Perfect start for the new Bachelor degree program Media Psychology and Digital Business

Selfie by Prof. Locher and Prof. Schmidt inside a lecture hall in front of a crowd of freshmen

Prof. Dr. Christian Locher (left) and Program Director Prof. Dr. Werner Schmidt with freshmen in the degree program Medienpsychologie und Media Psychology and Digital Business. Picture: THI

The newly introduced Bachelor Media Psychology and Digital Business at THI Business School is a complete success. With more than 600 applications and 65 students enrolled, the program has started the winter semester 21/22. "Due to the large number of applications, we had the luxury of being able to choose by far the best candidates," says program director Prof. Dr. Werner Schmidt. "We noticed that even after the first few days. All the freshmen have started their studies with us with a lot of enthusiasm and motivation. I'm very excited to see how the study program will develop in the coming semesters."

During the introductory week, for example, the students had to develop and give a project presentation. They were also able to take part in various virtual excursions and much more.