Prof. Dr. Christine Hennighausen
Dean of Academic Affairs
Vita
- Since 2023: Professor of Media and Communication Psychology at THI Business School.
- 2022-2023: Team Lead Marketing Analytics and Team Lead Customer Analytics at E. Breuninger GmbH & Co, Stuttgart
- 2017-2022: Data Analyst Consumer Insights, Project Lead introduction of a data warehouse and Head of Data Analytics Communications at TeamBank AG, Nuremberg
- 2017-2017: Manager Global Consumer Strategy & Insights, Brand Strategy, at adidas AG, Herzogenaurach
- 2016-2017: Behavioral Psychologist, Digital Channels, at ING Germany, Frankfurt/Main
- 2012-2016: PhD (Dr. rer. nat.) at the Chair of Media Psychology (Prof. Frank Schwab) at the Julius-Maximilians-University Würzburg
- 2013-2015: Consultant Personnel Selection & Personnel Diagnostics at Lufthansa AG, Frankfurt/Main
- 2007-2012: Studies of Psychology (diploma) at the Julius-Maximilians-University Würzburg
Research
- Human–AI interaction & Psychological design of intelligent systems
- Cognitive processes in dealing with AI and digital media
- Behavioral design & Psychological optimization of digital communication