Dipl.-Betriebsw. (FH) Anita Sangl
Business School: Marketing & Sales
Room:
F205
Faculty:
Business School
Research
- Innovation Management and Customer Integration
- Product Management
- Value Creation
Vita
- Since October 2019: research assistant at THI Business School, responsible for digitalization of teaching
- October 2015 – September 2019: research assistant at THI Business School (Prof. Dr. Hofbauer)
- August 2005 – September 2015: Deputy Program Manager at Faurecia Automotive Seating (Neuburg)
- October 2001 – September 2005: Studies in Business Administration at the University of Applied Sciences Ingolstadt with focus on Marketing and Controlling. Topic of diploma thesis: “Elements of the integrated Product Management Process”, awarded with the marketing prize 2006 by the Marketing-Club Ingolstadt.
- September 1999 – September 2001: banking apprenticeship at HypoVereinsbank Ingolstadt
Publications
- Hofbauer, Günter; Sangl, Anita: The Role of Procurement in Creating Value. Presented at the international scientific conference “Economics and Management 2016 (ICEM-2016)”, May 19-20, 2016 Brno, Czech Republic.
- Hofbauer, Günter; Sangl, Anita: Professionelles Produktmanagement: der prozessorientierte Ansatz, Rahmenbedingungen und Strategien, 3rd Edition, 2018.
- Hofbauer, Günter; Schweidler, Anita: Die Bedeutung und Auswirkung der Preise im Einzelhandel: eine empirische Querschittsanalyse von Preisspannen bei Gütern des täglichen Bedarfes; empirical study; Ingolstadt : Fachhochschule Ingolstadt, 2004.
Courses
- Marketing Performance and Innovation Management
- Sales Management