Practical project: "Social Selling" as a corporate strategy

Mehrere Personen stehen in einer Reihe vor einer Glasscheibe hinter der ein Schweißroboter ist

Visit at the company in Königsbrunn: students Sophie Templer, Nathalie Seier, lecturer Petra Scherer (center), as well as Sabrina Korber and Silvia Schmidt (all in white, f.l.t.r.) with emloyees of the Düring Schweißtechnik GmbH. Picture: private

Four students from the Marketing / Sales / Media master's program at THI Business School prepared a market and competition analysis for Düring Schweißtechnik GmbH. In it, they developed detailed proposals on how the company can establish, maintain and strengthen contact with customers for a planned new business division. The students recommend social selling, in which customer relations and loyalty are achieved primarily through a targeted and controlled social media strategy.

The project took place in the Strategic Sales Management II seminar and was led by lecturer Petra Scherer. Practical projects like this are an integral part of all courses at THI Business School.