application period by means of:
NOTE: Please note that where documents are submitted to show evidence of practical professional experience or either practical or theoretical achievements worth 30 ECTS – in addition to a bachelor’s degree – the documents must clearly indicate that the 30 ECTS were obtain over and above the bachelor's degree programme. Confirmation can be provided by the university showing that the ECTS/internship were not counted towards the first degree. The duration of the practical professional experience gained outside the first degree should be equivalent to 20 weeks of full-time work. Furthermore, the internship reference must be submitted in officially certified form together with the other application documents. In both cases, we recommend to submit meaningful documents from which the Examination Committee can clearly understand the substantive aspects immediately.
Consumer goods marketing and new media
International Management and Marketing
Marketing and Service Management
Business IT and Digital Commerce
Digital Marketing
Students who have applied previously are not at any advantage or disadvantage.
A full list of documents is provided in the application tool.
Here you will also find detailed requirements in terms of the form in which the documents have to be submitted. All documents initially have to be uploaded online.
In the event of admission to the master's degree course, certain documents then have to be submitted as an original or as a certified copy.
The bachelor’s degree certificate can be submitted later provided evidence is submitted before the regular application deadline that the applicant will complete their first degree course at the end of the current semester with 210 ECTS points. This is done by uploading a recent transcript of records and proof of the final ECTS credits earned upon graduation (for example, excerpt study and examination regulation). Whatever happens, the final certificate or confirmation of successful completion of the first degree must be submitted no later than at matriculation.
Waiting semesters are not counted in connection with an application to a master's degree course. Students who have applied previously are not at any advantage or disadvantage.
In general, it is possible to have a part-time job while studying. However, please be sure to consider the significant workload that this involves: all master’s courses require preparation and follow-up, and there will be several project assignments during the semester. If regular employment is pursued there is very little scope for other private activities.
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Degree program director Marketing/Sales/Media
Project Manager
Bachelor of Science (B. Sc.)
Digital business models, platform economics, e-commerce and data analytics define the academic profile of Media Psychology and Digital Business. Its subject areas cover digital transformation, process design and technology-driven innovation. The result is business expertise focused on digital value creation and market change.
About the degree program
Master of Science (M. Sc.)
The Master degree programme is designed as an interdisciplinary course at the interface of design, economy and technology. Lead creative work in the industry as art director and build up a strong design team.
About the degree program
Master of Arts (M. A.)
Retail management, consumer behaviour, marketing and data analytics define the academic profile of Retail and Consumer Management. Its subject areas cover omnichannel strategy, digital commerce and international retail concepts. Its specialist profile is shaped by customer-centred management across physical and digital channels.
About the degree program
Master of Arts (M. A.)
The Master’s programme in Business Management at THI Business School is designed for graduates of business-related Bachelor’s degrees who want to advance their management expertise and prepare for leadership responsibilities. The flexible four-semester part-time format reduces weekly class commitments, creating valuable opportunities for internships, working student roles, or professional projects alongside study.
About the degree programThe Master’s program in Marketing/Sales/Media is designed for graduates of business administration or media-focused bachelor’s programs who wish to deepen their knowledge in specific areas and qualify for leadership roles. The program combines strategic and operational marketing, modern sales management, and key aspects of communications and media management. You’ll learn how brands are created, grow, and are successfully managed in a digital world—from social media and digital commerce to complex customer journey analyses.
There is a special focus on AI-supported methods, data-driven decision-making, and innovative technologies such as augmented and virtual reality. Hands-on projects, case studies, and close collaboration with companies enable you to directly apply theoretical concepts and refine your portfolio.
Courses are taught primarily in German, with some in English, and provide you with ideal preparation for the international market. After two intensive semesters plus your master’s thesis, you’ll have the in-depth knowledge, creative skills, and strategic abilities needed to manage brands, develop campaigns, or design sales strategies. This opens up excellent career opportunities for you in marketing, media, sales, and digital communication.
The knowledge gained in the Master’s program in Marketing, Sales, and Media enables graduates to take on specialized and leadership roles in marketing and sales at industrial or service companies, as well as in the media industry and at marketing and media agencies.
Graduates possess a broad foundation of knowledge that a sales or marketing director at a company - or the managing director of a marketing or media agency - needs to perform their duties.
The module covers the entire marketing research process, from defining objectives to data collection, analysis, and presentation. Students apply qualitative and quantitative methods as well as multivariate techniques and use statistical software to analyze practice-oriented research questions.
The module provides strategies and tools of international marketing. Students analyze global markets, develop market entry strategies, and design the international marketing mix. Case studies and simulations support application in dynamic international contexts.
This module focuses on the development of digital business models and the use of key digital marketing tools. Students design data-driven strategies, apply AI-based tools, and develop their own business models, which are presented in pitch situations.
This module introduces the fundamentals of strategic sales management in a B2B context. Students analyze markets and customers, develop sales strategies, and design customer journeys. Case studies support application in practice-oriented scenarios.
