Prof. Dr. Marc Knoppe

Programme Director Retail and Consumer Management

rcm@thi.de

Lehrgebiet: International Retail Management, Strategic Marketing and Innovation Management

Forschung

International retail management
Strategy and Digital Strategies
Brand management and communication
International pricing and service management
Innovation management
Strategic mergers and acquisitions: retail, consumer and service business
Cooperations: Research Network BAYLAT (https://www.baylat.org/latinbay-kooperationsinformationssystem.html)

Vita

Since 2009: Professor at THI
Various expert and advisory positions
1992-2009: Longstanding international management responsibility as a member of the management and managing director of various American and German group companies
Experience in the fields of retail, consumer and service business, in particular in the US, Asia-Pacific and Europe
1997: Doctorate at the Chair of Finance and Banking under Prof. Dr. Guido Eilenberger, LMU Munich and University of Rostock, in "Strategic alliances in the credit sector"
1988-1992: Degree in business management at LMU Munich

Veröffentlichungen

Store atmosphere and impulse: a cross-cultural study, Barros, L.; Damacena, C.; Knoppe, M.; Petroll, M.; 2019 in International Journal of Retail & Distribution Management, Vol. 47 No. 8, pp. 817-835, Bingley UK 2019; ISSN 0959-0552; https://doi.org/10.1108/IJRDM-09-2018-0209; https://www.emerald.com/insight/content/doi/10.1108/IJRDM-09-2018-0209/full/ris
Digitalisierung im Handel, Knoppe, M.; Wild, M. (Hrsg.), Berlin Heidelberg, 2018, SpringerGabler Verlag ISBN 978-3-662-55257-5
CSR und Retail Management, Berlin Heidelberg 2015, SpringerGabler Verlag
CSR im Retail Management, 2015: in Corporate Social Responsibility – Verantwortungsvolle Unternehmensführung in Theorie und Praxis, Schneider, A.; Schmidpeter, R. (Hrsg.), Berlin Heidelberg 2015, SpringerGabler Verlag, S. 891-903
Pricing und Marke als wesentliche Wertschöpfungselemente einer Multi-Channel-Strategie, 2013: in Marketing in Forschung und Praxis; Hofbauer, G.; Pattloch, A.; Stumpf, M. (Hrsg.), Berlin 2013
E-Mobility Will Change Automotive Retailing – A Strategic Approach, 2012: in Sustainable Automotive Technologies 2012, Proceedings of the 4th International Conference Melbourne, Springer Verlag ISBN 978-3-642-24144-4
E-Mobility Generates New Services and Business Models, Increasing Sustainability, 2012: in Sustainable Automotive Technologies 2012, Proceedings of the 4th International Conference Melbourne, Springer Verlag ISBN 978-3-642-24144-4
Konsequenzen von Basel II für den Mittelstand – Chancen und Risiken, Februar 2002: in Rostocker Schriften zur Bank- und Finanzmarktforschung Nr. 10: „Kreditpolitik der Banken und Unternehmensrating: Konsequenzen von Basel II“, ISSN 0949-6866
Artificial Intelligence as a Decision Tool for an Efficient Strategic and Operational Management, 2001: in Artificial Intelligence and Symbolic Computation, International Conference AISC 2000 Madrid, Springer Verlag ISBN 3-540-42071-1
Supply Chain Management im Bankensektor, Mai 2001 / E-Procurement Review
Der Gewinn liegt im Einkauf, Januar 2001 / E-Procurement Review
Finanzierung, Kreditzusicherung und Business Pläne nur noch via Internet?, September 2000, Tagungsband „Handwerk in Europa“
Neues Denken auf beiden Seiten, April 2000 / Unternehmer Magazin
48. Jahrgang Nr. 4, S. 46-49
Neues Denken auf beiden Seiten, März 2000 / Unternehmer Magazin
48. Jahrgang Nr. 3, S. 42-43
Oft geht der Mittelständler ohne Kredit nach Hause, Frankfurt am Main 2000, Frankfurter Allgemeine Zeitung Ausgabe 08.02.2000
Strategische Allianzen in der Kreditwirtschaft, München 1997, Oldenbourg Verlag ISBN 3-486-24474-4

Publications of Research Assistants

Amela Dizdarevic

Research Publications (Journals):

Dizdarevic, A., Evanschitzky, H., Backhaus, C. (2018): Elevating Shopping Experiences Through Digital Technologies: The Case of Retail Agglomerations. Marketing Review St. Gallen, 6/2018, p. 34-41.

Research Pulications (Conferences)

Dizdarevic, A. (2018): Strategic model of a future-oriented shopping centre – an international benchmark. 25th International Conference on Recent Advances in Retailing and Services Science, Madeira, Portugal, 16.-19.07.2018.
Dizdarevic, A. (2018): Enhancing the performance of traditional retail formats in the digital age. 47th European Marketing Academy Annual Conference 2018, Doctoral Colloquium, Glasgow, UK, 27.-29.05.2018.
Dizdarevic, A., Evanschitzky, H., Backhaus, C. (2018): The impact of mobile service innovations on perception of retail destination attractiveness. 27th Conference of the International Association for Management of Technology, Birmingham, UK, 22.-26.04.2018.
Dizdarevic, A. (2017): The impact of digital service innovations in retail agglomerations on retail destination attractiveness, British Academy of Management, Doctoral Symposium, Warwick, UK, 04.09.2017.