Prof. Dr. Markus Frey
Let the analytics reveal the data’s untold stories
Advanced Business Analytics deals with advanced mathematical analytical methods which, based on data and taking economic context into account, are used to make better business decisions. The applications are wide-ranging. For example, the methodologies and technologies employed make it possible to identify customer needs more effectively and quickly, to produce valid and meaningful forecasts of future sales figures, or to make specific production decisions within a supply chain. Advanced Business Analytics therefore represents significant added value for companies, businesses and organisations, leading to improvements in productivity, transparency, resilience and efficiency, as well as, ultimately, competitive advantages.
In our Applied Advanced Business Analytics seminar, you will learn the fundamental methodologies applied across the stages of Advanced Business Analytics – from descriptive through diagnostic to predictive and prescriptive. You will learn how to handle data in a structured manner and how to apply selected analytical methods using practical examples. Among other things, we will cover statistical analysis techniques, selected machine learning algorithms, methods for time series analysis and forecasting, as well as mathematical optimisation techniques. The seminar will provide you with a foundation for combining business, data and analytical models to address your business questions in such a way as to obtain the best possible answer. In addition to improving your analytical skills, the seminar is also designed to boost your confidence in using data to achieve better business results.
Advanced Business Analytics
The role of Advanced Business Analytics and Data Science in organizations
Digitalization and the role of Advanced Business Analytics, Data Science und Artificial Intelligence
Data Story Telling
Applied descriptive analytics
Python Programmierung
An application oriented introduction in Python Programming
Data processing and data handling in Python
Python and Data Science
Diagnostic Analytics
Regression analysis
Use cases
Predictive Analytics
Machine Learning paradigm
Selected machine learning algorithm part 1
Use cases
Predictive Analytics
Selected machine learning Algorithmen Teil 2
Anwendungsfälle
Predictive Analytics
Time series analysis
Selected forecasting methods part 1
Evaluation of forecasting results
Use cases
Predictive Analytics
Selected forecasting methods part 2
Use cases
Prescriptive Analytics
Mathematical optimization for business decisions
Use cases
Feedback
The Applied Advanced Business Analytics seminar is aimed at:
Business analytics can be used in any area that relies on data, e.g:
No previous academic education necessary
German and English
EUR 1,950 EUR
Campus für Weiterbildung TH Ingolstadt (supplemented by digital offerings)
Please register bindingly via this registration form.
Seminar day 1 (Friday, 6 June 2025)
Mornings 8.15 am to 12.15 pm: Business Analytics
Afternoons 1 pm to 5.15 pm: Python Programming
Seminar day 2 (Friday, 13 June 2025)
Mornings 8.15 am to 12.15 pm: Diagnostic Analytics
Afternoons 1 pm to 5.15 pm: Predictive Analytics
Seminar day 3 (Friday, 20 June 2025)
Mornings 8.15 am to 12.15 pm: Predictive Analytics
Afternoons 1 pm to 5.15 pm: Predictive Analytics
Seminar day 4 (Friday, 27 June 2025)
Mornings 8.15 am to 12.15 pm: Predictive Analytics
Afternoons 1 pm to 5.15 pm: Prescriptive Analytics