News of the THI Business School

Portrait pictures

How retail companies can better interpret visitor flows

How do customers move around in stores and when do they buy something? Anna Ulrichshofer and Prof. Dr. Michael Jungbluth from THI Business School used… more
A dozen of pepole standing in a row

22,000 euros raised at UNICEF fundraising run

After two years of Corona, THI's UNICEF university group had a problem: lack of motivation among members, no project ideas, lack of commitment. Gloria… more
4 students standing in front of a booth

Science On, Arts On, Party On - full program at the OnCampus Festival

Around 5,000 enthusiastic visitors and more than 100 different events - the OnCampus Festival at THI was a complete success. THI Business School also… more

Guest Lecture in the Master's program Financial Management and Controlling

Financing must be serviced, but the liquid funds are not sufficient to do so - the difficulties that arise from this were explained by auditor Markus… more

Publication "The Social Media Cycle" appears in second edition

Around 300,000 downloads and multiple uses as a textbook by colleagues at other universities: "The Social Media Cycle" by Prof. Dr. Alexander Decker… more

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