The programme focuses on digital business models, entrepreneurship, business strategy, growth management, corporate venturing, innovation management, and data-driven decision-making. You will learn how to identify market opportunities, validate products and services, scale business models, and develop entrepreneurial initiatives within existing companies.
A strong emphasis is placed on combining academic excellence with hands-on experience. You can work on your own start-up idea, complete your Master's thesis in collaboration with a start-up or corporate partner, and participate in international programmes and summer schools. Close connections to the regional entrepreneurial ecosystem and collaboration with research institutes provide valuable insights into innovation processes, technology transfer, venture creation, and business transformation.
Whether you aspire to launch your own venture, drive innovation in a family business, or take on a leadership role in innovation and transformation projects, this programme helps you build a unique profile that combines entrepreneurial thinking, business expertise, and technological awareness. It prepares you to become a leader who creates opportunities, drives change, and shapes the future.
The programme equips graduates with the entrepreneurial mindset, strategic thinking, and practical skills needed to identify business opportunities, develop innovative business models, and successfully bring new ideas to life.
Graduates are well prepared to found their own start-ups or take on key roles within start-ups, scale-ups, venture-backed companies, and innovation-driven organisations. Typical career paths include positions in product management, business development, venture building, innovation management, and entrepreneurship support. Opportunities also exist within accelerators, incubators, start-up ecosystems, and investment-related organisations that support emerging ventures.
In addition, the programme prepares students to drive innovation from within established organisations. Career opportunities include roles in corporate innovation, corporate venturing, new business development, business strategy, transformation management, and innovation consulting. Graduates are also qualified to lead strategic initiatives and innovation projects that help organisations adapt to rapidly changing markets and technologies.
<p>This module introduces key theories, models, and methods of entrepreneurship. Students reflect on entrepreneurial action, team dynamics, and startup development, applying approaches such as Lean Startup, Effectuation, and Design Thinking.</p>
<p>This module explores entrepreneurship and leadership in an international context, focusing on intercultural communication, cultural systems, teamwork, negotiation, and corporate culture development.</p>
<p>In this first project module, students identify problems and opportunities, conduct user research, and develop initial hypotheses for innovative business models.</p>
<p>The module covers fundamentals of digital transformation, IT architectures, API economy, AI, cloud technologies, and cybersecurity and their relevance for digital business models.</p>
<p>Students learn how lean startup methods, experiments, and metrics are used to validate business models, focusing on data-driven decision-making and rapid learning.</p>
<p>This module covers concepts and strategies of corporate venturing, including internal and external innovation approaches, innovation ecosystems, and the design and implementation of venturing processes.</p>
<p>Building on Part I, students develop and test prototypes and MVPs, apply experiments and metrics, and validate solutions in the market environment.</p>
<p>This module covers fundamentals and applications of AI and data science, including machine learning, neural networks, Python, and ethical considerations of AI use in business.</p>
<p>In the third project module, students implement their business models, develop growth and scaling strategies, and prepare for market entry or integration.</p>
<p>In the elective area, students choose from a wide range of specialized modules. Topics include digitalization, AI, XR, software engineering and data analytics, sustainability, social entrepreneurship and ethics, as well as international management, marketing, retailing, and mobility. The aim is to enable individual academic specialization.</p>
<p>This module focuses on startup financing, valuation, and growth. Topics include venture capital, private equity, scaling strategies, performance management, and marketing and sales for growing ventures.</p>
<p>Students learn about technology transfer, IP strategies, patent management, and licensing. The focus is on protecting, valuing, and commercializing innovations, especially in digital business models.</p>
<p>The master’s thesis represents the final stage of the program. Students independently work on a complex topic in entrepreneurship and corporate venturing, applying scientific methods. They plan and execute their project in a structured way and present the results in a scientific thesis and academic discussion.</p>
<p>This module provides scientific research methods for business topics, covering qualitative, quantitative, and mixed-methods approaches, literature research, and academic writing.</p>
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester | |
| 3. Semester |
The Entrepreneurship and Corporate Venturing program comprises two full-time study semesters on-site in Ingolstadt. The third semester is dedicated to completing your master's thesis. The degree program is divided into the subject areas of Entrepreneurship, Corporate Venturing, Business Analytics as well as AI & Smart Data Science. You can see the individual modules in the diagram. The courses are held in English.
