Startup coaching for master students in cooperation with Audi AG

In the summer semester 2017, the university-wide startup coaching for master students of THI was in cooperation with Audi AG for the first time. During the coaching, Prof. Dr. Martin Bader and experts of the cooperation partner Audi supervised the students while they worked on their own business ideas. At the end of the seminar, the students presented their idea in a final pitch. They worked on various business ideas – from Audi related topics like new business models for the leasing sector up to app concepts for the fashion industry.
The aim of the seminar was, in principle, to strengthen entrepreneurial thinking and acting as well as to broaden the startup specific knowledge of the students. In addition to the pitch, the student have also written business plans. This way their ideas could be implemented directly in practice.