Do you want to design digital products that genuinely help people move forward, and take your UX skills to the next level? On the Master’s in User Experience Design, you’ll learn to develop interactive systems that make complex technology understandable and create meaningful, positive user experiences. The programme combines computer science, design and usability research, providing in-depth knowledge of interaction design, human factors, ergonomics, and multimodal and multisensory human–computer interaction. Prototyping methods and AR/VR interfaces will also form part of your toolkit.
In addition, you will explore design strategy, design management and the critical reflection on user experiences. The programme fosters academic work and prepares you to carry out complex projects either independently or as part of international teams. The English-speaking environment creates a diverse, intercultural learning atmosphere and equips you for careers in global technology, media and innovation sectors.
UX designers are the link between product development, IT, design, ergonomics and marketing. Your future appointment may therefore include the following: Programming, implementation, system design, prototyping, usability testing, user interface design, interaction design, web design, usability engineering, research, requirements analysis, user insights, surveys, evaluation, ergonomics assessment, acceptance testing, product conception and project management.
Quantitative and qualitative methods in human-computer interaction are combined. The focus is on experiment design, usability studies, and statistical and qualitative data analysis. This is complemented by UX research, interviews, and methods for analyzing and visualizing user data.
Concepts and methods of interaction design are covered, from theory, processes, and design approaches to prototyping and evaluation. The focus is on graphical, physical, and multimodal interactions. In the practical part, several design projects are developed and presented through prototypes.
Multimodal user interfaces are designed and developed in a case study setting. The focus is on visual, acoustic, and haptic interactions as well as natural user interfaces. This is complemented by gesture control, voice interfaces, and UX concepts for intuitive and context-aware user experiences.
Technologies and methods for natural user interfaces are explored. The focus is on interaction types such as touch, gestures, and speech, as well as their design. This is complemented by prototyping, user-centered design, and evaluation methods to analyze and optimize user experiences.
Methods and approaches of agile project management are covered, from basic models to frameworks such as Scrum and Kanban. The focus is on lean principles, scaling approaches, and hybrid methods. This is complemented by analyzing success factors and common anti-patterns.
Interface Design, User Experience Participatory Design, Audio/Video Processing and 3D-Animation, UX Design in a GenAI World
Current and historical critical approaches in UX design are explored. The focus is on ethical principles such as privacy, transparency, and user autonomy, as well as inclusion and accessibility. This is complemented by critical thinking, sustainable design, cultural perspectives, and the analysis of harmful design patterns.
Fundamentals and applications of virtual and augmented reality are covered, from perception and interaction to real-world use cases. In the practical part, students develop their own AR/VR project and implement, evaluate, and document it across the full lifecycle.
Design processes and their management in a business context are explored. The focus is on strategic alignment, the value of design for competitive advantage, and its role in marketing and innovation. This is complemented by methods for guiding, evaluating, and managing design projects.
In semester-based projects, students work on practice-oriented tasks with varying focus areas. The process includes research, ideation, user studies, prototyping, and data analysis. Results are interpreted, recommendations derived, and presented through presentations, videos, and reports.
Entrepreneurship Coaching
Key aspects of mobile user experience are covered based on current design principles. The focus is on navigation, interaction, forms, and feedback mechanisms. This is complemented by visualization, gamification, as well as best practices and common anti-patterns in mobile UX design.
Students independently address a research question in UX/HCI. The focus is on literature analysis, developing concepts or prototypes, and selecting suitable methods. Results are evaluated, analyzed, and interpreted. Finally, recommendations and future research directions are derived.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester |
Requirements
In addition, we ask for sufficient English language skills, documented by a certification of level B2 (until enrollment). The proof is not required provided the university entrance qualification certificate (certification of secondary school) or the Bachelor's degree was acquired in English or the applicant possesses the citizenship of a country in which English is the native language.
Please check on your own if your Bachelor is listed in Art. 3 in the SPO: “engineering discipline, interaction design, computer science or subjects related to these fields”. We'd like to point out that without programming AND design competence (both basic-to-advanced; obtained either in your first degree or outside in practical work) you are not eligible for admission.
Please check for yourself whether your Bachelor degree program or qualification meets the requirements according to the statutes on the aptitude test (version dated 19.02.2024), Art. 1(2).
We would like to point out that you cannot be admitted without programming AND design skills (both basic to advanced; either acquired in your first degree or outside in practical work) as well as practical professional experience.
The aptitude test procedure is described in detail in the corresponding statutes (Statutes on the aptitude test, version 19.02.2024).
