The THI Business School is part of a cross-university cooperation project entitled “Mensch in Bewegung” (“People on the Move”) organised by the Catholic University of Eichstätt-Ingolstadt. This project seeks to act as a catalyst for sustainability in the region. The aim is to raise awareness of sustainability among citizens, business and local authorities, thereby contributing to an increase in the quality of living as well as enhancing innovation capacity in companies. In order to achieve this objective, a regional transfer network is to be established so as to expand regional activities in the field of sustainability. The project also seeks to establish collaborative ventures with key sustainability initiatives throughout Bavaria and Germany.