There is the option of a stay abroad at THI partner universities, including McGill University in Montréal (Canada), San José State University (California, USA), Stellenbosch University (Western Cape, South Africa), INSPER Institute in São Paulo (Brazil) or a summer school program.
Evidence of the following qualifications has to be provided for admission to the master’s degree program in Entrepreneurship and Corporate Venturing (ECV):
Find general information about the application procedure.
The following link contains information for applicants from abroad concerning the application procedure.
Can I apply even if I have obtained less than 210 ECTS (normally 180 ECTS) in my previous bachelor’s degree?
It is possible to apply with less than 210 ECTS. However, proof of compensation of the missing 30 ECTS has to be provided no later than the end of the application period by means of:
Please see the Study and Examination Regulations for details.
Business Start-Up Mentor THI Business School
Vice Dean IT & Infrastructure
Degree program director "Entrepreneurship and Digital Business" plus "Entrepreneurship and Corporate Venturing"
Lecturer for English and Intercultural Communication
Entrepreneurial Methods & Venture Projects, Lean Analytics, AI & Smart Data Science, Digital Business Technologies, Corporate Venturing & Innovation, Entrepreneurial Finance & Growth, Technology Commercialization & Intellectual Property Management, Global Entrepreneurship & Intercultural Leadership, Elective
Corporate venturing equips students to apply entrepreneurial thinking in established organizations. Whether through internal startups, innovation labs, spin-offs, or strategic investments in startups, corporate venturing drives renewal and growth. Our program trains students to identify opportunities, develop new business models, and manage innovation processes within corporate environments. Graduates are prepared to launch their own ventures or contribute to innovation as intrapreneurs in roles such as strategy, consulting, project, or innovation management. With a strong foundation in Lean Analytics, digital technologies, and growth management, students learn how to create value in both startups and established firms. Corporate venturing bridges entrepreneurship and the corporate world, focusing on developing the next generation of changemakers.
You do not necessarily have to found a startup at the end of this program. However, the program’s pedagogical approach will guide you to work through the necessary challenges of starting your own venture during the course of your studies.
Usually, we strive to give prompt feedback, however it can take until after the end of the application period until you get our final response. Please check your application in Primuss regulalry to see if any documents were requested.
It is possible to work during the semester. The mandatory lectures mainly take place on three fixed weekdays, but block lectures and excursions take place on additional days. The elective course can also take place on any day of the week. Therefore, ensure you have enough flexibility with your employer. Also, bear in mind the high workload during studies.
Admission requirement is proof of successful completion of a degree at a German university with at least 210 ECTS credits or equivalent volume of study in the field of economics or related areas, or an equivalent successful domestic or foreign degree.
The aptitude assessment is not a test that needs to be prepared for. Please fill out the Excel "Curricular Analysis" truthfully, add explanations and upload it with your application documents in the Primuss applicant portal. The information for the aptitude assessment is taken from the curricular analysis and your other application documents. Please refer to Annex 2 of the Study and Examination Regulations for the assessment criteria.
Currently, no double degree may be earned as part of this program. However, you can spend a period abroad (e.g., semester breaks, internship/working student stays, master's thesis) at one of the numerous partner universities abroad and even take courses there.
The lectures are held in English.
A previous English-language study is sufficient. Please upload appropriate evidence in the application portal, which shows the lectures were in English. Here you can find an overview of the accepted language certificates: Link
You must have achieved English language proficiency at the B2 Level according to the Common European Framework of Reference for Languages prior to starting the program. Proof of this is mandatory for matriculation, so it is due within four weeks of the semester start. Here you can find an overview of the accepted language certificates: Link
You do not need any knowledge of German for this course. If you do not yet have any knowledge of German, we naturally recommend that you acquire it during the course of your studies. German courses at our Language Center, for example, are available for this purpose.
Optionally lectures held in German can be attended for the compulsory elective subject. However, this is only possible if you have sufficient knowledge of the language. Compulsory elective modules are allocated in consultation with the program director.
