The brand makers of the future – high numbers of applicants, excellent job prospects: this master’s degree course is unique in South Germany. The course trains young executives at the interface between marketing and sales. The aim is for graduates to be able to take on specialist and management positions in these areas.
The Marketing/Sales/Media programme is a consecutive master’s degree course that builds on a bachelor’s degree, offering a more in-depth exploration of marketing and sales as well as covering aspects of communication and media management. Taught on a sound scientific basis but with a clear practical orientation, students acquire both strategic and operational knowledge of these customer-related areas of entrepreneurial value creation. The lectures and seminars are mainly held in German, with a few specific modules taught through the medium of English. Two thirds of the teaching is provided by THI Business School in Ingolstadt and the remaining third by Augsburg University of Applied Sciences.
Please note: From winter semester 2020/21 on, THI Business School will run the master degree programme Marketing/Sales/Media all alone. Thus, the admission for this master degree programme will take place only once per year for the winter semester (application period: May – July). As consequence, the admission according to the old examination regulations will be given for winter semester 2019/20 for the last time. This also means that no admissions will be given for summer semester 2020.
The course gives you the broad basis you require for a sales/marketing position or a management role at a marketing or media agency.