Prof. Dr. Michael Jungbluth
Vita
- 2012-2021: SAS Institute GmbH: Customer Intelligence Practice – Senior Management Pre- and Post-Sales, DACH region
- 2010-2012: Bertelsmann SE & Co. KGaA: Analytical CRM and data commercialization in the retail and consumer goods industry
- 2005-2010: Doctorate at the Chair of Sales and Marketing at the Catholic University Eichstaett-Ingolstadt
- 2000-2005: Studies of Business Administration, Computer Science and Statistics at the Catholic University Eichstaett-Ingolstadt and the Corvinus University Budapest
Research
- Applied use cases of artificial intelligence to improve customer experience and lifetime value
- Incremental effects of omni-channel relationship marketing
- Transformation potential of cognitive AI technologies in customer interactions (e.g. learning, problem solving, decision making)