If you fulfill the application requirements (according to Art. 1(2) and Art. 5) and submit your complete application, this application will be reviewed by two professors based on the criteria defined in Art. 5(2)b. This assessment will be based solely on your submitted application documents. An (additional) examination or interview will not take place.
Please check the study and examination regulations: In Art. 3 (4) you will find detailed regulations for Bachelor's degrees with less than 210 ECTS credit points: "Applicants who can prove that they have completed a university degree or an equivalent degree for which less than 210 ECTS but at least 180 ECTS credit points have been awarded may be admitted with the approval of the examination board if proof of compensation for the missing competences is provided with the application for admission."
The various options for providing this proof are described in detail in Art. 3 (4) a) and b).
The UXD Master's program is offered both full-time (standard duration of three semesters) and part-time (standard duration of six semesters) - you choose one of these modes at the time of enrollment. In the part-time program, the workload per semester is reduced to about 15 ECTS, and efforts are made to limit classroom time to two weekdays (not guaranteed). The part-time program is also conducted in-person, without any online component.
If you studied an English bachelor no additional certificate for your English language skills is required.
If your application for the UXD Master was not successful, then we most likely have received significantly more qualified applications for the UXD Master than there are available places for this programme. Therefore we had to prioritize the incoming applications (based on method which is described in the "study and examination regulations" of the UXD master).
Due to data protection reasons, the academic advisor cannot have a detailed look at your application documents, so we can only answer your request in general here. If the application attains the result "rejected", the applicant will be permitted to reapply at a later date, at the earliest in the following year.
The dual degree programme with Benemérita Universidad Autónoma de Puebla (BUAP) in Mexico combines THI’s technically and engineering-oriented UX training with BUAP’s exploratory and experimental focus. In Ingolstadt, you’ll delve into multimodal human-computer interaction, mobile prototyping, immersive XR interfaces, interaction design and design strategy. In Puebla, you will expand this profile to include gamification, AI-supported UX, gesture-based interaction and human-robot interaction. In this way, you will acquire an interdisciplinary skill set that brings together the theoretical and methodological foundations of both universities and is applied in international teams on practice-oriented research and development projects.
Provisional course structure (starting in the 2027 summer semester; provisional approval of the project in Mexico)
1st Semester: Foundation studies at THI including a basic Spanish course (BUAP students study in Puebla in parallel)
2nd Semester: joint studies at THI in Ingolstadt (2027 winter semester: one-off swap; THI students transfer to BUAP)
3rd Semester: joint studies at BUAP in Puebla
4th Semester: Master’s thesis at THI, BUAP or in a company, supervised by both universities
Language
The language of instruction is English. Before your semester abroad, you will need a basic knowledge of Spanish – the THI Language Centre offers free basic and intensive courses for this purpose.
Supervision and support
Funding and financial support
The programme is funded by the German Academic Exchange Service (DAAD). UXD Master’s students at THI may receive financial support during their stay in Puebla.
Application
You first apply in the usual way for the Master’s in User Experience Design at THI. As part of the curriculum analysis, you can indicate that you are interested in the dual degree. This expression of interest is non-binding and has no consequences for you. At the start of the 2027 semester, we will invite all interested students to an information session and plan the next steps together. Only then will you make a binding decision to pursue the dual degree.
Your career prospects
UX specialists are in high demand in the automotive, IT, healthtech, e-commerce and public sectors. With two degrees, international experience and proficiency in three languages, you’ll have excellent prospects on the international job market. Selected students will receive support to present a paper at a specialist conference, and the path to a PhD is open to you.
Contact
Programme Director at THI: Prof. Dr Andreas Riener
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Programme director UXDM
![[Translate to English:]](/fileadmin/_processed_/image-enhancer/52120/MVM_Header-06.JPG-2400x1600-crop-default-2-243-2971-1671.webp "[Translate to English:]")
Master of Arts (M. A.)
At the core of Marketing, Sales and Media are strategic marketing, brand management, media and sales. The curriculum connects consumer behaviour, digital channels and communication planning. Its specialist profile is shaped by market-oriented management combining creativity with data analysis. The programme combines rigorous analysis with application-oriented subject knowledge.
About the degree program
Bachelor of Science (B. Sc.)
The Bachelor’s degree programme in User Experience Design combines computer science, design and psychology to provide a holistic understanding of digital products. The programme focuses on user-centred design, interaction design and the development of intuitive applications that combine functionality, aesthetics and user experience.
About the degree program
Master of Science (M. Sc.)
The Master degree programme is designed as an interdisciplinary course at the interface of design, economy and technology. Lead creative work in the industry as art director and build up a strong design team.
About the degree program
Master of Science (M. Sc.)
