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deen
  1. Home
  2. Faculties
  3. THI Business School
  4. degree programmes
  5. Digital Business (in German)

Digital Business (in German) (B. A.)

Prof. Dr. Christian Stummeyer teaches THI students

Digitally successful companies are planted on and use creative, IT-based business models. This Bachelor degree course provides the expertise required. Students acquire a sound business grasp of marketing, learning how to develop digital products and services and how to implement them in technologically efficient manners along the entire digital value creation chain.

The degree course Digital Business addresses the digital challenges that will lead to radical upheaval in many companies. With the introduction of mobile devices, wearables such as smart glasses and the Internet of Things, products and services will in many sectors be largely defined by software, devices such as sensors and the networking of these elements: Successful examples are already operating in the automotive industry (cars as networked mobile end devices or forming elements of new mobility concepts), in mechanical engineering and other industries (Industry 4.0 as the generic term for intelligently networked factories, innovative logistics solutions etc.) and in retail (e.g. mobile payment solutions, shopping apps and digital showrooms with augmented reality components).

The course focuses on the design, implementation and management of this type of digital business solution. By means of seminar-like classes, case studies, project work - in some cases based on collaboration with companies - as well as other active learning methods, students acquire the skills required to proficiently handle tasks along the entire digital value creation chain.



Bachelor of Arts (B. A.)

7 Semester

Winter

Yes Admission information

In the planning stage

Yes Dual Offers

German

Contents

  • Download

Further contents of the courses can be found in the module handbook.
News degree course Digital Business!

myTHIlife: Digital Business an der THI Produced by students of THI Business School

Structure

1st-3rd semester

Digital Business is an undergraduate programme of seven semesters and is modular in structure.
The first three semesters focus on basic skills:

  • Business skills are acquired in the modules on business management, marketing, accounting, logistics, HR management and organisation.
  • IT skills are taught in the modules dealing with internet technologies, software development basics and digital business services in the front and back office.
  • Students acquire methodological skills in classic and agile project management methods, business process management and quantitative methods.
  • Language skills are enhanced through the teaching of English for business purposes.
  • Practical work experience is provided by means of an eight-week basic internship to be completed between semesters before the start of the fourth Semester.

4th-7th semester

The second degree phase (4th - 7th semester) comprises three theoretical study semesters and one practical semester of 18 weeks in the 5th or 6th semester. The three theoretical study semesters consist of the following modules:

  • In-depth business skills cover business strategy and digital business models, corporate social responsibility, digital transformation, IT law and digital business law.
  • The advanced IT skills taught are IT security management, business intelligence, business analytics and digital business service management.
  • Interdisciplinary skills are acquired in modules dealing with business modelling and business planning, a social project, an in-depth seminar on digital business and an innovation project.

Students can specialise according to preference by opting for an alternating selection of four in-depth modules.

Two freely selectable specialised technical modules and a module on linguistic and social skills allow students to develop their intercultural, international, linguistic and social capabilities.

Students finish off the course by completing a bachelor’s degree assignment in the seventh semester to gain a Bachelor of Arts (B.A.) degree.

Quick Info

Admission and application

Acceptance to admission-restricted Bachelor study courses takes place via the “dialogue-oriented service procedure” (DoSV) of the portal “Hochschulstart.de”. It is necessary for applicants to apply BOTH via the application portal of the Technische Hochschule Ingolstadt as well as via the “Hochschulstart.de” portal.

Find here more details about the application process at the THI.

International students

Anyone with an international university degree/higher education qualification wanting to study at a university in Germany needs a so-called Hochschulzugangsberechtigung (HZB), or higher education entrance qualification. This lets applicants show that their educational background or professional qualification allows them to study in Germany, i.e. they have the necessary higher education entrance qualification to register for a course.

The recognition of the qualification is linked to certain requirements. If the certificate of education is recognised as a higher education entrance qualification in Germany, the international student may apply for all courses (general qualification) or for certain courses (subject-specific qualification). Two to three semesters of study in the home country may be recognised as a higher education entrance qualification in Germany, depending on the country of origin. Source: German Academic Exchange Service, DAAD, June 2016.

The following link provide information for university applicants from abroad about the application process at the THI.