It is possible to arrive late, but you must still enrol on time (no later than four weeks after the start of the semester). You are responsible for catching up on missed lectures. However, we would like to expressly point out that your obligations associated with your studies remain unaffected by this. This applies in particular to examination deadlines, which are not interrupted by this. If you arrive several weeks after the semester has started, catching up with all first semester modules will not be possible.
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Degree program director "Entrepreneurship and Digital Business" plus "Entrepreneurship and Corporate Venturing"
Project Manager
![[Translate to English:]](/fileadmin/_processed_/image-enhancer/52120/MVM_Header-06.JPG-2400x1600-crop-default-2-243-2971-1671.webp "[Translate to English:]")
Master of Arts (M. A.)
At the core of Marketing, Sales and Media are strategic marketing, brand management, media and sales. The curriculum connects consumer behaviour, digital channels and communication planning. Its specialist profile is shaped by market-oriented management combining creativity with data analysis. The programme combines rigorous analysis with application-oriented subject knowledge.
About the degree program
Master of Science (M. Sc.)
The future starts today. The Master’s programme in Global Foresight and Technology Management prepares you to anticipate emerging trends, evaluate technological developments, and shape strategic decisions in an increasingly complex world. Designed for future-oriented thinkers, the programme equips you with the tools to identify opportunities and challenges before they become reality. By combining technology foresight, innovation management, and strategic leadership, you will learn how to drive transformation across industries and tackle global challenges with an open mindset, entrepreneurial spirit, and a strong focus on sustainable innovation.
About the degree program
Master of Science (M. Sc.)
The Sustainability Management and Technologies degree programme combines sustainability, management and future technologies. Topics such as the circular economy, ESG, sustainable business models and climate protection form the basis for actively helping to shape transformation processes within companies and organisations.
About the degree program
Master of Arts (M. A.)
The Master’s programme in Business Management at THI Business School is designed for graduates of business-related Bachelor’s degrees who want to advance their management expertise and prepare for leadership responsibilities. The flexible four-semester part-time format reduces weekly class commitments, creating valuable opportunities for internships, working student roles, or professional projects alongside study.
About the degree programThe programme focuses on digital business models, entrepreneurship, business strategy, growth management, corporate venturing, innovation management, and data-driven decision-making. You will learn how to identify market opportunities, validate products and services, scale business models, and develop entrepreneurial initiatives within existing companies.
A strong emphasis is placed on combining academic excellence with hands-on experience. You can work on your own start-up idea, complete your Master's thesis in collaboration with a start-up or corporate partner, and participate in international programmes and summer schools. Close connections to the regional entrepreneurial ecosystem and collaboration with research institutes provide valuable insights into innovation processes, technology transfer, venture creation, and business transformation.
Whether you aspire to launch your own venture, drive innovation in a family business, or take on a leadership role in innovation and transformation projects, this programme helps you build a unique profile that combines entrepreneurial thinking, business expertise, and technological awareness. It prepares you to become a leader who creates opportunities, drives change, and shapes the future.
The programme equips graduates with the entrepreneurial mindset, strategic thinking, and practical skills needed to identify business opportunities, develop innovative business models, and successfully bring new ideas to life.
Graduates are well prepared to found their own start-ups or take on key roles within start-ups, scale-ups, venture-backed companies, and innovation-driven organisations. Typical career paths include positions in product management, business development, venture building, innovation management, and entrepreneurship support. Opportunities also exist within accelerators, incubators, start-up ecosystems, and investment-related organisations that support emerging ventures.
In addition, the programme prepares students to drive innovation from within established organisations. Career opportunities include roles in corporate innovation, corporate venturing, new business development, business strategy, transformation management, and innovation consulting. Graduates are also qualified to lead strategic initiatives and innovation projects that help organisations adapt to rapidly changing markets and technologies.
