Click on the active heading of each course to see detailed information on that specific edition of the summer school lecture.
Please note that this programme overview is generic and can be subject to alterations.
Lecturer: Prof. Dr. Wolf-Dieter Tiedemann
Students will obtain a comprehensive overview of technologies, questions and answers concerning the “connected vehicle”. The main focus will be less on connecting a car to the Internet or to mobile user devices, but on connecting the cars among each other. Networked vehicles are a prerequisite for both, vehicle safety and energy efficient driving – key issues of Electric Vehicles. Automotive networking is often described also by the term VANET – Vehicular Ad-hoc Networking.
- Introduction and differentiation
- VANET applications
- Wireless communication basics
- VANET architecture
- Access layer technologies: 802.11p, 2/3/4G mobile communication technology
- Network layer technology: VANET routing
- Security and privacy
Lecturer: Prof. Dr. Jörg Wellnitz
Students gain a deep insight into bionics and its applications and techniques and learn an applied sciences approach for automotive and aviation. At the end of the day they are able to understand the main principles of bionics in design.
- Principles of bionics, definition of biomimetic and history of bionics in the last 500 years
- Main development areas of bionic in the field of IT, structural mechanics and electronics
- Specific examples of cellular materials, fibre, re-enforced plastics and natural stone laminate
- Technical application for modern bionics in spider silk, turtle shell, sandfish and other examples form fauna and flora
- Technical application examples on biomimetics in car industry and aviation with special focus on structural mechanics and design issues
The overall objective of this course is to help attendees understand how a company can improve its performance in the face of competition.
How does a company know which actions to take in the face of competition? And what actions are likely to be the most effective in the differing competitive situations that a firm might face? How will competitors respond to a company’s strategic moves? This seminar provides answers to these questions by identifying a set of tools for competitive analysis along with strategies for responding to competitors that are useful under a variety of market circumstances.
- In order to effectively compete, a company must first know the competition and then it must launch strategies to win against the competition.
- The first two sections of the seminar, “Understanding the Competitive Landscape” and “Evaluating the Competition,” address knowing the competition.
- “Principles of Competitive Strategy” and “Indirect Assaults” address winning against the competition.
Lecturer: Prof. Dr. Harald Göllinger
Students get to know the challenges and problems of future individual mobility. New drive trains will be used in the future. They may consist of batteries, power electronics, electric motors and combustion engines or will use hydrogen or gas. Students will learn the properties of each individual component as well as several structures of the whole drive train, that differ in complexity and performance.
- Introduction to the problems of mobility today
- Mobility today and in the future
- Hybrid and electric cars
- Design of a drive train of an electric vehicle
- Alternative drive trains
Lecturer: Prof. Dr. Gerd Schwandner
Students get to know selected marketing concepts and apply them in the context of the global automotive industry
- Introduction the global automotive industry
- Introduction to selected marketing basics
- Market segmentation, targeting and positioning
- Marketing mix in the automotive industry
- Product policy
- Pricing policy
- Distribution policy
Lecturer: Prof. Dr. Andreas Riener
The lecture will focus on different aspects related to automated driving including sensing, communication, and interaction. The students will:
- learn the basic concepts of automated driving and sensor technologies involved;
- understand the fundamental problems that may prevent an application of automated cars on broad scale;
- learn about general human factors problems in driving with particular application for the future of transport;
- know some of the interaction concepts we will find in our cars in the near future – for both, manual cars and automated vehicles;
- have a basic comprehension of ethical and legal issues related to automated driving;
- get a comprehensive overview of cutting-edge research in the field of automated driving.
- State-of-the art & problems in automated driving/vehicles: Technological concepts; levels of automation; sensor technologies and identified problems; future development;
- The human in the loop: Coexistence of automated and manual driven cars – human drivers are unpredictable…; evolution of human factors in driving (general point of view) with particular application for automated driving (what will drivers do in the car of the future?);
- New interaction concepts for the future of driving: Manual control will require new interaction concepts - Examples of new modalities and multimodal interaction in the car; interaction of vulnerable road users (VRUs) with automated vehicles (ambient light concepts, avatars, etc.); interaction concepts for passengers of automated cars: take over requests, hand back concepts;
- Insights into research results of the Human-Computer Interaction Group (HCIG) of Prof. Andreas Riener: Ethical issues (the Trolley problem); acceptance of automated vehicles (vehicle dynamics, track guiding, decision making, etc.); trust in technology; attention-aware interfaces; legal and regulatory issues; research visions.