Media Psychology and Digital Business (B. A.)

Acceptance to admission-restricted Bachelor study courses takes place via the “dialogue-oriented service procedure” (DoSV) of the portal “Hochschulstart.de”. It is necessary for applicants to apply BOTH via the application portal of the Technische Hochschule Ingolstadt as well as via the “Hochschulstart.de” portal.

Find here more details about the application process at the THI.

International students
Anyone with an international university degree/higher education qualification wanting to study at a university in Germany needs a so-called Hochschulzugangsberechtigung (HZB), or higher education entrance qualification. This lets applicants show that their educational background or professional qualification allows them to study in Germany, i.e. they have the necessary higher education entrance qualification to register for a course.

The recognition of the qualification is linked to certain requirements. If the certificate of education is recognised as a higher education entrance qualification in Germany, the international student may apply for all courses (general qualification) or for certain courses (subject-specific qualification). Two to three semesters of study in the home country may be recognised as a higher education entrance qualification in Germany, depending on the country of origin. Source: German Academic Exchange Service, DAAD, June 2016.

The following link provide information for university applicants from abroad about the application process at the THI.

The dual study programme makes a combination of practical components in a company and theoretical instruction at the university possible. Students have a choice between the combined model (studies and vocational training) or the degree programme with intensive practical experience (studies and intensive periods of practical training). The advantage for students is obvious: with a practical academic education, the transition from university to work is usually smooth. The student is also generally paid by the respective company.

In the Media Psychology and Digital Business degree programme, both models are offered. In the combined model, the students sometimes join the company several months before the first semester, depending on the company. When their studies begin, theory (semester time) and practical experience (lecture-free time and practical semesters) alternate with one another. For the dual study programme, it is necessary to apply to both the company and the university (Note: observe the application deadlines at the company!).

More info on our dual studies-pages, or check dual cooperation partner companies. Even if no partner company is currently active in this degree programme, you are welcome to contact us.

After your course of studies, a wide range of interesting jobs in digital companies in various industries in Germany and abroad will be open to you. Your areas of deployment are very versatile, but above all you are prepared for specialist and, with increasing experience, management tasks in the following areas:

• Digital design of customer experiences
• Digital marketing
• Digital media market research
• Digital strategies and business models
• Development of multimedia information and communication systems
• Founding digital business start-ups

Accordingly the focus lies on
Irrespective of the industry:

• All companies with digital business models

Industry specifically:

• Marketing, media, communications and advertising agencies
• Market research companies

THI has set itself the goal of encouraging as many students as possible to undertake a study trip or internship abroad. This is because international experience enhances job prospects - not just due to the language skills acquired abroad but first and foremost because of additional qualities such as independence, tolerance and flexibility.

For this reason we would encourage you to take this opportunity and make the most of the study trip or internship programmes offered by THI in other countries. Our international network consists of more than 130 partner universities as well as numerous international companies and it is growing constantly worldwide. In this connection, students should feel free to use the International Office as a central point of contact.

Compared to the Bachelor Digital Business, some study contents are similar, others vary partly strongly. This table lists similarities and differences.