Prof. Dr. Marc Knoppe

Program director Retail and Consumer Management

Room: A240
Subject Area: International Retail Management, Strategic Marketing and Innovation Management


  • International retail management
  • Strategy and Digital Strategies
  • Brand management and communication
  • International pricing and service management
  • Innovation management
  • Strategic mergers and acquisitions: retail, consumer and service business
  • Cooperations: Research Network BAYLAT (


  • Since 2009: Professor at THI
  • Various expert and advisory positions
  • 1992-2009: Longstanding international management responsibility as a member of the management and managing director of various American and German group companies
  • Experience in the fields of retail, consumer and service business, in particular in the US, Asia-Pacific and Europe
  • 1997: Doctorate at the Chair of Finance and Banking under Prof. Dr. Guido Eilenberger, LMU Munich and University of Rostock, in "Strategic alliances in the credit sector"
  • 1988-1992: Degree in business management at LMU Munich