Online shopping, using social media or music and video streaming platforms are a matter of course for us today. Media-psychological insights play a major role in developing such digital services, for example to attract the attention of customers or to keep them on a website for as long as possible.
This is precisely where the new, interdisciplinary degree programme "Media Psychology and Digital Business" comes in, at the interface between aspects of media psychology, business administration and digitalisation. Completing the programme enables you to develop digital business models and digital media applications, taking into account aspects of media psychology and business administration. The programme imparts practice-oriented and scientifically sound specialist skills in general psychology, media psychology and digital business. Ethical and legal aspects are also examined.
The programme is unique in this form in southern Germany.