The future is digital

Combine business and digitalization and create the future with a degree in Digital Business (B.A.). News degree course Digital Business!

Dual studies or studies with in-depth practical

The dual study programme makes a combination of practical components in a company and theoretical instruction at the university possible. Students have a choice between the combined model (studies and vocational training) or the degree programme with intensive practical experience (studies and intensive periods of practical training). The advantage for students is obvious: with a practical academic education, the transition from university to work is usually smooth. The student is also generally paid by the respective company.

In the Digital Business degree programme, both models are offered. In the combined model, the students sometimes join the company several months before the first semester, depending on the company. When their studies begin, theory (semester time) and practical experience (lecture-free time and practical semesters) alternate with one another. For the dual study programme, it is necessary to apply to both the company and the university (Note: observe the application deadlines at the company!).

 

More info on our dual studies-pages, or check cooperation partners on hochschule dual

 

Should you have further questions about the Bachelor's degree course Digital Business, please contact dbiz@thi.de.

Job profiles

Digital Business Manager

Digital business derives from the fact that information and communication technology are not used for service provision alone. In many sectors, the products and services themselves have software and devices such as sensors as deeply integrated elements and are interconnected with each other (Internet of Things/Services).

On the one hand this gives rise to new digital business models, as is the case with Airbnb, Wimdu and Uber, which act as agencies for private accommodation and transportation services. But existing business models also have to be digitally enriched or altered in order to gain or generate a competitive advantage (digital transformation). An example is Kärcher, a company which fits its sweeping and cleaning machines with telematics modules that relay information on operating times, locations, charge status and potential problems. As a result, Kärcher is able to offer its customers additional solutions such as analysis of idle time or preventive maintenance.
In order to be actively involved in such developments and to be able to manage them, staff have to possess sound skills both in the area of business administration (e.g. marketing, business process management and strategic management) as well as in the area of IT (e.g. development and operation of innovative services) - and they must be able to creatively combine the two areas. The following is a selection of tasks commonly found in this vocational field:

Project and leadership tasks at internationally oriented SMEs and large-scale corporations of all sectors in the following areas (selection):

Project tasks

  • Planning, development and implementation of digital business services
  • Digital business architecture management
  • Digital business governance
  • Integration of digital business services in business processes along the value creation chain
  • Digital business intelligence and digital business analytics

Once an individual has gained the relevant job experience, he or she will be able to take on a broad range of management tasks.

Management tasks

  • Strategic management incl. development of digital business models
  • Digital business services portfolio management
  • Product management for digital business services
  • Business development for digital business models and digital business services
  • Management and development of customer and supplier relations (CRM, SRM) based on digital business services

The degree course also provides an excellent basis for setting up a business within the entire digital value creation chain.

  • "Basic internship”
  • "Funding"
  • "Special points"

THI is currently canvassing for cooperation partners to offer in-depth practical experience.

Extras

Co-operation partners for the study with in-depth practice are currently being acquired.

International

THI has set itself the goal of encouraging as many students as possible to undertake a study trip or internship abroad. This is because international experience enhances job prospects - not just due to the language skills acquired abroad but first and foremost because of additional qualities such as independence, tolerance and flexibility.

For this reason we would encourage you to take this opportunity and make the most of the study trip or internship programmes offered by THI in other countries. Our international network consists of more than 130 partner universities as well as numerous international companies and it is growing constantly worldwide. In this connection, students should feel free to use the International Office as a central point of contact.

 Request more information 

Contact student counselling

All about application, enrollment and examination

Apply online 

Programme director

Course Director of the bachelor's degree programmes Digital Business (full-time and work-study) and of the work-study master's degree programmes IT Management and Digital Business Management
Prof. Dr. rer. pol. Jürgen Hofmann
Phone : +49 841 9348-1900
Room : F228
E-Mail : Juergen.Hofmann@thi.de

Contact

Erika Thurau
Phone : +49 841 9348-1170
Room : F203
E-Mail : Erika.Thurau@thi.de

Module Handbook

Course Book (only available in German)

Read more about the module handbook.

Study and Examination Regulations

Study and examination regulations (SPO) (German only) deal with judicial matters concerning your study course. You find all SPOs on the website of the legal department.

Membership

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