What might productive working in the car of the future look like? Participants in the advanced seminar Applied Media Psychology: Development of In-Car Office Solutions for a Practice Partner, led by Prof. Dr. Christine Hennighausen, explored this question. The seminar is part of the bachelor's degree program in Media Psychology and Digital Business at THI Business School.
In cooperation with Spiegel Institut Ingolstadt, innovative app concepts were developed based on the needs of different target groups. With the help of design thinking methods and sound media psychology knowledge, initial prototypes were created that show how work and leisure can be meaningfully combined in an autonomous vehicle.
The project ideas reflect a deep understanding of digital usage contexts and provide a practical outlook on the mobile working world of tomorrow. Special thanks go to Corinna Graf and Florian Bockes from the Spiegel Institute for their intensive support, professional exchange, and inspiring collaboration.
Practical learning—in direct collaboration with companies and experts from the business world—is one of the core areas of teaching at THI Business School.
Further information on the Media Psychology and Digital Business program can be found on the program page .
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