<p>This module introduces key theories, models, and methods of entrepreneurship. Students reflect on entrepreneurial action, team dynamics, and startup development, applying approaches such as Lean Startup, Effectuation, and Design Thinking.</p>
<p>This module explores entrepreneurship and leadership in an international context, focusing on intercultural communication, cultural systems, teamwork, negotiation, and corporate culture development.</p>
<p>In this first project module, students identify problems and opportunities, conduct user research, and develop initial hypotheses for innovative business models.</p>
<p>The module covers fundamentals of digital transformation, IT architectures, API economy, AI, cloud technologies, and cybersecurity and their relevance for digital business models.</p>
<p>Students learn how lean startup methods, experiments, and metrics are used to validate business models, focusing on data-driven decision-making and rapid learning.</p>
<p>This module covers concepts and strategies of corporate venturing, including internal and external innovation approaches, innovation ecosystems, and the design and implementation of venturing processes.</p>
<p>Building on Part I, students develop and test prototypes and MVPs, apply experiments and metrics, and validate solutions in the market environment.</p>
<p>This module covers fundamentals and applications of AI and data science, including machine learning, neural networks, Python, and ethical considerations of AI use in business.</p>
<p>In the third project module, students implement their business models, develop growth and scaling strategies, and prepare for market entry or integration.</p>
<p>In the elective area, students choose from a wide range of specialized modules. Topics include digitalization, AI, XR, software engineering and data analytics, sustainability, social entrepreneurship and ethics, as well as international management, marketing, retailing, and mobility. The aim is to enable individual academic specialization.</p>
<p>This module focuses on startup financing, valuation, and growth. Topics include venture capital, private equity, scaling strategies, performance management, and marketing and sales for growing ventures.</p>
<p>Students learn about technology transfer, IP strategies, patent management, and licensing. The focus is on protecting, valuing, and commercializing innovations, especially in digital business models.</p>
<p>The master’s thesis represents the final stage of the program. Students independently work on a complex topic in entrepreneurship and corporate venturing, applying scientific methods. They plan and execute their project in a structured way and present the results in a scientific thesis and academic discussion.</p>
<p>This module provides scientific research methods for business topics, covering qualitative, quantitative, and mixed-methods approaches, literature research, and academic writing.</p>
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester | |
| 3. Semester |
The Entrepreneurship and Corporate Venturing program comprises two full-time study semesters on-site in Ingolstadt. The third semester is dedicated to completing your master's thesis. The degree program is divided into the subject areas of Entrepreneurship, Corporate Venturing, Business Analytics as well as AI & Smart Data Science. You can see the individual modules in the diagram. The courses are held in English.
There is the option of a stay abroad at THI partner universities, including McGill University in Montréal (Canada), San José State University (California, USA), Stellenbosch University (Western Cape, South Africa), INSPER Institute in São Paulo (Brazil) or a summer school program.
Evidence of the following qualifications has to be provided for admission to the master’s degree program in Entrepreneurship and Corporate Venturing (ECV):
Find general information about the application procedure.
The following link contains information for applicants from abroad concerning the application procedure.
Can I apply even if I have obtained less than 210 ECTS (normally 180 ECTS) in my previous bachelor’s degree?
It is possible to apply with less than 210 ECTS. However, proof of compensation of the missing 30 ECTS has to be provided no later than the end of the application period by means of:
Please see the Study and Examination Regulations for details.
Business Start-Up Mentor THI Business School
Vice Dean IT & Infrastructure
Degree program director "Entrepreneurship and Digital Business" plus "Entrepreneurship and Corporate Venturing"
Lecturer for English and Intercultural Communication
Entrepreneurial Methods & Venture Projects, Lean Analytics, AI & Smart Data Science, Digital Business Technologies, Corporate Venturing & Innovation, Entrepreneurial Finance & Growth, Technology Commercialization & Intellectual Property Management, Global Entrepreneurship & Intercultural Leadership, Elective
Corporate venturing equips students to apply entrepreneurial thinking in established organizations. Whether through internal startups, innovation labs, spin-offs, or strategic investments in startups, corporate venturing drives renewal and growth. Our program trains students to identify opportunities, develop new business models, and manage innovation processes within corporate environments. Graduates are prepared to launch their own ventures or contribute to innovation as intrapreneurs in roles such as strategy, consulting, project, or innovation management. With a strong foundation in Lean Analytics, digital technologies, and growth management, students learn how to create value in both startups and established firms. Corporate venturing bridges entrepreneurship and the corporate world, focusing on developing the next generation of changemakers.