Ihr Master-Studium in Wirtschaftsinformatik / betriebswirtschaftliche Softwaresysteme im Unternehmen: Digital und zukunftsfähig!
About the degree programDo you want to design digital products that genuinely help people move forward, and take your UX skills to the next level? On the Master’s in User Experience Design, you’ll learn to develop interactive systems that make complex technology understandable and create meaningful, positive user experiences. The programme combines computer science, design and usability research, providing in-depth knowledge of interaction design, human factors, ergonomics, and multimodal and multisensory human–computer interaction. Prototyping methods and AR/VR interfaces will also form part of your toolkit.
In addition, you will explore design strategy, design management and the critical reflection on user experiences. The programme fosters academic work and prepares you to carry out complex projects either independently or as part of international teams. The English-speaking environment creates a diverse, intercultural learning atmosphere and equips you for careers in global technology, media and innovation sectors.
UX designers are the link between product development, IT, design, ergonomics and marketing. Your future appointment may therefore include the following: Programming, implementation, system design, prototyping, usability testing, user interface design, interaction design, web design, usability engineering, research, requirements analysis, user insights, surveys, evaluation, ergonomics assessment, acceptance testing, product conception and project management.
Quantitative and qualitative methods in human-computer interaction are combined. The focus is on experiment design, usability studies, and statistical and qualitative data analysis. This is complemented by UX research, interviews, and methods for analyzing and visualizing user data.
Concepts and methods of interaction design are covered, from theory, processes, and design approaches to prototyping and evaluation. The focus is on graphical, physical, and multimodal interactions. In the practical part, several design projects are developed and presented through prototypes.
Multimodal user interfaces are designed and developed in a case study setting. The focus is on visual, acoustic, and haptic interactions as well as natural user interfaces. This is complemented by gesture control, voice interfaces, and UX concepts for intuitive and context-aware user experiences.
Technologies and methods for natural user interfaces are explored. The focus is on interaction types such as touch, gestures, and speech, as well as their design. This is complemented by prototyping, user-centered design, and evaluation methods to analyze and optimize user experiences.
Methods and approaches of agile project management are covered, from basic models to frameworks such as Scrum and Kanban. The focus is on lean principles, scaling approaches, and hybrid methods. This is complemented by analyzing success factors and common anti-patterns.
Interface Design, User Experience Participatory Design, Audio/Video Processing and 3D-Animation, UX Design in a GenAI World
Current and historical critical approaches in UX design are explored. The focus is on ethical principles such as privacy, transparency, and user autonomy, as well as inclusion and accessibility. This is complemented by critical thinking, sustainable design, cultural perspectives, and the analysis of harmful design patterns.
Fundamentals and applications of virtual and augmented reality are covered, from perception and interaction to real-world use cases. In the practical part, students develop their own AR/VR project and implement, evaluate, and document it across the full lifecycle.
Design processes and their management in a business context are explored. The focus is on strategic alignment, the value of design for competitive advantage, and its role in marketing and innovation. This is complemented by methods for guiding, evaluating, and managing design projects.
In semester-based projects, students work on practice-oriented tasks with varying focus areas. The process includes research, ideation, user studies, prototyping, and data analysis. Results are interpreted, recommendations derived, and presented through presentations, videos, and reports.
Entrepreneurship Coaching
Key aspects of mobile user experience are covered based on current design principles. The focus is on navigation, interaction, forms, and feedback mechanisms. This is complemented by visualization, gamification, as well as best practices and common anti-patterns in mobile UX design.
Students independently address a research question in UX/HCI. The focus is on literature analysis, developing concepts or prototypes, and selecting suitable methods. Results are evaluated, analyzed, and interpreted. Finally, recommendations and future research directions are derived.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester |
Requirements
In addition, we ask for sufficient English language skills, documented by a certification of level B2 (until enrollment). The proof is not required provided the university entrance qualification certificate (certification of secondary school) or the Bachelor's degree was acquired in English or the applicant possesses the citizenship of a country in which English is the native language.
Please check on your own if your Bachelor is listed in Art. 3 in the SPO: “engineering discipline, interaction design, computer science or subjects related to these fields”. We'd like to point out that without programming AND design competence (both basic-to-advanced; obtained either in your first degree or outside in practical work) you are not eligible for admission.
Please check for yourself whether your Bachelor degree program or qualification meets the requirements according to the statutes on the aptitude test (version dated 19.02.2024), Art. 1(2).
We would like to point out that you cannot be admitted without programming AND design skills (both basic to advanced; either acquired in your first degree or outside in practical work) as well as practical professional experience.
The aptitude test procedure is described in detail in the corresponding statutes (Statutes on the aptitude test, version 19.02.2024).
