Retail and Consumer Management (M. A.)

Evidence of the following qualifications has to be provided for admission to the master’s degree course in Retail and Consumer Management (RCM):

• An economics or commercial-oriented bachelor’s degree from a German university with at least 210 ECTS credit points or an equivalent qualification from a university in Germany or abroad. A certificate must be submitted as proof. The Examination Committee decides on equivalence.
• Applicants must pass a selection procedure for the master's degree course in Retail and Consumer Management.
• Proof of sufficient knowledge of the English language (level B2 of the Common European Framework). Find here: Comparison table with the recognised tests.
• Proof of sufficient knowledge of the German language (level A1 of the Common European Framework) by the end of the first Semester at the latest.
• Please note: Your admission cannot be reviewed until all application documents have been submitted. It is not possible to make a final statement without looking at the certificates first. We cannot provide advance information regarding your chances of admission by e-mail or telephone.

More details on how to apply.
The following link contains information on the application procedure for applicants from abroad.

NOTE on 180 ECTS:
Can I apply even if I have obtained less than 210 ECTS (normally 180 ECTS) in my previous bachelor’s degree?

It is possible to apply for the RCM master’s degree with less than 210 ECTS; however, proof of compensation of the missing 30 ECTS has to be provided no later than the end of the application period by means of:

• proof of practical experience outside the degree course which corresponds to the practical semester of a bachelor’s degree in economics or a retail-related subject in terms of content and scope,
  or
• proof of practical or theoretical study and examinations taken at a German or foreign university in addition to the student’s first degree which corresponds in content and scope to the demands of a bachelor's degree in economics.

NOTE: Please note that where documents are submitted to show evidence of practical professional experience or either practical or theoretical achievements worth 30 ECTS – in addition to a bachelor’s degree – the documents must clearly indicate that the 30 ECTS were obtain over and above the bachelor's degree programme. Confirmation can be provided by the university showing that the ECTS/internship were not counted towards the first degree. The duration of the practical professional experience gained outside the first degree should be equivalent to 20 weeks of full-time work. Furthermore, the internship reference must be submitted in officially certified form together with the other application documents.

Please see the Study and Examination Regulations for details.

The master's programme enables our graduates to apply for operative and strategic professional and management tasks in the field of retail management, retail and consumer marketing, product management, sales management as well as in particular in the area of digital commerce, digital consumer services, marketing and media agencies, start-ups and retail companies.