The bachelor programme, taught in English, enables talented and creative young leaders to perform international management tasks in a variety of exciting industries - from lifestyle products to automotive sales. They will be able to conquer new markets by developing multi-channel strategies and flagship stores around the world.
Please note that applications are not possible anymore.
This study programme has expired in winter term 2016/17.
International retail companies and brand manufacturers need creative and skilled leaders who can keep ahead of international trends and consumer demands. Retail professionals need to be able to conquer new markets by developing multi-channel strategies, investing in their brands, and opening flagship stores around the world. The bachelor programme in International Retail Management, taught in English, enables talented young leaders to perform international management tasks in a variety of exciting industries - from lifestyle products to electronic consumer goods to automotive sales.
The International Retail Management programme offers tailored education focussing on specific best-practice examples and specialised training within internationally active retail companies.
The programme is completed via alternating periods of study at the university and internships in a company. As a graduate of the programme, you will enter the professional world with hands-on experience that will give you a significant head start in your chosen career.