If you fulfill the application requirements (according to Art. 1(2) and Art. 5) and submit your complete application, this application will be reviewed by two professors based on the criteria defined in Art. 5(2)b. This assessment will be based solely on your submitted application documents. An (additional) examination or interview will not take place.
Please check the study and examination regulations: In Art. 3 (4) you will find detailed regulations for Bachelor's degrees with less than 210 ECTS credit points: "Applicants who can prove that they have completed a university degree or an equivalent degree for which less than 210 ECTS but at least 180 ECTS credit points have been awarded may be admitted with the approval of the examination board if proof of compensation for the missing competences is provided with the application for admission."
The various options for providing this proof are described in detail in Art. 3 (4) a) and b).
The UXD Master's program is offered both full-time (standard duration of three semesters) and part-time (standard duration of six semesters) - you choose one of these modes at the time of enrollment. In the part-time program, the workload per semester is reduced to about 15 ECTS, and efforts are made to limit classroom time to two weekdays (not guaranteed). The part-time program is also conducted in-person, without any online component.
If you studied an English bachelor no additional certificate for your English language skills is required.
If your application for the UXD Master was not successful, then we most likely have received significantly more qualified applications for the UXD Master than there are available places for this programme. Therefore we had to prioritize the incoming applications (based on method which is described in the "study and examination regulations" of the UXD master).
Due to data protection reasons, the academic advisor cannot have a detailed look at your application documents, so we can only answer your request in general here. If the application attains the result "rejected", the applicant will be permitted to reapply at a later date, at the earliest in the following year.
The dual degree programme with Benemérita Universidad Autónoma de Puebla (BUAP) in Mexico combines THI’s technically and engineering-oriented UX training with BUAP’s exploratory and experimental focus. In Ingolstadt, you’ll delve into multimodal human-computer interaction, mobile prototyping, immersive XR interfaces, interaction design and design strategy. In Puebla, you will expand this profile to include gamification, AI-supported UX, gesture-based interaction and human-robot interaction. In this way, you will acquire an interdisciplinary skill set that brings together the theoretical and methodological foundations of both universities and is applied in international teams on practice-oriented research and development projects.
Provisional course structure (starting in the 2027 summer semester; provisional approval of the project in Mexico)
1st Semester: Foundation studies at THI including a basic Spanish course (BUAP students study in Puebla in parallel)
2nd Semester: joint studies at THI in Ingolstadt (2027 winter semester: one-off swap; THI students transfer to BUAP)
3rd Semester: joint studies at BUAP in Puebla
4th Semester: Master’s thesis at THI, BUAP or in a company, supervised by both universities
Language
The language of instruction is English. Before your semester abroad, you will need a basic knowledge of Spanish – the THI Language Centre offers free basic and intensive courses for this purpose.
Supervision and support
Funding and financial support
The programme is funded by the German Academic Exchange Service (DAAD). UXD Master’s students at THI may receive financial support during their stay in Puebla.
Application
You first apply in the usual way for the Master’s in User Experience Design at THI. As part of the curriculum analysis, you can indicate that you are interested in the dual degree. This expression of interest is non-binding and has no consequences for you. At the start of the 2027 semester, we will invite all interested students to an information session and plan the next steps together. Only then will you make a binding decision to pursue the dual degree.
Your career prospects
UX specialists are in high demand in the automotive, IT, healthtech, e-commerce and public sectors. With two degrees, international experience and proficiency in three languages, you’ll have excellent prospects on the international job market. Selected students will receive support to present a paper at a specialist conference, and the path to a PhD is open to you.
Contact
Programme Director at THI: Prof. Dr Andreas Riener
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Programme director UXDM
Master of Arts (M. A.)
At the core of Marketing, Sales and Media are strategic marketing, brand management, media and sales. The curriculum connects consumer behaviour, digital channels and communication planning. Its specialist profile is shaped by market-oriented management combining creativity with data analysis. The programme combines rigorous analysis with application-oriented subject knowledge.
About the degree program
Bachelor of Science (B. Sc.)
The Bachelor’s degree programme in User Experience Design combines computer science, design and psychology to provide a holistic understanding of digital products. The programme focuses on user-centred design, interaction design and the development of intuitive applications that combine functionality, aesthetics and user experience.
About the degree program
Master of Science (M. Sc.)
The Master degree programme is designed as an interdisciplinary course at the interface of design, economy and technology. Lead creative work in the industry as art director and build up a strong design team.
About the degree program
Master of Science (M. Sc.)
Ihr Master-Studium in Wirtschaftsinformatik / betriebswirtschaftliche Softwaresysteme im Unternehmen: Digital und zukunftsfähig!
About the degree program