Produkt- und Salesmanagement
ECTS (Zertifikat)
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Produkt- und Salesmanagement
The Product and Sales Management certificate provides practice-orientated knowledge in technical product development, sales and marketing. It enables participants to systematically manage product development processes, optimise sales strategies and make market-oriented decisions. By combining theoretical principles and application-oriented methods, students learn how to successfully develop and market innovative products. The interdisciplinary approach promotes analytical thinking, strategic planning and customer-orientated solutions. The certificate programme is aimed at job experiences who want to specifically expand their skills in product and sales management.
The certificate is an integral part of the part-time Bachelor's degree course in Industrial Engineering - Management and can be fully credited.
Curriculum Produkt- und Salesmanagement
1st Semester
Design and product development
Technical Sales
Marketing Management
Product and Innovation Management
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- Successfully completed master craftsman/technician/business administrator/specialist examination
- Counselling interview at the THI - Campus for Lifelong Learning
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