You do not necessarily have to found a startup at the end of this program. However, the program’s pedagogical approach will guide you to work through the necessary challenges of starting your own venture during the course of your studies.
Usually, we strive to give prompt feedback, however it can take until after the end of the application period until you get our final response. Please check your application in Primuss regulalry to see if any documents were requested.
It is possible to work during the semester. The mandatory lectures mainly take place on three fixed weekdays, but block lectures and excursions take place on additional days. The elective course can also take place on any day of the week. Therefore, ensure you have enough flexibility with your employer. Also, bear in mind the high workload during studies.
Admission requirement is proof of successful completion of a degree at a German university with at least 210 ECTS credits or equivalent volume of study in the field of economics or related areas, or an equivalent successful domestic or foreign degree.
The aptitude assessment is not a test that needs to be prepared for. Please fill out the Excel "Curricular Analysis" truthfully, add explanations and upload it with your application documents in the Primuss applicant portal. The information for the aptitude assessment is taken from the curricular analysis and your other application documents. Please refer to Annex 2 of the Study and Examination Regulations for the assessment criteria.
Currently, no double degree may be earned as part of this program. However, you can spend a period abroad (e.g., semester breaks, internship/working student stays, master's thesis) at one of the numerous partner universities abroad and even take courses there.
The lectures are held in English.
A previous English-language study is sufficient. Please upload appropriate evidence in the application portal, which shows the lectures were in English. Here you can find an overview of the accepted language certificates: Link
You must have achieved English language proficiency at the B2 Level according to the Common European Framework of Reference for Languages prior to starting the program. Proof of this is mandatory for matriculation, so it is due within four weeks of the semester start. Here you can find an overview of the accepted language certificates: Link
You do not need any knowledge of German for this course. If you do not yet have any knowledge of German, we naturally recommend that you acquire it during the course of your studies. German courses at our Language Center, for example, are available for this purpose.
Optionally lectures held in German can be attended for the compulsory elective subject. However, this is only possible if you have sufficient knowledge of the language. Compulsory elective modules are allocated in consultation with the program director.
It is possible to arrive late, but you must still enrol on time (no later than four weeks after the start of the semester). You are responsible for catching up on missed lectures. However, we would like to expressly point out that your obligations associated with your studies remain unaffected by this. This applies in particular to examination deadlines, which are not interrupted by this. If you arrive several weeks after the semester has started, catching up with all first semester modules will not be possible.
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Degree program director "Entrepreneurship and Digital Business" plus "Entrepreneurship and Corporate Venturing"
Project Manager
Master of Arts (M. A.)
At the core of Marketing, Sales and Media are strategic marketing, brand management, media and sales. The curriculum connects consumer behaviour, digital channels and communication planning. Its specialist profile is shaped by market-oriented management combining creativity with data analysis. The programme combines rigorous analysis with application-oriented subject knowledge.
About the degree program
Master of Science (M. Sc.)
The future starts today. The Master’s programme in Global Foresight and Technology Management prepares you to anticipate emerging trends, evaluate technological developments, and shape strategic decisions in an increasingly complex world. Designed for future-oriented thinkers, the programme equips you with the tools to identify opportunities and challenges before they become reality. By combining technology foresight, innovation management, and strategic leadership, you will learn how to drive transformation across industries and tackle global challenges with an open mindset, entrepreneurial spirit, and a strong focus on sustainable innovation.
About the degree program
Master of Science (M. Sc.)
The Sustainability Management and Technologies degree programme combines sustainability, management and future technologies. Topics such as the circular economy, ESG, sustainable business models and climate protection form the basis for actively helping to shape transformation processes within companies and organisations.
About the degree program
Master of Arts (M. A.)
The Master’s programme in Business Management at THI Business School is designed for graduates of business-related Bachelor’s degrees who want to advance their management expertise and prepare for leadership responsibilities. The flexible four-semester part-time format reduces weekly class commitments, creating valuable opportunities for internships, working student roles, or professional projects alongside study.
About the degree program