Digital Business Management
Digital Business Management
The MBA degree enables participants to actively exploit the increasingly rapid pace of social, technological and, above all, economic change as specialists and managers and to systematically develop the professionalism, organisational culture and maturity level of their professional environment.
The part-time MBA programme "Digital Business Management" at Ingolstadt University of Applied Sciences enables participants to systematically qualify as professionals for digitalisation tasks in management.
Curriculum Digital Business Management
1st Semester
Anrechnungsmodule: Ausgewählte Aspekte, Instrumente, Aufgaben und Prozesse des Digital Business Management / Methodenkompetenz / Selbst- und Sozialkompetenz am Arbeitsplatz
Operational management
The module provides fundamentals of operational management with a focus on key business functions. Topics include marketing, controlling, and finance, as well as basic economic principles and market mechanisms. A business simulation game enables the practical application of management decisions in a simulated corporate environment.
Strategic management
The module provides fundamentals of strategic management with a focus on innovation management and strategy development. Topics include selected methods and tools for strategic analysis as well as international aspects of strategy development. In addition, the development and evaluation of business cases to support decision-making are covered.
Leadership
The module provides fundamentals of modern leadership with a focus on classical, digital, and intercultural approaches. Topics include leadership requirements and strategies for successfully assuming new leadership roles in dynamic and international work environments.
Operational digital business management
The module provides fundamentals of operational digital business management. Topics include the development of digital business models, concepts of servitization, and IT service management in the context of digital transformation. The focus lies on the implementation and management of digital business processes in organizations.
Strategic Digital Business Management
The module provides fundamentals of strategic digital business management. Topics include digital transformation, digital strategies, as well as organizational aspects and leadership in digital contexts. In addition, innovative approaches such as the Blue Ocean Strategy are covered to develop competitive advantages in digital markets.
Digital business methods
The module provides methods of digital business for developing user-centered services. Topics include design techniques such as personas, customer journeys, and UX prototyping as well as agile innovation methods like design thinking. In addition, agile project management approaches, especially Scrum, are covered for implementing digital solutions.
Artificial intelligence
The module provides fundamentals of artificial intelligence with a focus on core concepts and applications. Topics include search algorithms, knowledge representation, machine learning, and neural networks. In addition, implementation, evaluation, as well as ethical and societal aspects of AI are covered, along with current trends.
Digital technologies and trends
The module provides fundamentals of digital technologies and current trends in digital business. Topics include back-end technologies, modern software architectures such as microservices, and API-based ecosystems. In addition, technological trends are analyzed and applied in product development and innovation processes.
Projekt
The module provides practical methods of innovation management in a project context. Topics include user-centered innovation, identifying opportunities, and developing and testing ideas through prototyping. In addition, innovation strategies, case studies, and independent project work with reflection and presentation are emphasized.
Masterarbeit
The master’s thesis involves the independent analysis of a scientific problem at the interface of specialization and management or with a clear focus on one of these areas. The aim is to apply scientific methods to analyze, develop, and evaluate solutions and to present the results in a structured manner.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester | |
| 4. Semester | |
| 5. Semester |
Admission requirements:
A first domestic or foreign university degree with at least 210 ECTS credit points is required for admission to the MBA programme.
Furthermore, at least one year of relevant, qualified professional experience is required. Relevantly qualified professional experience is particularly required for activities in the IT and digitalisation sector, in project or business management and in corporate management or the strategic orientation of companies.
The admission requirements according to the Bavarian Higher Education Act apply.
Admission option for a university degree with fewer than 210 ECTS credit points:
If you have a university degree with fewer than 210 ECTS credits or your degree with fewer than 210 ECTS credits is recognised, you can have up to 30 ECTS credits from your qualified professional experience credited.
University entrance qualification obtained abroad
If the higher education entrance qualification was obtained abroad, a preliminary examination of the higher education entrance qualification by uni-assist is required.
Please note that it may take 4 to 6 weeks for uni-assist to process your application.
You can find further information on applying to university from abroad on the website Applying to university from abroad.
Any questions?
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Study programme director
Programme manager for interested parties
-
Verena Sennefelder
Market Development and Strategic Projects Unit
Other programmes you may be interested in
-
Business Management
Master of Arts (M. A.)
The Master’s programme in Business Management at THI Business School is designed for graduates of business-related Bachelor’s degrees who want to advance their management expertise and prepare for leadership responsibilities. The flexible four-semester part-time format reduces weekly class commitments, creating valuable opportunities for internships, working student roles, or professional projects alongside study.
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Applied artificial intelligence
Master of Science (M. Sc.)
Shape the intelligent technologies of tomorrow: The Applied Artificial Intelligence master's program provides advanced expertise in machine learning, data science, and AI applications. Work on real-world challenges and prepare for demanding roles in industry, research, and development.
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Digital Business
Bachelor of Arts (B. A.)
Digital transformation is bringing about lasting changes to business models, value chains and markets. The part-time Digital Business degree programme combines business management expertise with digital technologies and equips students with the skills needed to strategically develop and successfully implement digital innovations.
About the degree program -
IT management
Master of Business Administration (MBA)
Digitalisation requires leaders who understand both technology and management. The MBA in IT Management combines strategic business management with IT expertise and prepares you for roles of responsibility at the intersection of digitalisation, innovation and business development.
About the degree program
Digital Business Management
The MBA degree enables participants to actively exploit the increasingly rapid pace of social, technological and, above all, economic change as specialists and managers and to systematically develop the professionalism, organisational culture and maturity level of their professional environment.
