Prof Dr Günter Hofbauer: "Artificial intelligence for everyday life and work"

The book cover against a blue background, with a man in a black jacket smiling into the picture.

Photo: Prof Dr Günter Hofbauer

Together with Dr Ruimei Zhou, Prof Dr Günter Hofbauer, long-standing Professor of Marketing and Technical Sales at THI Business School, tackled an interesting topic for the book “Künstliche Intelligenz für Alltag und Beruf” (engl. Artificial Intelligence for Everyday Life and Work).

Over 440 pages, they show how AI is changing our everyday and professional lives - faster than many people realise. The book describes applications such as speech recognition, financial forecasting and medical diagnosis systems, while also shedding light on opportunities, risks and ethical issues.

The book is aimed at anyone who not only understands AI, but also wants to actively and responsibly utilise and help shape it.

Further information and reading sample: https://www.hanser-fachbuch.de/fachbuch/artikel/9783446485686

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