Like no other branch of industry, retail knows and shapes purchasing and consumer behavior, the lifestyles of customers and sometimes also the innovation efforts of manufacturers.
This is precisely where the Retail Management & Customer Experience degree program is located in terms of content. Students deal with a wide variety of questions, for example: How does high-performance retail work today and in the digital tomorrow? How are consumers' wishes, needs and buying behavior changing? How do megatrends such as digitalization, sustainability, regionality, organic or fair-trade affect customer behavior and how can retailers respond to them?
If you are interested in a sound basic education in business administration, in acquiring appropriate retail-specific qualifications with a high practical and digital relevance, as well as in in-depth knowledge of analyzing and forecasting customer behavior, and perhaps want to become an entrepreneur yourself later on, the Retail Management & Consumer Experience degree program is the right choice for you.
