HIT 2024 - informative and insightful

The THI Business School stand at the Hochschulinformationstag (HIT) 2024 was very popular with visitors. Many interested people took the opportunity to find out more about the Bachelor's degree programs from professors and student ambassadors. In short presentations, the course directors gave an overview of the individual study programs and were available to answer questions. There was also great interest in the presentations by Prof. Dr. Christine Hennighausen on Behavioral Design and Prof. Dr. Eric Eller on Media Psychological Aspects of Influencer Marketing.