The part-time MBA programme "Digital Business Management" at Ingolstadt University of Applied Sciences enables participants to systematically qualify as professionals for digitalisation tasks in management.
Curriculum Digital Business Management
1st Semester
Anrechnungsmodule: Ausgewählte Aspekte, Instrumente, Aufgaben und Prozesse des Digital Business Management / Methodenkompetenz / Selbst- und Sozialkompetenz am Arbeitsplatz
Operational management
The module provides fundamentals of operational management with a focus on key business functions. Topics include marketing, controlling, and finance, as well as basic economic principles and market mechanisms. A business simulation game enables the practical application of management decisions in a simulated corporate environment.
Strategic management
The module provides fundamentals of strategic management with a focus on innovation management and strategy development. Topics include selected methods and tools for strategic analysis as well as international aspects of strategy development. In addition, the development and evaluation of business cases to support decision-making are covered.
Leadership
The module provides fundamentals of modern leadership with a focus on classical, digital, and intercultural approaches. Topics include leadership requirements and strategies for successfully assuming new leadership roles in dynamic and international work environments.
Operational digital business management
The module provides fundamentals of operational digital business management. Topics include the development of digital business models, concepts of servitization, and IT service management in the context of digital transformation. The focus lies on the implementation and management of digital business processes in organizations.
Strategic Digital Business Management
The module provides fundamentals of strategic digital business management. Topics include digital transformation, digital strategies, as well as organizational aspects and leadership in digital contexts. In addition, innovative approaches such as the Blue Ocean Strategy are covered to develop competitive advantages in digital markets.
Digital business methods
The module provides methods of digital business for developing user-centered services. Topics include design techniques such as personas, customer journeys, and UX prototyping as well as agile innovation methods like design thinking. In addition, agile project management approaches, especially Scrum, are covered for implementing digital solutions.
Artificial intelligence
The module provides fundamentals of artificial intelligence with a focus on core concepts and applications. Topics include search algorithms, knowledge representation, machine learning, and neural networks. In addition, implementation, evaluation, as well as ethical and societal aspects of AI are covered, along with current trends.
Digital technologies and trends
The module provides fundamentals of digital technologies and current trends in digital business. Topics include back-end technologies, modern software architectures such as microservices, and API-based ecosystems. In addition, technological trends are analyzed and applied in product development and innovation processes.
Projekt
The module provides practical methods of innovation management in a project context. Topics include user-centered innovation, identifying opportunities, and developing and testing ideas through prototyping. In addition, innovation strategies, case studies, and independent project work with reflection and presentation are emphasized.
Masterarbeit
The master’s thesis involves the independent analysis of a scientific problem at the interface of specialization and management or with a clear focus on one of these areas. The aim is to apply scientific methods to analyze, develop, and evaluate solutions and to present the results in a structured manner.
| 1. Semester | |
|---|---|
| 2. Semester | |
| 3. Semester | |
| 4. Semester | |
| 5. Semester |
Admission requirements:
A first domestic or foreign university degree with at least 210 ECTS credit points is required for admission to the MBA programme.
Furthermore, at least one year of relevant, qualified professional experience is required. Relevantly qualified professional experience is particularly required for activities in the IT and digitalisation sector, in project or business management and in corporate management or the strategic orientation of companies.
The admission requirements according to the Bavarian Higher Education Act apply.
Admission option for a university degree with fewer than 210 ECTS credit points:
If you have a university degree with fewer than 210 ECTS credits or your degree with fewer than 210 ECTS credits is recognised, you can have up to 30 ECTS credits from your qualified professional experience credited.
University entrance qualification obtained abroad
If the higher education entrance qualification was obtained abroad, a preliminary examination of the higher education entrance qualification by uni-assist is required.
Please note that it may take 4 to 6 weeks for uni-assist to process your application.
You can find further information on applying to university from abroad on the website Applying to university from abroad.
Any questions?
Do you have any questions about applications, admission, enrolment, student finance, accommodation or other general topics? If so, please use our contact form and select the relevant topic. This will ensure your enquiry is sent directly to the relevant contact person(s) and can be answered quickly and effectively.
Study programme director
Programme manager for interested parties
-
Verena Sennefelder
Market Development and Strategic Projects Unit
Other programmes you may be interested in
-
Business Management
Master of Arts (M. A.)
The Master’s programme in Business Management at THI Business School is designed for graduates of business-related Bachelor’s degrees who want to advance their management expertise and prepare for leadership responsibilities. The flexible four-semester part-time format reduces weekly class commitments, creating valuable opportunities for internships, working student roles, or professional projects alongside study.
About the degree program -
Applied artificial intelligence
Master of Science (M. Sc.)
Shape the intelligent technologies of tomorrow: The Applied Artificial Intelligence master's program provides advanced expertise in machine learning, data science, and AI applications. Work on real-world challenges and prepare for demanding roles in industry, research, and development.
About the degree program -
Digital Business
Bachelor of Arts (B. A.)
Digital transformation is bringing about lasting changes to business models, value chains and markets. The part-time Digital Business degree programme combines business management expertise with digital technologies and equips students with the skills needed to strategically develop and successfully implement digital innovations.
About the degree program -
IT management
Master of Business Administration (MBA)
Digitalisation requires leaders who understand both technology and management. The MBA in IT Management combines strategic business management with IT expertise and prepares you for roles of responsibility at the intersection of digitalisation, innovation and business development.
About the degree program