The module introduces economic structures and key players in media markets. Students analyze media usage, develop communication strategies, and link media decisions with brand and marketing objectives.
Students can choose between media design or extended reality. Media design teaches fundamentals of visual design and media production. Students develop creative concepts and implement them across different media formats. Extended reality focuses on XR technologies, analyzing application scenarios and developing concepts for immersive media in marketing and communication contexts.
The module deepens knowledge of service management concepts and strategies in a digital context. Students analyze service processes, develop innovative business models, and apply concepts such as service-dominant logic and co-creation to practical cases.
The module deepens the strategic control and implementation of sales systems. Students develop concepts for product, pricing, and channel management as well as sales organization and controlling and apply them in practice-oriented projects.
This module combines digital commerce concepts with the application of artificial intelligence. Students analyze e-commerce models, platform economics, customer journeys, machine learning, and automation to optimize business processes and personalized customer communication.
This module focuses on the systematic development of social media strategies. Students conduct audits and use data-driven analyses to optimize communication and community management, based on which they plan campaigns and implement content pieces with real project partners.
The module focuses on psychological and economic foundations of customer behavior and customer relationship management concepts. Students analyze purchasing decisions and develop data-driven strategies for customer retention and development.
The module provides legal foundations in a marketing and media context. Students analyze legal frameworks and assess risks related to advertising, data protection, and digital communication to design legally compliant marketing activities.
In this module, students apply previously acquired knowledge in real practical projects with cooperation partners. They work on complex challenges, develop solutions, and present results collaboratively in teams.
The module involves the independent completion of a scientific research project aimed at closing a knowledge gap. Students apply academic research methods, develop well-founded and practice-relevant insights, and defend their results in a colloquium.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester |
The degree program is accredited by Stiftung Akkreditierungsrat (ELIAS).
Evidence of the following qualifications has to be provided for admission to the master’s degree course in Marketing, Sales and Media (German abbreviation: MVM):
It is possible to apply for the MVM master’s degree with less than 210 ECTS; however, proof of compensation of the missing 30 ECTS has to be provided no later than the end of the application period by means of:
NOTE: Please note that where documents are submitted to show evidence of practical professional experience or either practical or theoretical achievements worth 30 ECTS – in addition to a bachelor’s degree – the documents must clearly indicate that the 30 ECTS were obtain over and above the bachelor's degree programme. Confirmation can be provided by the university showing that the ECTS/internship were not counted towards the first degree. The duration of the practical professional experience gained outside the first degree should be equivalent to 20 weeks of full-time work. Furthermore, the internship reference must be submitted in officially certified form together with the other application documents. In both cases, we recommend to submit meaningful documents from which the Examination Committee can clearly understand the substantive aspects immediately.
Consumer goods marketing and new media
International Management and Marketing
Marketing and Service Management
Business IT and Digital Commerce
Digital Marketing
Students who have applied previously are not at any advantage or disadvantage.
A full list of documents is provided in the application tool.
Here you will also find detailed requirements in terms of the form in which the documents have to be submitted. All documents initially have to be uploaded online.
In the event of admission to the master's degree course, certain documents then have to be submitted as an original or as a certified copy.
The bachelor’s degree certificate can be submitted later provided evidence is submitted before the regular application deadline that the applicant will complete their first degree course at the end of the current semester with 210 ECTS points. This is done by uploading a recent transcript of records and proof of the final ECTS credits earned upon graduation (for example, excerpt study and examination regulation). Whatever happens, the final certificate or confirmation of successful completion of the first degree must be submitted no later than at matriculation.
Waiting semesters are not counted in connection with an application to a master's degree course. Students who have applied previously are not at any advantage or disadvantage.
In general, it is possible to have a part-time job while studying. However, please be sure to consider the significant workload that this involves: all master’s courses require preparation and follow-up, and there will be several project assignments during the semester. If regular employment is pursued there is very little scope for other private activities.
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Degree program director Marketing/Sales/Media
Project Manager
Bachelor of Science (B. Sc.)
Digital business models, platform economics, e-commerce and data analytics define the academic profile of Media Psychology and Digital Business. Its subject areas cover digital transformation, process design and technology-driven innovation. The result is business expertise focused on digital value creation and market change.
About the degree program
Master of Science (M. Sc.)
The Master degree programme is designed as an interdisciplinary course at the interface of design, economy and technology. Lead creative work in the industry as art director and build up a strong design team.
About the degree program
Master of Arts (M. A.)
Retail management, consumer behaviour, marketing and data analytics define the academic profile of Retail and Consumer Management. Its subject areas cover omnichannel strategy, digital commerce and international retail concepts. Its specialist profile is shaped by customer-centred management across physical and digital channels.
About the degree program
Master of Arts (M. A.)
The Master’s programme in Business Management at THI Business School is designed for graduates of business-related Bachelor’s degrees who want to advance their management expertise and prepare for leadership responsibilities. The flexible four-semester part-time format reduces weekly class commitments, creating valuable opportunities for internships, working student roles, or professional projects alongside study.
About the degree program