Banner advertising at FC Ingolstadt 04 stadium

Students of the master degree program Marketing/Sales/Media of Prof. Dr. Alexander Decker (middle) developed the banner advertising

The automotive supplier BFFT was looking for new staff – students on the master’s degree course Marketing/Sales/Media run at THI Business School by Prof. Alexander Decker provided the concept: they developed a slogan for the banner at FC Ingolstadt 04 stadium aimed at attracting potential applicants which was on display throughout the entire Bundesliga season.

“Our collaboration with THI was a resounding success. I was very impressed by the quality of the work done by the students. Many thanks to all those involved for their dedication and inspiring ideas,” said Dr. Michael Schilhaneck, BFFT Division Manager Brand & Strategy.